Holger Fritzinger Vice President Solutions and Innovation, Mobile Business Unit

Trends in Enterprise Mobile… and how they are shaping our Strategy & Portfolio

1    ScienceDaily. ScienceDaily, 22 May 2013  2 Technology Adoption Report: Business Networks, Ardent Partners, 2014

3    Internet of Things (IoT) 2013 to 2020 Market Analysis: Billions of Things, Trillions of Dollars, IDC, 2013 4    Sta%sta,  2014  

9Bmobile users in the world 4

By 2020

51%of workloads processed in the cloud

In 2014

212B“Things” will be connected 3

End of 2020

40%Growth in adoption of business networks 2

Next 2 Years

90%of the world data has been generated 1

Last 2 Years

The Business landscape is becoming increasingly digital, networked and complex…

Mobilize the Enterprise

Enterprise Systems

Transform Enterprise through

Mobility

Leverage Innovation Platform Secure

the Enterprise

… Impacting Mobility in the Enterprise… but how ???

4

Key Mobility trends…

SAP Mobile Strategy & Portfolio

What does it mean for you?

5

Mobile Devices

Mobile Users

Mobile @ Multichannel

Mobile & Megatrends

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 6 Internal

The Key Trends

New Users

B2x

Multi-x

Experience New Use Cases

Mobile Devices

Mobile Devices

New ‘Things’ / IoT

Wearables

What’s a Mobile Device anyways?

B2C: Consumer

B2P: Healthcare (Patient)

B2V: City connect (Visitor)

Who are the new users?

Services/Cloud

Business Networks

Big Data & Context

How does Mobile relate to Mega-Trends?

Multi-Channel (Utilities, Banking, …)

Screen: Fiori Desktop/tablet

Tool: Office/Documents

How does Mobile fit into bigger picture?

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 7 Customer

What’s a mobile device anyways? Number and types of mobile devices exploding…

# 18,796 distinct Android devices (OpenSignal’s latest fragmentation report)

No right or wrong answer re: OS or device type

Move to Hybrid Approach wherever possible

..but also working closely with Google, Microsoft, and Apple to optimize development tools and native experience

Helping them to close gaps with regards to security and capabilities

WHAT DOES IT MEAN FOR YOU? �  Device and OS selection should be your choice �  We are making sure you have a choice �  Addressing many of the big ticket items directly

between SAP and OEM

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 8 Customer

What’s the role of Wearables in the Enterprise? Beyond Apple Watch and Google Glass…

# 20,000,000 Apple watches to be sold first year (CCS Insights)

Significant Market potential & interest in Wearables

Simplify and transform key business processes, leverage innovative capabilities like ‘call expert’

Pushing the envelope : from Samsung Gear showcases to off-the-shelf applications for Augmented Reality

WHAT DOES IT MEAN FOR YOU? �  Delivering a starting point for you �  Showing business value and trigger imagination �  Getting enterprise ready…

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 9 Customer

Are ‘Things’ mobile devices? From Mobility to ‘Internet of things’

# 212B Things to be connected in 2020 (Technology adoption report, 2014)

Extending Mobile use cases to things is great start

Mobile as ‘on-ramp and off-ramp’ for IoT , e.g. E2E scenarios for predictive maintenance

Expanding mobile platform to manage ‘things’ like beacons, and make sense out of mobile context

Leading into bigger picture discussion with HANA Cloud Platform supporting IoT scenarios

WHAT DOES IT MEAN FOR YOU? �  We provide a good foundation to get you started �  Business value already today �  Engage in the broader IoT Journey ?

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 10 Customer

Is Mobile the reason for Big Data? Mobile creating & consuming big data

# 90% of data has been generated last 2 years (Science daily)

Mobile creating big data, providing context info & more

Mobile consuming big data - Only real time consumption ensures full use of real time

Integrated scenarios with big data and maintenance available

Only with big data capabilities, leveraging context for business processes possible WHAT DOES IT MEAN FOR YOU?

�  Starting point available for you �  Integrated Platform: HANA Cloud Platform now with Mobile Services �  Huge potential for out of the box & custom scenarios leveraging

Mobile & Big Data…

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 11 Customer

# 77% of Executives use their smartphone to research a product or service for business (IDG Global Mobile survey)

Mobile as predominant way to consume cloud

Mobile Platform adds full mobile experience and enterprise capabilities

Cloud radically simplifies development, integration, and management for mobile

Cloud offering reusable services

WHAT DOES IT MEAN FOR YOU? �  Leverage mobile platform to optimize Mobile UX �  Take advantage of cloud to accelerate Mobile Projects �  Determine hybrid architectures and premium services

Mobile & Cloud? Add mobile capabilities, everywhere…

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 12 Customer

# > 400 demos of Mobile Business Network at MWC

Mobile Device as entry point for Business Network

Build innovative solutions, leveraging a strong platform and

Networks for cities, airports, malls, but also goods, labor, etc.

City connect as first major showcase WHAT DOES IT MEAN FOR YOU? �  Review showcases as starting point for discussion �  Leverage platform to simplify and accelate projects �  Re-use building blocks and cloud services

Mobile & Business Networks? Mobile enabling new business models

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 13 Customer

Why B2x (…Consumer, Visitor, Farmer…)? Engage with new user groups via Mobile

Untapped user groups: Patients, Visitors, Farmers,….

…with standard or custom apps

Use case for Mobile platform, currently mostly outsourcing to agencies with little planning and integration

Strong impact on company’s brand, innovation cases

WHAT DOES IT MEAN FOR YOU? �  Expand your view to (all kinds of) external users �  Review business models �  Take ownership of the space …

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 14 Customer

# 38% who have used their mobile device to check inventory availability while on their way to a store (Forrester ‘Omnichannel gap’ 2014)

Mobile is a key channel, with growing importance, but not the only channel

Multichannel strategy required for many industries

Integrated solutions available for key industries, including Banking, Retail, Utilities

WHAT DOES IT MEAN FOR YOU? �  Integrate Mobile into your larger channel strategy �  Leverage our blueprints and business content �  Start small, but with bigger picture in mind…

Mobile as a Channel… within a Multichannel Strategy Mobile in the bigger picture…

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 15 Customer

# 4.3 connected devices per person in 2020 (Strategy analytics forecast)

More and more employees on the road, need secure access to content

‘Knowledge workers’ spend large percentage of their time in Microsoft and SAP Products

Leverage innovative services as well as consistent Tools & Technology

Multi screen / multi device content Continuity and consistency…

WHAT DOES IT MEAN FOR YOU? �  Offer secure access to content from any device �  ‘Build bridges‘ between different worlds to drive

efficiency �  Assess end to end user needs and define strategy…

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 16 Customer

Shift to Multi-Screen interaction in the Enterprise Fiori offers simplified, consistent interaction across device types

# 500+ out of the box Fiori scenarios available

Mobile offering huge potential to improve UX… But often usage across device types is critical

Less training, no decision on devices upfront

Simplification of transactions is significant effort, might as well be leveraged also for desktop !

WHAT DOES IT MEAN FOR YOU? �  Fiori included in maintenance – huge potential for UX �  Understand strategic importance across SAP Portfolio �  Understand options to ‘Mobilize Fiori‘…

©  2015 SAP AG or an SAP affiliate company. All rights reserved. 17

Confidential

Draft Things coming together MWC 2015: “Simple Just works”– Flow

Work Orders

Magic Fountain

in repair

Sensors reach critical value

Alert to nearby Technician

Start Maintenance with Work Manager

Magic Fountain

Hands free with AR Service Technician

Water flow stops BCN4U shows fountain in repair

Finish repair & open valve

Magic Fountain back in service

BCN4U shows fountain running

Magic Fountain pump station

Thank you !

Key Takeaways Mobile landscape changing every day

Mobile impacted by other trends and impacting

SAP closely watching trends and adapts portfolio

©  2015 SAP SE or an SAP affiliate company. All rights reserved. 19 Internal

Mobile Trends and how we address them

Every day, new devices. Always the question, which ones will make it

Glasses, wearables, …

SAP is evaluating, and working with customers to build showcases, for others to leverage

New Users

B2X

Multi-

Channel Experience

New Use Cases

New Devices

Mobile enables addressing new user groups. Help make lives better

User groups with B2x (patient, …

SAP is defining use cases and prototypes for the key constituents, and showing use cases as well as building accelerators / solutions

Mobile drives cloud and big data, but also benefits from them. New use cases are possible

IOT, cloud services, context,…

SAP is building next gen solutions e.g. context engines, leveraging big data, deployed via cloud

As important as mobile is, it is just part of a bigger picture. That’s true for enterprise as well as consumer

Consume enterprise apps, docs, etc

SAP is offering consistency across layers, from UX to data