trend forecasting
TRANSCRIPT
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WEARABLE TECHNOLOGY
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WEARABLE TECHNOLOGY
• Target audience: female consumers who are willing to spend more money for something that truly speaks to
• Wealthy (high price) and ac;ve women • Not necessarily tech-‐savvy people
• Launching events • Brands collabora;ons
• Key opinion leaders & endorsement
• Social networks
• Clothes, accessories, jewelleries, etc. which are both func%onal and aesthe%cally pleasing
• More than a novelty
• Incorporated into everyday life
• Department stores • Concept stores (ColeLe)
• High fashion stores
PRODUCT PRICE
PLACE PROMOTION