Trends & Business Models for Mobile Internet in the Malaysian Market

Praveen Rajan Head of Internet & Services, DiGi Telecommunications

6th Annual Mobile VAS Summit

14 March 2012, Kuala Lumpur

5 Things About Malaysia

5 Things About Malaysia

5 Things About DiGi

5 Things About DiGi

80% of the market using feature phones

Device replacement is priority #1

80% of the market is Prepaid

Maximize monetization variables

POLICIES

SPEED QUOTA PRICE

TIME VALIDITY

Rationalization of Pay As You Use

There is room to craft profitable models

Charging

Blocks 30sen/MB 10sen/10kb

Daily Max

Charge

Time

Charging

Peak / Off

Peak

Cost per MB

Profitability versus utilization

& monetization through top-ups

Cost per MB

Price per MB

Commitment (RM)

Bucket plans for Postpaid

Bundle Internet with voice-centric plans

Policy differentiation

to separate Big, Small & Medium screen

OFF PEAK

PEAK VOIP P2P

PRIORITY TETHERING

Online acquisition is an enabler

Nationwide reach (with good logistics)

Competitive Internet roaming

Leveraging on scale / partnerships

Stimulate usage on feature phones

While working on device replacement

Device subsidies in an open market can be

challenging

Airtime rebates could be an alternative

Stimulate usage Device subsidies

Online acquisition Internet roaming

Bucket plans Policy differentiation

Pay As You Use Cost per MB

Device replacement Monetization variables

Questions?