2017 SPONSORSHIP & ADVERTISING GUIDE

Target hundreds of tour operators and travel agents with true buying power.

So nice, let’s do it twice!

Based on member request, NTA’s annual convention returns to the fourth quarter in 2017. We’ll gather in St. Louis, Feb. 26–March 2, and then reconvene in San Antonio, Dec. 14–18, giving you two shows to reach your target audience.

We’re here to help you increase your tourism visitation through exposure to hundreds of NTA buyers at Travel Exchange. All sponsorships and advertising are sold on a first-come, first-served basis, so please contact us today to discuss your options. And feel free to talk to any of our valued sponsors, who routinely give high ratings to their event experience.

Let’s put you in front of our buyers in 2017!

Phone: 800.682.8886 (U.S. & Canada) +1.859.264.6559

Email: sponsor@ntastaff.com

Web: NTAonline.com/convention

Who you gonna call? Laura Scott, events and sponsorship coordinator; Kelley Burchell, account executive, Western U.S.; Beth Engel, account executive, Eastern U.S. and international; Bond Milburn, account executive, Central U.S. and Canada.

Renew any sponsorship in

St. Louis for 50% off in San Antonio!(equal or higher value)

Meet your NTA sponsorship team

NTA tour operators generate nearly

$10 billion in annual sales volume

Travel Exchange draws thousands of tourism professionals from around the globe to take part in:

• One-on-one business appointments between buyers and sellers.

• A full slate of industry-focused education.

• Fun networking opportunities with the movers and shakers of the industry.

• An open-floor format that allows for interaction between buyers and sellers.

• Sightseeing for product development.

NTA tour operators package a variety of product and serve all of the hottest travel markets to satisfy their customers. As a sponsor at Travel Exchange, you have access to exclusive marketing and promotional opportunities designed to put you front and center with this key group of industry buyers.

What’s special about Travel Exchange?

Part of your business plan?

Strength in numbers: In three shows, Travel Exchange attendees did approximately $400 million in business.

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NTA tour operators move over

13.5 million travelers annually

Did you know? All sponsors get high-level exposure on the Travel Exchange mobile map, complete with logo, booth number and a one-touch messaging function so attendees can easily reach you.

“The value of our sponsorship was so great that I’d have to call it invaluable. It was the No. 1 thing that people mentioned to me in appointments—hard to beat that level of exposure.”

—Peter Waugh, Broadway Inbound sponsor of NYC Center Stage Luncheon

PLATINUM LEVEL

Luncheon sponsorships est. $90,000–$120,000 Includes presentation time to a captive audience!

Evening Party $50,000 or fully hosted • Sunday • Monday • Tuesday • Thursday

Opening Ceremony & Breakfast, co-sponsorship $40,000

BRONZE LEVEL

Board of Directors Lunch $4,000

Seminar $3,000

ADDITIONAL OPPORTUNITIES

We’ll customize a sponsorship to align with your brand. Call for details!

SILVER LEVEL

Relaxation Station (Massage Booth) $12,000

Charging Station Lounge $12,000

Hotel Key Cards $10,700

Event Notebooks $10,000 + cost of notebooks

Reusable Water Bottles + Water Stations $10,000

Appointment Scoreboard & Time Clock $10,000

Badge Holders $10,000 + cost of badge holders

Convenience Station $10,000

NTA Central $10,000

Tour Operator Booth Signs $10,000

Happy Hour (co-sponsor) $7,500 + wine or beer from your region

Appointment Scheduling $7,500

Exchange Refreshments $7,500 + you provide 3 oz. sample size treats

Tour Operator Flash Drives $5,000 + flash drives

Tour Operator Hand Sanitizer $5,000

Tour Operator Crackerbarrel $5,000

Tour Operator Mailboxes & Delivery Service $5,000

Event Pens $5,000 + pens

Travel Exchange Program (includes delegate registry and program)– distributed to all NTA and FTA attendees $5,000 per full-page ad

Luggage Tags $3,000 + luggage tags

Staplers/Staples $2,000

Cyber Center $10,000

GOLD LEVEL

Morning Coffee & Tea $28,000

Continental Breakfast on the show floor $25,000

Registration Bags $25,000

Ice Cream Booth $20,000

GOVERNMENT RELATIONS SPONSORSHIP

Breakfast Bistro co-sponsor $2,500

All sponsorships are sold on a first-come, first-served basis and are listed in $USD.

Available Sponsorships

GREAT CO-SPONSORSHIP

OPPORTUNITY!

BEST BUY!

TRAFFICGENERATOR!

* Silver (10’ x 10’ booth), Gold (10’ x 20’ booth), Platinum (20’ x 20’ booth)** Logo for Platinum, Gold and Silver; name only for Bronze *** Logo for Platinum, Gold levels; name only for Silver, Bronze levels of sponsorship

Sponsor Benefits

Kick-start your sales: At NTA, you can reach hundreds of diverse buyers, nearly half of whom only go to Travel Exchange, wanting that next great travel experience. Sponsors at the $5,000+ level receive an exhibit booth on NTA’s show floor—making sure they see you in St. Lou (and San Antonio)!

One complimentary annual NTA membership (2017)

One complimentary Travel Exchange registration (2017)

Reserved table for sit-down meal events

(excludes operator-only and fundraising events)

Free in-room gift delivery to tour operators

Insert one double-sided piece in tour operator

registration bags

Free exhibit booth on NTA’s Exchange floor *

Sponsor listing on Travel Exchange mobile app

Guaranteed acceptance into the prescheduled

appointments process (1 delegate per sponsorship)

Sponsor listing in Courier (Travel Exchange issue)

Sponsor listing in Profile Form Notebook

Sponsor listing in Travel Exchange Program **

Sponsor listing on NTAonline.com ***

Database of delegate mailing addresses

Sponsor ribbon with badge

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Profile Form NotebookA conveniently organized three-ring binder placed at each tour operator’s Exchange table. You can advertise on either side of your state or provincial tab and/or have your organization’s profile form pre-inserted behind the appropriate tab. If you are un-able to attend Travel Exchange, this is a great way to still be seen.

Space deadline: Nov. 18, 2016 Material deadline: Dec. 2, 2016

Back Cover $5,000 Inside Cover (front or back) $4,000 Tab Position (front or back) $1,500 Insert (8.5 x 11, double-sided) $1,250

Travel Exchange Daily newsletter This magazine-quality newsletter is dis-tributed to delegates on-site and digitally to all NTA members. It features event updates, need-to-know info and photo recaps. Space is limited so book today!

Space deadline: Jan. 13, 2017 Material deadline: Jan. 27, 2017

Back Cover $6,500 Inside Full Page $5,500 Inside 1/2 Page $4,250 Inside 1/3 Page $3,000

Travel Exchange Program Includes the delegate registry and is distributed to all attendees. Buyers use this easy-to-carry, all-inclusive publication throughout the week and well beyond Travel Exchange. Purchase space to include your itineraries, display adver-tisements and/or advertorials. Full-page advertisers receive sponsor benefits.

Space deadline: Dec. 30, 2016 Material deadline: Jan. 13, 2017

Full Page $5,000 1/2 Page $3,600 1/3 Page $2,850 1/6 Page $2,000

Courier magazine Courier, NTA’s official monthly magazine, is consistently rated as the No. 1 valued travel-trade publication by NTA tour operators. Distributed 10 times a year to NTA’s 1,500 tour operators and housed on NTAonline.com, Courier offers adver-tisers direct promotion to those they want to reach—travel buyers.

January – Travel Exchange Issue (BONUS distribution at Travel Exchange) Space deadline: Oct. 28, 2016

April/May – Post-Travel Exchange Issue Space deadline: Jan. 27, 2017

Covers $4,600 Inside Full Page $4,100 Inside 1/2 Page $2,800 Inside 1/3 Page $2,300 Inside 1/6 Page $1,775 Advertorial $4,400

Travel Exchange Advertising

What They’re Saying

Travel Exchange ’17St. Louis

Feb. 26–March 2

Travel Exchange ’17San AntonioDec. 14–18

Contact ’16Québec CityAug. 25–27P

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“We were afforded a presence that we wouldn’t have had without our exhibit booth … a real plus for my Alabama partners and me.”

—Patti Culp, Alabama Travel Council

“We recognize the value of partnering with NTA tour operators … our sponsorship helps us reach the decision-makers who can impact our bottom line.”

—Jodi Danyluk, Norwegian Cruise Line

“Being an NTA sponsor is an opportunity for my stateside suppliers to have a place to connect with buyers, which strengthens relationships and gives them additional ROI.”

—Lisa Itel, Travel Oregon

“The level of exposure was excellent … we received great value for our sponsorship.”

—Tiffany Isemann, New Orleans CVB

“We really enjoyed having a booth on the floor this year. It elevated our exposure to all of NTA and allowed us yet another opportunity to engage with our clients.”

—Dennis Kemp, Georgia Aquarium

Mark your calendar to sponsor and attend these events

A sampling of our 2016 sponsors