trend seminar.pdf
TRANSCRIPT
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TRENDS F/W 2014
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TREND APPROACH
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STREETWEAR
GIVENCHY F/W2011
KENZO F/W2012
MASS MARKET F/W 2013
ALEXANDER WANG X H&M
F/W2014
TRICKLE DOWN
TREND
+
LONG WAVE
SANDALS
BUBBLE UP+
HIGH PEAK
BIRKENSTOCK
CELINE S/S2013
MASS MARKET S/S14
ICONS
SCENE
REMIX
END
DESIGNBOOM
PEAK
+
AGONY
IT
ITEM
IT
ITEM
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//TREND_60S-70S
//ITITEM_ SHIRT-BABYDOLLDRESSES
TWEED
BLOUSONS
BOOTS
SLIMRETROCOAT
FUR
LEATHER
FOCUS
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LOUISVUITTON
CARVENSAINTLAURENT
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//TREND_CASUEALWEAR
//ITITEM_KNITTEDSETS
OVERSIXESWEATERS
BLANKETCOATS
SKINNY/LEGGINGPANTSJUMPSUIT
FOCUS
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CELINE
STELLAMCCARTNEYTHEROW
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//TREND_FUNNYROUTINE
//ITITEM_COLOUR/PRINTS
UTILITYCOAT
LEATHERSKIRTS
CROPPEDPANTS
TUNICDRESS
WOVENTEE
FOCUS
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DIOR
AGNONADRIESVANNOTEN
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//TREND_MASCULINESIDE
//ITITEM_TAILOREDSUIT
WIDELEGPANTS
WRAPCOATS
OVERKNEESKIRTS
FOCUS
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HERMES
C LEMAIREJILSANDER
//
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BURBERRY
JILSANDER
MARANT
LOUISVUITTON
//TREND_ SAFARI-MILITAR//ITITEM_FURCOATFOCUS
//
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MCQUEEN
GIVENCHYMCQUEEN
VALENTINO
//TREND_ RUSSIANZHARINAS//ITITEM_LONGSHEERDRESS FOCUS
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//TREND_SCI-FIGENTLEMAN
//ITITEM_ ROUNDEDSHOULDERCOAT
DOUBLEBREASTJACKETS
TURTLENECKPULLOVERS
SLIMFITTROUSERS
FOCUS
FOCUS
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TILLMANLAUTERBACH
COMMONZ BYZEGNA
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//TREND_EARTHINTRUDERS
//ITITEM_PUFFEDNYLONCOATS
SWEATSHIRTSLONGLENGHTPULLOVERS
TUNICT-SHIRTS
FOCUS
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HENRIKVIBSKOV
DAMIRDOMAICEBERG
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//TREND_STREETBOY
//ITITEM_CAGOULES
SKINNYTRACKPANTS
NYLONGARMENTS
CROPPEDJACKETS
FOCUS
FOCUS
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THECITYISMINE
NEWURBAN
BIKERS.THENEW/OLDSKATERBOY.HI-TECHRUNNERS. NEWURBANTRIBESLINKEDBYDESIGNASACOMMONCODE.
BRANDNEWDECAYEDCITIESWHERECITIZENSARE THENEWOBSTACLES.REBELSPIRITFROMTHE90S
COLLEGEBOYS
I LOVE UGLY STORE.MELBOURNE,NEW
LIBERTY VEGAS.A NEW MAN:THE DETAILS.
OLDER
ALIFE
THEETERNALYOUNGSTER.INDEPENDENTCOLLEGEBOYS.SPORTYSPIRITSINANADULTUNIVERSE.FORMALRULESEMBEDDEDINAREBELATTITUDE
DANIELASHRAMXPHARRELWILLIAMS.CASIOMT-500
COMFORTABLEGARMENTS
DYNAMICSHAPES
VIVIDCOLOURS
//TREND_NEWCOLLEGE
//ITITEM_CROPPEDBOMBERJACKETS
BASIC2 BUTTONCOATS
4 BUTTONJACKETS
LONGSHRITS
FOCUS
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AMI
VALENTINOBILLTORNADE
ERIKNITSCHE.GENERALDYNAMICS
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GQMAGAZINW.KUHLTECHNIK EDITORIAL
TRADITIONALADVENTURELANDSCAPESWITHANUPGRADEDLOOK
FORESTS.COZYHUTS
NATURETOENJOY
THEGREATSCAPE
FINDINGBERLIN .COM
LUXURYROAD-TRIPSTOCLOSER -FAR-OFFPLACES
WINTERBREAKS
URBANCITIZENS
LOUISVUITTON.POP-UPSTORE
NATHALIE DJURBERG.BIRD
ANIMALINSTINCTCOLOURS.
ROUGHENVIRONMENTSTRANSFORMEDINTOHOMELYSPACES
GREENNATURE
ROCKSANDMOUNTAINS
SNOW
RUSTYIRON
WOOD
NORM ARCHITECTSXCOFOCOXMENU.HOST RESTAURANT
FOCUS //TREND_ MODERNCAVEMAN
//ITITEM_HEAVYWINTERCOATSWITHFUR
QUILTEDJACKETS
AVIATORJACKETS
2 BUTTONJACKETSBELTEDTRENCH
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FERRAGAMO
UMITBENANFENDI
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//TRENDTIPS
KEEPITCLEAR//THEMESSAGEHASTOBEPOWERFUL,EASYTOUNDERSTANDANDCOHERENTWITHTHECUSTOMERTARGETED
CHOOSETHEONE//THERE ISTHOUSANDOFTRENDS.SELECTTHEONESTHATCANBESUITABLEFORYOURCUSTOMERANDDISCARDTHEONESTHATARENOTINTERESTING.
MAKETHEMEASYTOSEEANDPERMANENTLYVISIBLETOBUY//TRENDITEMSARENOTABASIC,THEYAREANEXTRA.THEYHAVETOBEEVERYWHERETOSEDUCETHECUSTOMER.
DONTHESITATE, IMITATE! //ZALANDOISNOTACOUTUREHOUSE.ITISNOTTHEONEWHOHASTOPUSHTHEENVELOPEOFFASHION. JUSTSEETHERIGHTONESANDDOTHESAME.
TELLTHEPEOPLEWHATTOBUY(DESIRE) NOTHOWTOWEARIT//DONOTTREATTHECUSTOMERSASIFTHEYHAVENOCRITERION. KEEPCROSS-SELLING FORTHEBASICS, ANDLETTHECUSTOMERSDECIDEHOWTOWEARTHEM.
BEORIGINALINTHEDETAILS//STORYTELLINGISASIMPORTANTASTHECLOTHESTOSELLTHISKINDOFITEMS.
DOITPROPERLYANDATTRACTIVE//DONOTMIXCONCEPTSORTRYADAPTTRENDITEMSTOLOCALCUSTOMERS/IDEASBECAUSEITDOESNOTWORK. (IE. SAFARITRENDINTHEWARDROBEOFAGIRLWHOLIVESINANAPARTMENTINMITTE).
LETTHEPEOPLEWHOKNOWABOUTITDOHISJOBINTHEAPPROPIATEWAYTOREACHTHECUSTOMER.