tricky issues with local search presentation
DESCRIPTION
Danny Sullivan Local SearchTRANSCRIPT
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Search Life Meets Real Life
Danny SullivanEditor-In-Chief
Search Engine Landhttp://searchengineland.com
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I needed to call the police…
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Google StreetView: Cool Or Not?
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“Cool Sights In Google StreetView” - Chris Silver Smith
http://searchengineland.com/cool-sights-in-google-street-view-14088
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The Conflicts… Minnesota Town Opts-Out Of Google
StreetView; Google Fights Back Against "Private Property" Claim In Another Case
http://searchengineland.com/minnesota-town-opts-out-of-google-streetview-google-fights-back-against-private-property-claim-in-another-case-14114
Google Threatened With Sanctions Over Photo Mapping Service in Germany
http://www.nytimes.com/2009/05/20/technology/companies/20google.html
It Takes A UK Village To Thwart Google StreetView
http://searchengineland.com/uk-village-thwarts-google-street-view-17193
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The Benefits…
"Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism
http://searchengineland.com/google-earth-town-nanaimo-wires-self-to-google-maps-to-drive-tourism-13561
Google Woos Brits With Bike-Based
StreetView Projecthttp://searchengineland.com/google-woos-brits-with-bike-based-street-view-project-19519
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The Solutions?
No photography in public? Or just for “mapping?”
Remove public buildings?
Robots.txt for private buildings? Apartments?
If someone moves?
OK in Germany but not in US?
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Location Services…
Make life easier to find nearby business or socialize locations….
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When Google Latitude Stalking Isn’t Such A Bad Thinghttp://
www.techcrunch.com/2009/04/15/when-google-latitude-stalking-isnt-such-a-bad-thing/
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…Are Tracking
Where’s the data stored? On the device, with the carrier, with
the app provider, all?
Is there “one stop” clearing?
Where’s the privacy policy?
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So Consider…
Local apps, products, devices offer great usefulness But local may need to be easier
And local can be very personal
Think through the issues and don’t be surprised if unexpected ones develop
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SMX: Search Marketing Expo (http://searchmarketingexpo.com) Our search marketing conference series.
SMX Advanced in Seattle, June 2 & 3SMX East -- especially for advertisers -- next Oct. 5-7
Search Engine Land (http://searchengineland.com) Stories and news from me and others
SearchCap (http://searchengineland.com/searchcap.php)
Daily email recap of search news from SEL & across the web
Sphinn (http://sphinn.com)
Social site for search marketers: share news stories, talk in forums, network and view upcoming events
Questions?
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SMX: Search Marketing Expo (http://searchmarketingexpo.com) Our search marketing conference series.
SMX Advanced in Seattle, June 2 & 3SMX East – emphasis on local – next Oct. 5-7
Search Engine Land (http://searchengineland.com) Stories and news from me and others “Locals Only” column
SearchCap (http://searchengineland.com/searchcap.php)
Daily email recap of search news from SEL & across the web
Sphinn (http://sphinn.com)
Social site for search marketers: share news stories, talk in forums, network and view upcoming events