trends in fish and seafood in europe
TRANSCRIPT
TRENDS IN FISH AND SEAFOOD IN EUROPE
SEAFOOD EXPO GLOBAL – 20/04/2015
WIEBKE SCHOON, ANALYST, EUROMONITOR INTERNATIONAL
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Fresh Fish and Seafood in Western EuropeMARKET OVERVIEW
Fresh Fish & Seafood
78%
Fish 8% Crustaceans 14% Molluscs and Cephalopods
*Volume sales, Western Europe, 2014
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Industry statistics reports:
Production + Imports – Exports =
Apparent Consumption
Euromonitor tracks:
Total consumption by
end consumer
Apparent consumption
Animal FeedWastage
Consumption by farmers
Industrial processing
EMI’s Fresh Food volume
data
Euromonitor Fresh Food vs. Trade and Production StatisticsMARKET OVERVIEW
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Sales of Fresh Fish and Seafood in Western Europe in 2014MARKET OVERVIEW
Western EuropeTotal Volume Sales5,869,000 tonnes
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What Are the Drivers for Consumption of Fish and Seafood?MARKET OVERVIEW
Consumption of Fish
Financial crisis – food
budget
Health & wellness
considerations
Demographic/ socioeconomic
changes
Education- cooking skills Distribution
?
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Fresh Fish and Seafood Volume Sales Decline Slowing DownMARKET OVERVIEW
2009 2010 2011 2012 2013 20143200
3300
3400
3500
3600
3700
3800
3900
Total Volume Size For Fresh Fish And Seafood In The Big 5 Western European Markets (DE, ES, FR, IT, UK)
In t
hou
san
d t
on
nes
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Fresh Fish and Seafood Consumption Remains Low
Spain United Kingdom
Italy Germany France0
5
10
15
20
25
30
35 32.2
10.69.2 9.4
6.0
26.4
11.38.4 7.8
4.9
Per Capita Consumption in Kg per Person for the Big 5 Markets (DE, ES, FR, IT, UK)
20092014
Per
cap
ita c
on
su
mp
tion
in
kg
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Fresh Meat Consumption is Much HigherMARKET OVERVIEW
Germ
any
Franc
e
Spain
Ital
y
Uni
ted
Kingd
om
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Fresh Meat vs Fresh Fish and Seafood 2014
Fresh Fish and SeafoodFresh Meat
Tota
l V
olu
me s
ale
s 2014 i
n ‘
000s
Ton
nes
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Decline for Packaged Fish and Seafood Slowing DownMARKET OVERVIEW
2009-10 2010-11 2011-12 2012-13 2013-14
-1.5%
-1.0%
-0.5%
0.0%
0.5%
1.0%
Packaged Fish And Seafood Volume Growth For The Big 5 (DE, ES, FR, IT, UK)
Tota
l vo
lum
e s
ale
s g
row
th
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Packaged Processed Fish Most Popular in GermanyMARKET OVERVIEW
52%43%
24%
48%
36%
% Packaged fish of total (fresh and packaged) fish and seafood volume sales (excl. institutional sales)
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Fresh Fish Stronger in Western Europe OverallMARKET OVERVIEW
61%18%
7%
14%
Proportion of Fish And Seafood Sales by Format for the Big 5 Markets (DE, ES, FR, IT, UK)
Fresh Fish and SeafoodShelf Stable Fish and SeafoodChilled Processed Fish and SeafoodFrozen Processsed Fish and Seafood
Total volume sales: 5,382,000 tonnes (2014)
MARKET OVERVIEW
TRENDS IN FISH AND SEAFOOD
FUTURE OUTLOOK
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15TRENDS & DEVELOPMENTS
Ethical Labels Going Strong
Tuna Tuna Private Label
Fish Fingers
MSC Line Caught
Dolphin Safe Friend of the Sea
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Tracking Can Help Consumers with Responsible ConsumptionTRENDS & DEVELOPMENTS
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China Japan Australia United Kingdom
Canada0
50
100
150
200
250
300
350
400
-5%
0%
5%
10%
15%
20%
25%
Selected International Fish Oil/Omega Fatty Acid Supplement Markets by Sales (US$, Retail Value Sales), 2014
2014 - Retail value sales
2009-2014 % CAGR
US
$ m
illio
n
% C
AG
R
Fish Oil/Omega Fatty Acids Supplements Around the WorldTRENDS & DEVELOPMENTS
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Protein Intake Becoming Increasingly ImportantTRENDS & DEVELOPMENTS
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Convenience is the New Mantra for PackagingTRENDS & DEVELOPMENTS
Packaging can help reduce perceived difficulty of preparing fish
In shelf stable fish and seafood, plastic containers convey freshness and higher quality
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The Impact of Distribution – Case Study GermanyTRENDS & DEVELOPMENTS
Photo: Chilled fish refrigerator Lidl, Germany
48%
11%
41%
Proportions of Packaged Fish and Seafood in Germany*
Shelf Stable Fish/Seafood
Chilled Processed Fish/Seafood
Frozen Processed Fish/Seafood
*Percentage of total volume sales, 2014
MARKET OVERVIEW
TRENDS & DEVELOPMENTS
FUTURE OUTLOOK
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Fish and Seafood to Benefit from Economic RecoveryFUTURE OUTLOOK
2015 2016 2017 2018 2019
-0.8%
-0.6%
-0.4%
-0.2%
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
Forecast Volume Growth For The Big 5 Markets (DE, ES, FR, IT, UK)
Fresh fish and seafood (including institutional sales)Packaged fish and seafood
Forecast period 2015 - 2019
vo
lum
e g
row
th
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Frozen Fish Drives Volume Growth in Packaged Fish and SeafoodFUTURE OUTLOOK
2015 2016 2017 2018 2019-1.5%
-1.0%
-0.5%
0.0%
0.5%
1.0%
Forecast Volume Growth For The Big 5 Markets By Category
Shelf Stable Fish/Seafood
Chilled Pro-cessed Fish/Seafood
Frozen Processed Fish/Seafood
vo
lum
e g
row
th
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Mixed Outlook for Fresh and Packaged Fish and Seafood FUTURE OUTLOOK
United Kingdom
Spain
Germany
France
Italy
-1.5 -1 -0.5 0 0.5 1 1.5 2 2.5 3 3.5
-0.4
0.3
-0.5
-0.4
0.0
3.0
-1.2
-0.5
0.4
0.5
2014 to 2019 volume % CAGR
Fresh Fish and Seafood
2014-2019 CAGR %
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Five Key Takeaways: Success Factors for Fish and SeafoodFUTURE OUTLOOK
Improve availability
Keep prices affordable
Highlight health benefits
Educate consumers
Focus on sustainability
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THANK YOU FOR LISTENINGWiebke Schoon| Research Analyst Food and Nutrition