trends in agriculture sustainability
TRANSCRIPT
Singing in the Rainunderstanding the umbrella of
sustainability
Nick Betts M.B.A.Business Management Specialist | Economic Development Division
“Development that meets the needs of the present without compromising the ability of future generations to meet
their own needs.”Gro Harlem Brundtland
Prime Minister, Norway (1981, 86-89, 90-96)World Commission on Environment & Development (1983-87)
Director-General, World Health Organization (1998-2003)
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Development of Current State (Agriculture)
Chemical Factors
Bio- FactorsPhysical Factors
Soil Quality
Air QualityWater Quality
Environ Quality
Economic Viability
Social Respon-sibility
Soil Quality Environmental Quality Agricultural Sustainability
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“We live today in an age of sustainababble, a cacophonous
profusion of uses of the word sustainable to mean anything from
environmentally better to cool.”
Robert EngelmanWorld Resources Institute
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Sustainability may be defined as a values-laden umbrella concept
about the way in which the interface between environment & society
(including its institutions & individual members) is managed to ensure that human needs are
met without destroying the life supporting ecosystems on which we depend.
Wayne VisserThe Age of Responsibility
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Animal Welfare
Anti-corruptionCommunity Involvement & Philanthropy
Consumer Health, Safety, Privacy, or Support
Education or CultureEmployee Ethics
Employment Creation
Fair competition
Stakeho lder Dia logue Capacity-Building
Pollution Prevention
Clean Technology
Climate Change
Fair Taxation
Gender
Diversity & Non-discrimination
Sustainable Resource Use
Human Rights & Security
Intellectual Property & Access to Technology
Sustainabili ty Reporting
EnvironmentGovernance & Risk
Public Health
Fair Supplier Relations
Social En te rp r ise
Fair Marketing
Labour Practices
Political InvolvementSocial Di al og u e
Respons ible Inve stment
Social Development
Human DevelopmentWork Health & Safety
(Economic Inequality)
“Sustainability”
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RESPECT
EQUITY
TRANSPARENCY
TRUST
MUTUTAL BENEFIT
SUSTAINABILITY
Because it leads to
Because it leads to
Because it leads to
Key Principles
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Internal Intangible
Stakeholder Intangible
Supply Chain Tangible
The 7 Drivers for (Voluntary) Sustainability
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Cost Reduction
Resource Conservation
Talent Attraction, Retention, Motivation
Satisfying Customer
Needs
New Business
Opportunities
Capital and Social
Investment Attraction
Legal Compliance/
Activism
Sustainability is the strategic philosophy used to change action and plan for the future;
Social responsibility the responsibility to be communicate these actions appropriately.
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Corporate Social Responsibility vs Sustainability
CSR Sustainability
Vision Looks backwardsReports actions
Looks forwardsPlans change
Targets Opinion-formers (advocates, media)
Value chain management(suppliers to consumers)
Business Compliance Business practice
Management Communications Operations/Marketing
Reward Stakeholders Citizenry
Drive Social CapitalExisting market reputation
Emerging markets opportunities
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A brand is no longer what we tell the consumer it is – it is what
consumers tell each other it is.
- Scott D. Cook, CEO Intuit
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Social License: Consumer Response
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Why?
1. Hyper-globalization
2. Easy & affordable communication
3. Product customization
4. Demographics
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1. Hyper-globalization
• Trade integration– Significant decrease in information and
communication costs– Fragmentation of manufacturing across borders– Individual production stages geographically
corresponds to lowest COP– Rise in multinational corporations (>80,000) and
foreign direct investment• Accounts for 67% of world trade
Source: Subramanian & Kessler, 201316
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2. Communication
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3. Product Customization
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4. Demographics: shifting expectations
New Consumers & Decision-makers20
4. Demographics: urbanization
World Health Organization21
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What to Expect: Sustainability Standards
• Strong environmental and social focus
• Little emphasis on management (economics)
• Implications for public sector?
Expectations
• Obligation demonstrates sector is in reactionary state
• When will shift to proactive strategy occur?
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Sustainable Agriculture
"Sustainable agriculture is the efficient production of safe, high quality agricultural
products, in a way that protects and improves the natural environment, the social and economic conditions of farmers, their
employees and local communities, and safeguards the health and welfare of all
farmed species."
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“The significant problems we face cannot be solved at the same level of thinking
we were at when we created them.”Albert Einstein