Table of Contents Executive Summary ........................................................................................................................ 3

Professional Development .............................................................................................................. 4

Speaker Series: ............................................................................................................................ 4

Workshop Series: ........................................................................................................................ 5

Community Service ........................................................................................................................ 6

Fundraising ..................................................................................................................................... 7

Progress: ...................................................................................................................................... 7

Membership .................................................................................................................................... 8

Communication ............................................................................................................................. 10

Chapter Operations ....................................................................................................................... 11

2014 – 2015 Income Statement ..................................................................................................... 13

Executive Summary Welcome to the Trine University American Marketing Association’s 2014-2015 Annual Report.

This past year has been a journey of growth and discovery as we continue our efforts towards

enhancing our organization’s programming while growing its membership. Trine University

AMA’s primary mission is to build relationships amongst our members. It is our goal to provide

networking opportunities and applicable professional development programs to enhance

knowledge and skills in a competitive business environment.

We have made substantial strides in the organization by establishing Trine AMA as a nationally

recognized organization. We have introduced five new programs and improved long-established

events to keep them relevant such as our Social Media Summit and Fall Speaker event. Listed

below is a quick overview of our past year:

New Programs Snack for Success Speaker Events

Social Media Marketing Consulting Group

Community Service Programs

Career Services Event Partnership

Students Services Philanthropic Group

Expanded Programs

Fall Speaker Event

Social Media Summit

Trine University AMA has made many improvements and laid the foundation for a thriving and

sustainable organization. Our chapter has grown more than expected and newly established

programs have had excellent attendance and positive qualitative and quantitative feedback.

Members have become more active on campus and the organization has increased exposure

opportunities by sponsoring other campus activities. Also, past events have been improved as the

Fall Speaker Event had our highest attendance to date with 343 attendees.

The organization has also had to overcome a major setback. This past December, our academic

advisor and primary chapter advisor chose to take a different career path and left the university

unexpectedly. We had to introduce a new advisor in a short period time. Despite this setback, our

chapter has made noticeable contributions to Trine University and the surrounding community.

This year has been a great learning experience for the entire chapter.

Sincerely,

Trey Calver, President

Eric Roldan, Vice President

Professional Development Goal:

Provide speakers and workshops to allow students and the community to learn more about a

desired industry and expand professional knowledge.

Result:

Five speaker events were hosted along with the sponsoring of resume writing workshops, a mock

interview session, and two career fairs.

Speaker Series:

D3 D League 10/27/2014

Mr. Steve Jbara and Mr. Wes Weir were our first guest speakers. The two individuals

spoke to an audience of over three hundred students about their path to becoming D-League

owners. The Trine University alumni explained the risks they took to become the President

and Vice President of Sales for the Grand Rapids

Drive. The presentation revitalized the idea that even

though Trine University is a small school, its

graduates are highly prepared to enter the workforce. Attendance: 343

Guest Speakers: Mr. Wes Weir and Mr. Steve Jbara

Snack for Success: Marketing and Advertising

12/1/2014

The purpose for our first ever Snack

for Success program was to inform students

who have not declared a major the

opportunities a marketing degree can provide.

Our guest speaker, Mr. Mark Dominiak, the owner of Insight Garden Inc., spoke of his

experience in the field of advertising. After graduation from Ball State University, Mr. Dominiak

began his career with the advertising firm Foote, Cone, and Belding, based out of Chicago,

Illinois. He spoke of the twenty years he spent perfecting his trade before opening his own firm

and consulting for high profile clients such as Coors. After the presentation, the audience had a

better understanding of advertising and the possibilities of a career in marketing.

Attendance: 16

Guest Speaker: Mr. Mark Dominiak

Snacks for Success: Sports Management 2/11/2015

We held our second Snack for Success event with the goal to better connect

undecided or interested business majors with the opportunities a sport management

degree can offer. We invited guest speakers Mr. Josh Calver, Box Office and Team

Relations Manager of the Lansing Lugnuts, and four Midwest region District Managers

from Finish Line representing corporate and Finish Line / Macy’s division careers. Guests shared

their career progression and internship and full-time opportunities within their organization. This

event offered both informational and networking opportunities in the sport management field.

Attendance: 16

Guest Speakers: Mr. Josh Calver and Finish Line Reps.

AMA members gather around guest speakers Steve Jbara and Wes Weir prior to the D3 -> D-League event which played host to the largest audience in Trine AMA history

Social Media Summit: Fourth Annual 3/30/2015

The purpose of this year’s social media summit is to inform the student body of specific

jobs and opportunities created by social media. We will host guest speakers Mr. Niclas Hulting,

Ms. Kayla Blakesly, and Mr. Justin Clupper. Each of the individuals will take a portion of the

hour to speak about social media careers in their organization, how it is integrated into work life,

and how students can utilize social media to enhance their own careers. This event will allow the

student body to learn more about each individual’s respective company and better prepare our

campus to work in the ever-changing business world. At the conclusion of the event the floor

will be opened for questions and networking opportunities.

Attendance: 125 (Expected)

Guest Speakers: Mr. Niclas Hulting, Kayla Blakesly (expected), and Justin

Clupper (expected)

Snack for Success: Accounting

We will host our third snack for success event with the same goal as the previous Snack

for Success speakers; better connect the population of undecided majors or interested students

with the opportunities an Accounting degree and Certified Public Accountant (CPA) designation

can offer. We will feature guest speaker Kori Kelly. Our guest will present students with their

stories about their personal journey to where they are today as well as answer any questions

students may have. While this event was originally designed as an informational experience it

will also serve a dual purpose by allowing students to be able to network with a professional in

the field they are aspiring to be a part.

Workshop Series:

Use Your Resume to Market You! Resume Writing Workshops: 1/15/2012

To increase the odds of being successful at the numerous career fairs hosted on campus

one must have a strong resume. With the assistance of Trine University’s Career Services

department the American Marketing Association was able to co-host this event. The members

promoted this event using both traditional media as well as social media; this allowed the

maximum numbers of students to be reached. The president and Vice President of Programing

along with other members spoke about the American Marketing Association at the conclusion of

the workshop.

Attendance: 86

Preparing for Success! Job Fair Workshops 1/22/2015

The purpose of this workshop was to teach students to better market themselves to

prospective employers. To do so, the American Marketing Association, along with the help

Career Services, assisted in informing individuals on how to give an effective elevator pitch.

Each of the three sessions of this event was coached by a Human Resources and Recruiting

professional.

Attendance: 47

Community Service Goal:

Professionally execute tasks throughout the community at which we have either

maximum volunteers needed or 70% of the Trine University Chapter.

Result:

Achieved the maximum number of volunteers needed at all events.

Pokagon State Park toboggan run 12/4/2014

Eight members of The AMA Chapter for Trine University volunteered for the

Steuben County Community Foundation fundraising events. Local businesses were

encouraged to purchase a team which would compete

for the fasted speed measured on the toboggan run.

When volunteering we would unload trucks with the

toboggans on them and then carry them to the launching

station or put them away at the conclusion of the event.

Attendance: 8

Total Hours: 24

Volunteer Basketball Coach

Members of the American Marketing

Association would volunteer to coach youth basketball

several hours per week.

Attendance: 2

Total Hours: 96

Promotions for Office of Student Services:

Flyer Making

A team of members would work with the office of Student Services to create

flyers for on campus events. Some of the events were: moonlight breakfast and finals

week massages.

Attendance: 2

Total Hours: 8

Trey Calver, Eric Roldan, Brandon Mylcraine, Ashley Kirkingburg, and Lucas Hostetler are toughing out the cold weather while helping with the toboggan run.

Fundraising Goal:

Raise $1,400 in revenue from several fundraising projects and events to support our

annual project and operational expenses. The remaining funds will be placed in to next

year’s budget.

Result:

The chapter raised $603 without taking into account the expected revenues from

fundraising events to be held in March. While it was less than the goal, it was more than

enough to cover expenses for the year.

Applebee’s Benefit Night 10/8/14

As a result of the first benefit night which Applebee’s sponsored the American

Marketing association gain roughly fifty dollars of revenue. The chapter has already

coordinated another benefit night in the spring with Applebee’s Result: $53.00

Las Limas Benefit Night 1/28/2015

Due to the results of the first benefit dinner, The American Marketing Association

paired up with Las Limas, a local Mexican restaurant, to host a dinner.

Result: $153.30

Grants from Student Government:

Utilize funds allocated for campus organization used to host speaker events. AMA

will look to raise $550 (consolidated amount for both semesters) from Student

Government to aid us in our efforts. Upon presentation to the finance committee, our

members will compile data detailing how the grant will be both beneficial to the

organization and also the student body.

Result: $550.00

Progress:

Student Involvement

Student Government helped fund Trine AMA’s Fall Event D3 to D-League. The

event provided students with the opportunity to listen to Trine alumni share their story of

starting a NBA Developmental League team just a few years removed from graduation.

Funds were raised to provide several raffle prizes to those attending. Trine AMA plans to

continue using Student Government for future events as it saves the chapter money and

aids in the promotion of AMA-sponsored events.

AMA Marketing Consulting (Fall/Spring)

Goal: Assist at least 5 local businesses with their social media marketing plans and raise

at least $500 ($100 per client). Members will inform small local businesses, through the Chamber

of Commerce, about our ability to use social media as a marketing tool. When contracted, we

will consult a business on how to use social media to effectively target a customer/client base.

Students from the AMA Chapter will work with the business to create social media pages and

teach employees how to use the features on a given site.

Progress: Our chapter networked with business professionals in the Steuben County

community. These networking efforts landed Trine AMA with an opportunity to help local

businesses. We project the AMA Marketing firm will launch this semester. We will continue to

market our name and identify new clients. No funds have been received from this activity yet.

Mad Ants Basketball Raffle

Goal: Raise $300 by hosting, coordinating, and promoting a 50/50 Raffle at a

Mad Ants Game. Members will network with Trine alumnus Garret Martz, a Mad Ants

executive, to sponsor a 50/50 raffle at one of their home games. We would need to

promote this around campus so that students could come and participate.

Progress: This event is slotted for the spring semester as the majority of the Mad

Ants season takes place then. One AMA member currently interns with the Mad Ants

and our organization will look to leverage this connection (in addition to our relationship

with Garret Martz) to host the raffle.

Membership Goal:

Recruit so we have 20+ members and have 75% member involvement in at least one

Trine University AMA event.

Result:

Currently, we have a roster of 21 members, 10 of them nationally recognized by the

American Marketing Association. We were able to achieve approximately 90% member

involvement.

Recruitment Opportunities

In order to have a successful

chapter we need to recruit many

quality members. Some of the

ways we recruited include:

Social media: We used social

media to recruit by promoting our

events and seeing who was

interested in them and talking to

them.

Membership Recruitment booth: At the beginning of each semester there is organization fair

where we set up a table at which we handed out flyers.

Announcements by faculty and AMA members in class: One way for us to gain a large

number of students is by having faculty and/or AMA members go to classes and tell the students

about AMA.

Informational Meeting: We held an informational meeting that students who were interested in

joining can attend to learn more about we do as an AMA Chapter.

Weekly emails: Anytime we had a person who showed interest we added them to our email list.

We sent weekly emails reminding these students when, where, what we would be talking about

in our meeting that week.

Word of mouth: This was our most successful form of recruitment. We had members to talk to

friends and other students who we thought would be interested in joining our chapter.

First Member Informational Meeting (Fall/Spring)

Goal: 20 student attendees

Result: 15 student attendees

These results reflect on our membership recruitment booth, announcements by faculty

and AMA members in classes, and word of mouth.

Online Recruitment

Goal: Post all upcoming AMA events and opportunities on our social media accounts.

Result: We have done a good job of posting all AMA events and opportunities on our

social media accounts.

We want to give AMA as much exposure as we can. We have been able to do this by

posting any events we are going to have on various different forms of social media.

Class Presentations

Goal: Have members and faulty give a two to three minute presentation about the Trine

University AMA Chapter in related classes.

Result: We had faculty make announcements of any events of opportunities for students

in their respective classrooms.

Faculty members were more than happy to help us spread the AMA name and would

always promote our events to their students and encourage them to attend. They would even

sometimes offer extra credit for them to attend.

Membership booths

Goal: Provide AMA information to students by setting up an information booth on

campus two times during each semester.

Result: We have set up information booths twice, once at the beginning of each semester.

We set up the booth in the most populated building on campus right by the dining hall for

maximum exposure. We were able to promote the benefits of becoming an AMA member and

being involved in AMA.

Communication

Goal:

Reach out to on campus students throughout the school year through

internal/external communication channels, promoting various professional development

opportunities hosted or sponsored by AMA.

Result:

Promoted professional development opportunities to our target markets

throughout the school year through internal and external communication channels.

Traditional Media

Trifold for businesses

Goal: Distribute trifold to local businesses highlighting the skills of AMA and how we

can help their businesses manage social media accounts. The members have distributed the

trifold to companies around the Angola area in hopes of potential jobs. Once clients are acquired

students of AMA will assist these companies in the upkeep of their social media accounts

Result: The trifold was completed and presented to local businesses.

Banner

Goal: Place banner marketing AMA in front of every event we host/co-host, and outside

the room where weekly meetings are held. The banner will assist in bringing knowledge to

students around the campus that AMA is the one hosting the event. This will make students more

interested and want to be a part of the organization.

Result: The banner was designed and specifications were agreed upon by the executive

board. The banner will be used to further market and brand the chapter.

Flyers

Goal: Make and distribute fliers for every event that is hosted by AMA to the correct target

audience. The fliers assist in helping us spread the word about events we are hosting on campus.

The fliers are sent out via email or are placed in high traffic areas of the school such as, the

academic buildings, the gym, and the residential living areas

Result: Sent fliers via email to all students on campus as well as placed physical copies

throughout campus.

Non-Traditional Media

Electronic Media

Social Media

Goal: Update and maintain all social media accounts, while expanding our online presence

in order to raise awareness of AMA events, opportunities, and relevant news. Trine University

AMA utilizes social media to allow us to more effectively reach out to students.

Result: Increased awareness of upcoming AMA events through posting on Twitter and

Facebook accounts.

Google Drive

Goal: Utilize for consistent sharing and uploading of documents between the members of

AMA. Google docs allows quick and easy communication between group members if a

document needed to be shared. The document can be uploaded to the site where any member of

the group can view it.

Result: Utilized weekly by officers and other group members to share documents to

inform members of upcoming events and activities.

Chapter Operations

Goal:

Implement a successful chapter management system where all of the officers are

nationally recognized.

Results:

All of the Officers renewed their or gained their national recognition.

Organizational Chart:

The organizational flow of our chapter is as follows:

President

Vice president

Vice President of

Communication

Vice President of

Programming

Vice President of

Finance

Vice President of

Membership

Organizational Structure

Trine AMA is composed of two membership levels: General Members and Officers. Each level

of membership includes the following responsibility:

General Members assist Officers in meeting chapter goals by participating in

chapter events.

Officers decide on chapter goals and strategies

Planning every event and carrying out the operations

Budget Development

Goal: Have each officer develop a budget prior to the academic year to be presented to

the organization.

Result: The Vice President of Finance monitored the budget and gave updates as

necessary. He, along with the President, appointed committees to support fundraising and other

finance related activities throughout the year. The executive board approved all use of funds

before any and all purchases throughout the year.

Google Docs

Goal: Have officers update Moodle and Google Docs weekly with pertinent information

Result: Google Docs was utilized daily for sharing and editing documents. Results from

every event was posted in a timely manner. Google Docs was available to all members,

executive and general, throughout the year.

Chapter Plan and Annual Report

Goal: Create a detailed plan for the coming academic year including events, goals, and

strategies. Achieve 90% of all goals listed.

Result: The plan was followed as closely as possible with our available resources.

Food Donations

Goal: Acquire $50 in food donations.

Result: The chapter tripled the original expectations by obtaining over $150 worth of

food donations.

2014 – 2015 Income Statement Beginning Balance $2,000

Revenue

Fundraising

Applebee’s Benefit Night $53.00

Las Limas Benefit Night $153.30

Student Government

Grants $550.00

Total Revenue $756.30

Expenses

Marketing

Trine AMA Banners $80.00

Speaker Events

D3 D-League $275.00

Social Media Summit $275.00

Total Expenses $630.00

Net Income $126.30

Ending Balance $2,126.30

*Income Statement adjusted for expected revenues and expenses