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Trends in Internet MarketingMr. Thomson

+Bell Ringer

Draw a mini Social Network on your handout. The middle circle should be a picture of yourself, the left will be a friend and the right circle will be of a family member.

+Bell Ringer

120 Connections per person on average

+Bell Ringer

+Social Networking Sites

Definition – social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, family, financial exchange, dislike, or relationships of beliefs, knowledge or prestige.

Examples –

What are some uses? For companies?

What are some ways that it can help or hinder you getting a job?

+Blogs

Definition – A type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Top 5 Huffington Post TechCrunch Gizmodo Mashable Boing Boing

Legitimate - CES

+Blogs

Should a blog be placed online publicly?

Google and You

Creating a personal website can be another connection point for you and an employer. Put your resume online places where it would be

appropriate, but not outside of it.

+Mobile Marketing

Definition - marketing on or with a mobile device, such as a mobile phones.

Example in sports marketing? TEXT examples?

Google

+Text-to-Buy Technology

Definition – The ability to sample and purchase goods and services through text messages.

Impulse purchases

+Adoption Curve

Before – USB Drives Now – Kindle Later – Text-to-buy

+Review Slide

Text-to-Buy

Blog

Mobile Marketing

Social Networking Sites

+How Would You Market?

Half of the class will be creating an ad for elderly people for hearing aids, and the other half will be marketing to teenagers for text-to-buy. Describe the market in terms of

Demographics (age, income, gender) Which medium will be best to use (internet, billboard,

radio) Assign a group member to be the presenter in 5 minutes.

VS

+Wikis

Definition - a website that allows the easy creation and editing of any number of interlinked Web pages, using a simplified markup language or a WYSIWYG text editor, within the browser.

A Skill that you can put on your resume.

+Online Magazines

Definition - shares some features with a blog and also with online newspapers, but can usually be distinguished by its approach to editorial control. Magazines typically have editors or editorial boards who review submissions and perform a quality control function to ensure that all material meets the expectations of the publishers (those investing time or money in its production) and the readership. Also Called e-zines

Examples

+E-Commerce Sites

Definition - The buying and selling of products or services over electronic systems such as the Internet and other computer networks. Can be B2B or B2C

Recommendations (per page, per email)

Reviews

+Digital Reading Devices

Definition - also called an e-book device or e-reader, is a device used to display e-books. It may be a device specifically designed for that purpose, or one intended for other purposes as well. Advantages: portability, readability of their screens in

bright sunlight, and long battery life.

Price

Textbooks

+Review

Wikis

Online Magazine

E-Commerce Site

E-Reader

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How will you be identified by your future employer?

+Business Cards Making an impression

+Business Cards Making an impression

+Me-You-Us

Complete the two sets of questions on your handout individually (Social Media Past and Future)

Work with the person next to you on the questions that you had trouble with

Get into small groups of 4-5 people to discuss the answers that you will share with the class

+Ethics of Internet Marketing

How many of you own a credit card? Can a credit score affect your chance of getting a job?

What if someone gets a hold of your credit card or phone?

Targeting younger people who have their phones attached to their parents cards

Have you experienced or heard of anyone experiencing identity theft?

+Data Visualization

The next few slides will show the upcoming trends of internet marketing and information sharing.

All of the links will be posted online. Web Trends - http://www.informationarchitects.jp/ia-

trendmap-2007v2 News Trends - http://www.marumushi.com/apps/newsmap/ Wikipedia Trends -

http://www.abeautifulwww.com/2007/05/20/visualizing-the-power-struggle-in-wikipedia/

Songs Trends- http://megamu.com/lastfm/

+Data Visualization

Web Trends - http://informationarchitects.jp/wtm4/

+Data Visualization

News Map

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Visit: http://teacherthomson.blogspot.com/

As a group, write a comment on my blog about what your visualization is, and how you would use this in the future. Items to talk about:

What your visualization means. How you can use visualization in sports marketing How you can work on data visualization on school

projects that will then go on your resume.

+Homework

Write a paragraph on my blog in the comment section describing the current internet marketing trends using the vocabulary that we learned today.