A SurveyGizmo Resourcewww.surveygizmo.com

Tricks of the Trade: Learn How to Supercharge Your Brand With Research

August 29 | 11-12 p.m. MT

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HOUSEKEEPING

Mark Evans Chief Marketing Officer

AIA Corporation

Jamil SimmonsRegional Survey Manager

U.S. Census Bureau

Emily PalermoResearch Analyst

Drive Research

MEET OUR EXPERT PANEL

Inefficient use of time

Injustice to consumers

Market irrelevancy

Not being remembered

amongst the noise

Companies irrationally make potentially game-

changing uniformed decisions

Brands don’t invest consistently in research to support their strategy and risk becoming irrelevant, losing customers, decreasing loyalty, and damaging brand image.

What percentage of your target market is aware of your brand?

The Problem: Why we are here?

ESurveyGizmo | What Do Customers Want?

Voice of Customer (VoC) research

Monthly customer surveys

Image and awareness studies

Research in Action

FSurveyGizmo | What Do Customers Want?

• What is the objective?• Remain unbiased• Leverage the findings

Data: Discover or Validate

GSurveyGizmo | What Do Customers Want?

Challenge: Launching a new web platform

HSurveyGizmo | What Do Customers Want?

Empathize

Define

Ideate

Prototype

Test

DesignThinking in Action

ISurveyGizmo | What Do Customers Want?

Be aware of Data Bias!

• Discovery• Multiple points of

view• Translate• Test

JSurveyGizmo | What Do Customers Want?

Empathize

Define

Ideate

Prototype

Test

DesignThinking in Action

The Golden Rule in Market Research: Explore first, then get specific and measurable

LSurveyGizmo | What Do Customers Want?

Empathize

Define

Ideate

Prototype

Test

DesignThinking in Action

MSurveyGizmo | What Do Customers Want?

Q & A

NSurveyGizmo | What Do Customers Want?

Check your inbox for access to:

Brand Marketing Trends Through Benchmarking

How SurveyGizmo can help you achieve your branding and

marketing goals

CASE STUDY MORE INFO

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Adapting to the Digital Brand Landscape Using Research

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