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TRI HOSPITALITY INC.

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TRI HOSPITALITY INC.

STEVEN RUBINpresident

TRI HOSPITALITYSTRATEGIC [email protected]��� ��� ����

travel.revenue.innovation

COMPANY OVERVIEW

TRI HospITalITy, INC. is a strategic consulting firm that specializes in Travel Revenue Innovation. We focus on how to drive revenue and raise efficiencies in hospitality and travel—through innovation. The company is built on the foundation of utilizing a positive and personable approach, a tool box of well-honed skills, relevant expertise, and implementing razor-sharp strategies. In our engagements, TRI Hospitality identifies new opportunities, improves risk tolerance, anticipates consumer behavior, and drives brand awareness. TRI HospITalITy provides three core services:

travel consulting, education, and technology solutions.

We have established partnerships with universities, global consumer trend firms, mobile apps, and traditional travel distribution vendors. Our clients include financial investors, technology development and design firms, online travel sites, and hotel management companies.

for more information email [email protected]

HOW WE CAN HELP

• Improve under-performing hotels

• Build a progressive revenue culture

• Employee transitions within revenue department

• Discover and implement new revenue solutions

• Develop and conduct branded revenue management workshops

• Conceptualize new revenue generating business solutions

• Lead new product development projects for innovative travel solutions

• New technology solutions for the travel industry

• Analyze technology partners to identify optimal partner and/or review existing set up

• In-depth online customer purchase review

• Instill a net-revenue mindset

for more information email [email protected]

TRAVEL CONSULTING

IdeaTIoN + INNovaTIoN TRI Hospitality dedicates time building relationships with travel technology companies and global consumer trend firms. We advocate technology solutions that work for you, address guests needs, improve brand awareness, and generate revenue. Our approach to ideation is energetic, creative, and results in actionable strategies that meet your company’s specific needs. We collaborate with your team to develop a detailed game plan.

ReveNue MeTaMoRpHosIs

Revenue Management is ever-evolving—constantly undergoing profound changes from one stage to the next. TRI Hospitality assists companies in navigating the demands of the revenue field within the travel industry. We are grounded in the traditional principles and concepts of hotel revenue management and continually refine our assessment methods.

HoTel puRCHase loop

TRI Hospitality utilizes a hotel purchase loop to assess your hotels online presence. The hotel purchase loop looks at how your hotel performs during three phases of a consumers travel journey:

1. decision loop

2. experience loop

3. advocacy loop

for more information email [email protected]

EDUCATION

TRaININg, WoRksHops, aCadeMICs

We are passionate about the value of education and have taught students and executives on the principles of revenue management, pricing, and technology. As an Adjunct Professor at NYU, Steven Rubin has developed curriculum for Strategic Pricing and Revenue Management courses for the hospitality industry. As an active member of HEDNA, TRI Hospitality created the Revenue Management module for HEDNA University �.�.

TRI Hospitality works with organizations to create customized, branded training material for all levels of management. Our education goal is to make a difference, to teach, to learn and to inspire, and to have a direct, lasting impact.

for more information email [email protected]

TECHNOLOGY SOLUTIONS

paRTNeR IdeNTIfICaTIoN

TRI Hospitality has built relationships with venture capital firms, travel technology companies, global trend companies and hotel executives. We work with travel companies building both innovative and revolutionary solutions for the travel space. TRI Hospitality’s unique relationships across various verticals will help guide your company to drive revenues and raise efficiencies.

RelevaNCe

Technology solutions must be relevant. TRI Hospitality has developed partnerships with leading global consumer trend companies, and studies consumer patterns. We apply our global perspective of the travel industry and knowledge of consumer trends to ensure that new technology ideas are relevant.

TeCHNology

TRI Hospitality has in-depth knowledge of the travel distribution systems and the connectivity challenges that exist for new entrants into the market. Our team can help guide your company in identifying the optimal partner(s) allowing you to focus on your product and customer.

for more information email [email protected]

DELIVERABLES

deTaIled evaluaTIoN RepoRT

Our Revenue Metamorphosis assessment tool and Online Hotel Purchase Loop identify key areas of opportunity and confirm the effectiveness of existing strategies. These graphic tools help your leadership team quickly understand the state of your organization’s revenue discipline and online presence.

gaMe plaN

With every engagement we draft a Game Plan for your organization. The Game Plan outlines strategic steps on how to optimize revenue in both the short term and long term. We highlight key technology solutions and provide your brand with a brief on potential vendor partners. Game Plans incorporate graphic solutions as well as written analysis. We also include a brief executive overview for upper management and corporate offices.

suppoRT aNd fouNdaTIoN

Our goal is to create the foundation for your business to be self-sufficient. We assist with recruiting, training, and handovers to guarantee smooth transitions. TRI Hospitality creates long lasting partnerships and will continue to support your team and company as needed.

for more information email [email protected]

STEVEN RUBIN fOUNDER

Steven Rubin has been recognized within the travel industry as a leading expert in revenue, known for his innovative, strategic approach. As a Vice-President and General Manager at Travelzoo, Steven developed the brand’s online hotel booking tool—leading the product team and establishing key alliances with distribution channels, hotels, and marketing partners. Steven built the revenue and sales culture at YOTEL while more than doubling the direct website bookings as the Commercial Director. At Kimpton Hotels, Steven oversaw the strategic development for eight hotel openings in six different cities. As a senior leader he helped create the Kimpton revenue, distribution, and online marketing culture.

Throughout his career, Steven has been commited to growing future leaders in the hospitality industry. He is an active member of HSMAI and HEDNA, and speaks at industry events. Steven is also an Adjunct Professor of Strategic Pricing and Revenue Management at NYU. Recently, Steven became an nVoy expert for the online travel and hospitality sector at Future Foundation, a global consumer trend firm.

A believer in test-driving the wisdom of the ages, Steven immerses himself in scientific research and popular culture lessons about how to be happier. And it’s working—happily married and well traveled, Steven is also an elated new dad. He received a BA in Hotel and Restaurant Management from Washington State University, and a Certificate in Marketing Management from NYU’s School of Continuing and Professional Studies.

for more information email [email protected]

CHRISTOPHE SABINEU PARTNER

Christophe Sabineu is a recognized Revenue Management expert and entrepreneur. Originally from France, he started his career in hotels operations and marketing. His successive endeavors led to immerse himself in different cultures and work for a wide range of hotels in Asia, Europe and the USA. With a focus on education and data-driven decisions, Christophe has been a leader at implementing new methodologies and tools at companies such as Accor Group, Denihan Hospitality and Kimpton Hotels.

A believer in new technologies to help us make better decision, Christophe was a founding partner at Revinate Inc. Revinate is the world-wide leader for Online Reputation and Guest Intelligence for Hotels and Restaurants. In charge of Data Operations, he contributed to the rapid growth of the company to ��,���+ hotel clients and over ��� employees across 8 offices worldwide. Customers included Hilton, Intercontinental Hotels, Four Seasons, Jumeirah, Peninsula, Banyan Trees and others.

Christophe graduated from the Ecole Supérieure des Sciences Commerciales d’Angers (ESSCA) and received a Master degree in Hotel Revenue Optimization from the Faculté d’Angers. Passionate about big data and continual growth, he is currently enrolled in the Data Science program from John Hopkins University. During his down time, Christophe can be found windsurfing or stand up paddling down the coast of Northern California.

for more information email [email protected]

STEVEN RUBINpresident

TRI HOSPITALITYSTRATEGIC [email protected]��� ��� ����

travel.revenue.innovation

CONTACT UStelephone 646 339 9091email [email protected]/in/stevenmrubin

telephone 415 269 4236email [email protected]/in/csabineu