Real is a platform too !

The way it was :

Real/

fiction

real=true-physical-facts/

fiction=false-virtual-imagination

The way it is now:

real=

physical + virtual + fiction + facts +

imagination

Reality is becoming a

multilayered time experience …

…materializing both online and IRL.

But signs of screen fatigue are showing.

We start craving fuller experiences.

Life online can also be very lonely.

The innovation of lonelinessby Shimi Cohen / Shenkar College of Engineering &

Design

So ?

Mixing real life and screens…

…is a great opportunity for enriched story worlds.

The deep trend is towards stories as pervasive and permanent story worlds.

The future of storytellingby Kim Gaskins / LATITUDE

Stories Come Out Of

The Screen, Into The

Physical World

We've seen plenty of cohesive

cross-platform narratives, but

where can you go from there?

The "real world"—that's where.

Stories Will Be Told 24/7

As we develop deeper relationships

and greater interactivity with

characters, it's only natural to think

of them as having lives of their own

—lives that exist in some parallel

universe, and go on even when

we're not tuning in.

Stories Will Make The

World A Better Place

As stories extend further into the

real world, so will their potential to

create positive change for both

individuals and society. That might

mean living a healthier life,

supporting important causes, or

something else.

A few examples:

UGC data as metastory :

SHADOWhttp://www.discovershadow.com/

Flashmob as an entry point:

Geolocalised experience

Cinemacity

Treasure hunt

Ghost buffalo through Paris for the Museum of

Quai Branly

Conclusion:

Simple,playful,poetic interaction

can createan engaging story experience.

Merci.

@michelreilhac