The Power of Images in Social Media

Alexandria Paudyn @apaudyn04 &

Brad Burneau @B_BURNEAU

Agenda1. How to use visual….

2. How to gain the attention…

3. How to add colour….

4. How to improve your SEO …..

5. How Social Media to your advantage

Visual vs. Content Stay up to date

image-centric marketing rather than traditional text-based.

Between 65% and 85% of people are visual learners

Visual vs. ContentThis concept can

help improve your social media presence and give you the edge that your looking for that puts you over your competitors.

Audience's Attention Attention span

To much data is not good viewers tend to skim rather then read every word and only look for what they want

Audience's Attention Too much text can turn

away viewers

Putting in an image will lengthen their stay on your site

It’s the perfect motivating force to encourage visitors to stick around and explore content in greater detail.

Add a Splash of Color The right pictures are also

an easy way provide an element of contrast.

Text is boring

Images can solve this problem by making posts more vibrant and visually stimulating.

They can take a somewhat boring post and spice it up.

SEO SEO is important to your

companies online health and marketing

Adding pictures can improve your SEO as long as there are meta and alt tags

This includes the image file name, as well as the Title, Alt and description tags.

Using Twitter hashtags and Facebook tags can be to your advantage and disadvantage

Pinterest This platform is new to

‘new media’ but soon came to extremely important

Simplicity and aesthetic appeal have proven the success of Pinterest

Pictures rather than text

Focuses on light couloured background with pictures and video are more vibrant

Pinterest Pinterest users are

limited to ‘repins’, ‘likes’, and brief comments. When other sites like Facebook and Twitter have more options

Ideas via visual content

Numbers of users are constantly increasing because its easy to use

Pinterest Create boards with separate

categories allowing the user to pin videos and pictures and organize them accordingly

A brief description will help search engines find content

Repinning an image can be easy – which makes it easy to attract like minded people.

70% of Pinterest users are female but males are known to use it

Instagram Instagram has quickly

become a popular way for individuals and businesses to share pictures with their audience.

Growing just as fast as Facebook and twitter originally did

Instagram has limited usage due to its restrictions

Instagram Get an account now,

build a profile and presents before the competitor does!

The concept is creative and fun, with a high level of interaction between companies and consumers.

Instagram Easy to increase the

awareness of new employees and company events

Shows how a big company is personable and not just about the corporate side of things

Starbucks, Red Bull and ABC News.

Instagram You can also encourage

consumers to take pictures of themselves using a product or a service in action.

Great way to create a loyalty program, build brand ambassadors and awareness

Ideal for companies with small budgets