Applied Branding 12:00pm Veronica Perdomo - Robles

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Table of Contents

Mission Statement ....... pg.5

Marketing Plan ....... pg. 7

Logo Design ....... pg. 8

Style Guide ....... pg. 9

Stationary ....... pg. 10

Storefront ....... pg. 12

Apparel ....... pg. 13

Products ....... pg. 14 - 15

Magazine Advertising ....... pg. 16

Website ....... pg. 17

Outdoor Advertising ....... pg.

Company Car ....... pg.19

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Take a Trip, to Skate world.

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Mission Statement Trip Skateboard Shop is new apparel, and skateboard equipment shop, that offers to the youth and young adults in the Southern part of California community. Our focus is to provide apparel, decks, and more equipment in an upper scale, industrial stylish environment. Our store will embody the latest in cutting edge products and trends. We expect to be, and will strive to position ourselves as, the top retail store servicing this particular market.

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• Gender: Female/Male

• Age: 10-30

• Education: Currently attending the

grade level or High School Diploma

• Employment: Non-Employed /Em-

ployed

• Ethnicity : All

demographic:

• Boys and Girls, who enjoy skating.

• Middle Class - Upper Class

• Maritial Status: Single, Married, Divorce.

psychographic:

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LOgo

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C:75M:32Y:0K:34

C:73M:37Y:0K:0

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 10

#()$!?.

Stengia

style guide

102 Rolling Hills Ln LOS aNGELES, ca 90015 F:(213) 516-3111 P:(213) 516-3111 www.trip.com

102 Rolling Hills Ln LOS aNGELES, ca 90015

Anna Robles

102 Rolling Hills LN Los Angeles, CA 90015

P: (213) 516-3111F: (213) 669-9228

www.trip.com

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TAKE A TRIP, TO SKATE WORLD .

Products

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Store FROnt

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Apparel

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Products

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Products

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Magazine Ad

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Website

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oUTSIDE aD

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cOMPANY cAR

THE END