trendy trade final (high school lean launch pad)
DESCRIPTION
Hawken School, Cleveland, Ohio. High School seniors utilize Steve Blank's Lean Launch Pad and Alex Osterwalder's Business Model Generation to turn their ideas into ventures, which they pitch Shark Tank-style to local accelerators and serial investors. 131126TRANSCRIPT
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+
Teens Trading Trendy Attire
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+Our Team
Carly, Founder Kasey, Social Media Expert
Sid, Chief Revenue Officer
Lauren, Digital Design Coordinator
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Our Solution
We’ve created a website that makes trading clothes easy, accessible, and fun!
With Trendy Trade, teenage girls are able to: Connect with other users
who have similar tastes Affordably keep up with
trends
“Sharing Economy”
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+TAM SAM SOM
TAM: 156 million women in the US$3.7 billion
SAM: 109 million females who buy clothes online$2.6 billion
SOM: 4.2 million females, aged 14-18, who buy apparel online $100 million
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+Revenue Stream
Based on our data, charge users a $2 monthly fee
Future sources of revenue may include:AdvertisingCharge per transaction
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Go to Market Strategy
Phase 1:• Hawken Clothes Swap• Alpha Website• 200+ Interviews • Facebook Promotion• Launchrock Splashpage• 400 twitter followers• One completed site trade
Phase 2:• Advertise through
GoogleAdWords, Twitter and Facebook
• Improve technology of website (add more features)
Phase 3:• Gain key partners • Continue to
market towards teenage girls
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Company Online Help Chat
Clothing Only
Users Ship on their own
Monthly subscription
Broker vs. Reseller
Use of Currency
Trendy Trade
BROKER
Swap Style BROKER
Dig ‘n’ Swap
BROKER
99 Dresses BROKER
Rehash BROKER
Twice RESELLER
Thread Flip RESELLER
threadUP RESELLER
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+The Ask: $20,000
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+The Right Move at the Right Time
“A global trend to make sharing something far more economically significant than a primitive behavior taught in preschool, spawned by a confluence of the economic crisis, environmental concerns, and the maturation of the social web, an entirely new generation of businesses is popping up. They enable the sharing of cars, clothes, couches, apartments, tools, meals, and even skills”.
- Danielle Sacks
Thank you!
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+Risks
Users won’t actually ship their items
Don’t like what you get
Getting people with same styles, interests, etc. together
Returns
Require both parties to send “Delivery Confirmation” receipts. Person who did not ship items will have account deactivated. Other user will be reimbursed
Can donate, or re-upload
Niche market
Prior to transaction, users decide to trade “with or without returns”
Problem Solution
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High school femalesAges 14-18Shop Online
Dress like this
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Profile
• High school student
• 16 years old• Pays for some of
her own clothes• Online shopper
Pain
•Pressure to keep up with trends
•Does not have budget to constantly update wardrobe•Has old clothes
Gain
• Access to trading network
• Can keep up with trends
• Saves money• Environmentally
conscious• Closet space
Taylor
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+Splash Page Resultsafter 1 week
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trendytrade.launchrock.co