Practical Content StrategyTrends in the industry

Photo credit, all photos: Rahel Anne Bailie

INDUSTRY TRENDSContent Strategy Applied, Feb 2017

HANGING ONTO THE STATUS QUO

Adoption innovation curve

http://www.jacobcurtis.com/rogers-adoption-curve/

REDISCOVERING THE SEMANTIC WEB

Meeting the omnichannel challenge

The Semantic Web Stack (from Wikipedia)

• Marketing content• Informational content• User assistance content• Transactional content (microcopy)• Interactive content• Entertainment content• Instructive content• Localised content• Metadata

ARTIFICIAL INTELLIGENCE

Artificial intelligence and cognitive computing (IBM)

http://thecontentwrangler.com/2016/02/23/what-is-cognitive-computing/

CHAT AND OTHER BOTS

Chat bots, web chat, automated assistants

http://www.slideshare.net/NickvanderLinde/bots-vs-content-managers-making-sense-of-artificial-intelligence-ai

VOICE ACTIVATED SEARCH & THE IOT

Voice-activated search & the IoT

https://developer.amazon.com/alexaprize

CONTINUOUS DELIVERY

Continuous delivery using DocOps (cousin of DevOps)

https://dzone.com/guides/continuous-delivery-2

INFORMATION 4.0

Information 4.0 for Industry 4.0 (Wikipedia)

http://www.slideshare.net/jgollner/information-40-for-industry-40-tcworld-2016

FUTURE-PROOFING CONTENT THROUGH CONTENT STRATEGY

Content Strategy = Content Systems

Content superset

Web

Mobile

Print

Email system

App interfaces

Bots flows

SCROLLLondon, UK

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