triban workshop bern, 17-19 november 1998 egidio giachin cselt - centro studi e laboratori...

TRIBAN Workshop

Bern, 17-19 November 1998

Egidio GiachinEgidio Giachin

CSELT - Centro Studi e Laboratori Telecomunicazioni (Telecom Italia Group)CSELT - Centro Studi e Laboratori Telecomunicazioni (Telecom Italia Group)

Via Reiss Romoli, 274 - 10148 Torino, ItalyVia Reiss Romoli, 274 - 10148 Torino, Italy

representing the participants in the representing the participants in the EURESCOM P801EURESCOM P801 project project

Community Communication Networks:Community Communication Networks:A Perspective from EURESCOMA Perspective from EURESCOM

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CCNs? What is that?...CCNs? What is that?...Just a few examples of current initiatives:Just a few examples of current initiatives:

Digital citiesDigital citiesCivic netsCivic nets

Community netsCommunity nets

U.E. TelematicsU.E. Telematics

Public Admin.Public Admin.PNOsPNOs

U.S. UniversitiesU.S. UniversitiesTownshipsTownships

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CCNs:CCNs:

•Information and communication spaceInformation and communication space•Emphasis on localityEmphasis on locality•Support for daily needs of citizensSupport for daily needs of citizens•Support for the businessesSupport for the businesses•Support for the public administrationSupport for the public administration

•… … an opportunity for PNOs (and others actors)an opportunity for PNOs (and others actors)

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The enabling surroundThe enabling surround

““Anywhere” CCNAnywhere” CCN

HealthHealth

Citizen-empowered communication and informationCitizen-empowered communication and information

Business &Business &commercecommerce

Gateway toGateway tothe GIIthe GII

Tourism & cultureTourism & cultureLocal newsLocal news

Civic lifeCivic life

EducationEducation

Leisure & social lifeLeisure & social life

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A common trendA common trendTechnology -drivenTechnology -drivenMAN environmentsMAN environments

for major businessesfor major businesses

Technology -drivenTechnology -drivenMAN environmentsMAN environments

for major businessesfor major businesses

Education Education Networks linking Networks linking

Schools, Schools, Colleges etcColleges etc

Education Education Networks linking Networks linking

Schools, Schools, Colleges etcColleges etc

University University Campus Campus

NetworksNetworks

University University Campus Campus

NetworksNetworksEnthusiasts on the Enthusiasts on the WEB creating local WEB creating local

virtual networksvirtual networks

Enthusiasts on the Enthusiasts on the WEB creating local WEB creating local

virtual networksvirtual networks

PNO drivenPNO drivenexperiments to provideexperiments to provide

institutional and institutional and business networks in business networks in

citiescities

PNO drivenPNO drivenexperiments to provideexperiments to provide

institutional and institutional and business networks in business networks in

citiescities

Civic Authority Civic Authority Information Information

Networks with Networks with public-access pointspublic-access points

Civic Authority Civic Authority Information Information

Networks with Networks with public-access pointspublic-access points

• Innovative InfrastructureInnovative Infrastructure• Innovative Services and ApplicationsInnovative Services and Applications• Sustainable commercial activitySustainable commercial activity• PNO and other local Actors involvedPNO and other local Actors involved• Citizens, businesses and authoritiesCitizens, businesses and authorities• Geographic area of everyday interactionGeographic area of everyday interaction• Information and communicationInformation and communication• New tariffing and billing paradigmsNew tariffing and billing paradigms• New usage patternsNew usage patterns• Gateway to EII and GIIGateway to EII and GII• High levels of public awarenessHigh levels of public awareness• High levels of connectivityHigh levels of connectivity

CCN visionCCN vision

ScopeScope

TimeTime

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Why a Strategic EURESCOM project?Why a Strategic EURESCOM project?

Many initiatives, growing interest:Many initiatives, growing interest:•Common aspects?Common aspects?•Common trends?Common trends?

New roles, new actors potentially involved:New roles, new actors potentially involved:•Impact on PNO?Impact on PNO?

SS 701SS 701 P 801P 801British Telecom, Finnet Group, Deutsche British Telecom, Finnet Group, Deutsche Telecom, CSELT / Telecom Italia, Matav, Telecom, CSELT / Telecom Italia, Matav, Telenor, Telecom EireannTelenor, Telecom Eireann

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Studying CCNs: How do you do that?Studying CCNs: How do you do that?

Stimulate ideas/Stimulate ideas/questionsquestions

verifying &verifying &assessing solutions,assessing solutions,proof of conceptsproof of concepts

Dissemination of resultsDissemination of results

BusinessBusinessimplicationsimplications

UserUserbehaviour andbehaviour andrequirementsrequirements

InfrastructureInfrastructure

Experimental work on existing CCNs Experimental work on existing CCNs P

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User requirementsUser requirements

Main objectives:Main objectives:

•Capture existing knowledge on user Capture existing knowledge on user behaviourbehaviour

•Understand usage and needs:Understand usage and needs:•required services, expected interfaces, required services, expected interfaces, usability,...usability,...

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User requirementsUser requirements

•Who are the users?Who are the users?Individuals, business, official,…Individuals, business, official,…

•What is the usual behaviour?What is the usual behaviour?ICT behaviour, net usage, lifestyle…ICT behaviour, net usage, lifestyle…

•Attitude towards present InternetAttitude towards present InternetPenetration, household usage, “don’t need” attitude…Penetration, household usage, “don’t need” attitude…

•Prediction of user behaviourPrediction of user behaviourin presence of technology migrationin presence of technology migration

……continue to monitor real online communitiescontinue to monitor real online communities

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• Compare existing solutions, recognize Compare existing solutions, recognize best practicebest practice

• Specify “optimal” infrastructure & Specify “optimal” infrastructure & technology requirementstechnology requirements•end systemsend systems•networking and network support servicesnetworking and network support services

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InfrastructureInfrastructureBasic services Application

servicesInformationspace services

e-mail Telelearning Web hostingWWW Information

servicesMirror and proxyserver

FTP Edutainment Provision of spaceon a FTP and mailservers

voice (traditionaltelephony or voice-over-IP)

Entertainment(video games, audioon demand, videoon demand etc.)

Provision of serverse.g. for audio/videostreaming

security services(certificates issuing,digital signatures,etc.)

ElectroniccommerceInformationretrieval

Management ofnewsgroups, chatrooms etc.

DNS service Electronic bankingHealthcare

Provision of bridgefor audio or videoconferencing

Dial-IP and othercustomised billingservices

TeleworkCollaborativework/videoconferencing

MPEG encodingservices

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Communication ServicesCCN infrastructure provider(s) may consider the following services:

Service Server technology

E-mail SMTP, POP3, IMAP

Chat Rooms Chat servers, IRC

Discussion Groups News servers, NNTP

Multi-point Video MCUs

Voice over IP IP/PSTN Gateways

A/V streaming Media Servers

Virtual meeting points, Group of different type of servers

Resource Sharing Groupware, file and document

Directory service LDAP, X500, DNS, etc

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PC

Modem

HomeStation

ISDNAdapter

CableModem

DPLModem

Splitter

NT

SatelliteReceiver

Data

POTS

ISDN

CATV

FTTH

VSAT

Wireless

ADSL

DPL

ServiceSwitch

Management

ATMBackbone Service Switch/

Router

AccessNetwork

CustomerNetwork

ATM

FR/IP

CNN Residential User CNN Business User

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• Compare existing solutions, recognize Compare existing solutions, recognize best practicebest practice

• Specify “optimal” infrastructure & Specify “optimal” infrastructure & technology requirementstechnology requirements•end systemsend systems•networking and network support servicesnetworking and network support services

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Business modelBusiness model


•Understand the positions in the Understand the positions in the value chainvalue chain

•Develop a business model of a Develop a business model of a specific CCNspecific CCN

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Business modelBusiness model•Making money on the NetMaking money on the Net

The lesson of virtual communitiesThe lesson of virtual communities

•A real local community using a CCN is a “virtual community”A real local community using a CCN is a “virtual community”

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What are the characteristics of these sites?

Buyers

Buyer & Seller

ServiceProviders

Their characteristics are that they:•Focus on a defined communities’ needs•Provide valuable resources to members•Enhance members buying power•Provide new channel for supplier.

Suppliers

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Attract Attract MembersMembers

Promote Promote ParticipationParticipation

Build Build LoyaltyLoyalty

Capture Capture ValueValue

•MarketingMarketing•Attractive Attractive ContentContent•Free Free membershipmembership

•Member to Member to member member relationshipsrelationships•Member to Member to host host relationshipsrelationships•Customised Customised interactioninteraction

•MemberMembergenerated contentgenerated content•Editorial/Editorial/published contentpublished content•Guest Guest speakers/expertsspeakers/experts

•Transaction Transaction opportunitiesopportunities•Targeted Targeted advertisingadvertising•Fees for Fees for premium premium servicesservices•Transaction Transaction historieshistories

How communities growHow communities grow

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Business modelBusiness model•Making money on the NetMaking money on the Net

The lesson of virtual communitiesThe lesson of virtual communities

•A real local community using a CCN is a “virtual community”A real local community using a CCN is a “virtual community”

•The local newspaper paradigmThe local newspaper paradigm““The newspaper industry does not sell newspapers…The newspaper industry does not sell newspapers………it sells readers to advertisersit sells readers to advertisers””

•Foster membershipFoster membership

•PNOs can providePNOs can provideNetworks, connectivity, some applicationsNetworks, connectivity, some applicationsPNOs need partners to increase their value addPNOs need partners to increase their value add

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Experimental supportExperimental support

The “interface to the real world”The “interface to the real world”

Trial sites:Trial sites:

Grimethorpe Electronic Village Hall (UK)Grimethorpe Electronic Village Hall (UK)Nestvaed Electronic Community (Denmark)Nestvaed Electronic Community (Denmark)Ennis (Ireland)Ennis (Ireland)Torino 2000 (Italy)Torino 2000 (Italy)Bologna (Italy)Bologna (Italy)Helsinki Arena 2000 (Finland)Helsinki Arena 2000 (Finland)Oslo Community (Norway)Oslo Community (Norway)Telecottage Project (Hungary)Telecottage Project (Hungary)Stadt Koln (Germany)Stadt Koln (Germany)

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Examples from ItalyExamples from Italy

TorinoTorinoFrom infrastructure to servicesFrom infrastructure to services

BolognaBolognaPublic Administration & services for the citizensPublic Administration & services for the citizens

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ConclusionsConclusions

•CCNs are rapidly evolvingCCNs are rapidly evolving

•Present developments of infrastructure can Present developments of infrastructure can support themsupport them

•An opportunity for PNOs (and others)An opportunity for PNOs (and others)

•Promote partnerships Promote partnerships

•Role of Public AdministrationRole of Public Administration

triban workshop bern, 17-19 november 1998 egidio giachin cselt - centro studi e laboratori...

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