RETAIL

MANAGEMENT

Introductio

n

WHAT IS RETAILING?Retailing includes all the activities in selling

products or services directly to final consumers for their personal, non-business use

Retailers are businesses whose sales come

primarily from retailing

RETAILING DEFINITION According to Kotler: “Retailing includes

all the activities involved in selling goods or services to the final consumers for personal, non business use”

It is responsible for matching individual demands of the consumer with supplies of all the manufacturers.

RETAIL MANAGEMENT

The various processes which help the

customers to procure the desired merchandise from the retail stores for their end use refer to retail management.

Retail management includes all the steps

required to bring the customers into the store and fulfill their buying needs.

RETAIL FUNCTIONS IN DISTRIBUTION

A Typical Channel of Distribution

Manufacturer

Wholesaler Retail

er

Final consumer

Manufacturer Brand A

Manufacturer Brand B

Manufacturer Brand C

Manufacturer Brand D

Wholesaler

Wholesaler

Retailer

Brand A customers

Brand B customers

Brand C customers

Brand D customers

Retailers role in sorting process

RETAIL FUNCTIONS

Retailer giving maximum local convenience to customer.

Storage facility.

Variety of stocks & brands.

Attracts the consumers.

Provide after sale service.

RETAIL FUNCTIONS Last outlet for distribution.

Retailers are absolutely essential in meeting daily needs.

Personal services & wide selection of goods.

Retailers offered durable & costly goods.

Provide feedback.

OTHER FUNCTIONS

Retailers often act as the contact between manufacturers, wholesalers, & customers.

Retailers communicate with customers, wholesalers & manufacturers..

Retailers also complete transactions with customers i.e., having convenient locations, filling order promptly & accurately, & processing credit purchase.

Some retailers also provide customer services such as gifts wrapping, delivery, & installation.

TYPES OF RETAILERS

Specialty stores Department

stores Convenience

stores Superstores Supercenters Factory outlets Off-price

retailers Discount stores Warehouse clubs

TYPES OF RETAILERSSpecialty stores carry narrow product lines with deep assortments within

the product lines

Department stores carry a wide variety of product lines

Convenience stores carry a limited line of high-turnover convenience goods

Superstores offer a large assortment of routinely purchased food

products, no food items, and services

Supercenters have very large combination food and discount stores

TYPES OF RETAILERSDiscount stores sell standard merchandise at lower prices by accepting

lower margins and selling higher volume

Off-price retailers buy at less than regular wholesale prices and charge

customers less than retail• Independent off-price retailers either are owned and

run by entrepreneurs or are divisions of larger retail corporations

Factory outlets are producer-operated stores

Warehouse clubs are large warehouse-like facilities with few frills and offer

ultra-low prices

RECENT TRENDS IN RETAIL MARKETING

E-Retailing

E-RETAILINGe-tailers

Retailers who sell over the Internet

BENEFITS OF E-RETAIL TO A BUYER

Wider product availability & wider buying options

Ability to shop 24/7 and easy comparison shopping

Quick delivery of digital products

Save time.

ToysHealth and beautyApparel and clothingJewelryCarsServicesOthers

Computer softwareConsumerelectronicsOffice suppliesSporting goodsBooks and music

What to sell online

SUCCESSFUL E-RETAILERS ACROSS THE WORLD

Amazon – www.amazon.com – Books

Dell – www.dell.com - Computer hardware

Marks and Spencer – www.marksandspencer.com – Clothing, gifts

. Some factors stimulating globalization of retailing are the maturation of the domestic market, the development of skills and systems to effectively manage global operations, and the removal of trade barriers

Globalization

EMPLOYMENT OPPORTUNITY

TOP 5 RETAIL STORES IN THE

WORLD

Rank Company Headquarters

1 Wal-Mart Bentonville, Ark. 2 Kroger Cincinnati 3 Target Minneapolis 4 Walgreen Deerfield, Ill. 5 Costco Issaquah,

Wash.

TOP 5 INDIAN RETAIL STORS

1. Pantaloon group: 2. K Raheja Group3. Tata group: 4. Reliance5. Birla Group

CONCLUSION…………..

QUARRIES,,,,,,,,,,,.????

GuideProf DEEPU

PREPARED BY

“CREATIVITY TEAM”

NAVEEN JAINLAVANYA MANJULA MANJUNATH 9482288882