tristram mayhew - bringing it all together - fresh business thinking live at cass business school
DESCRIPTION
Tristram Mayhew explains the function of the 7 Pillars of a Better Business in his company, the adventure business Go Ape, in his keynote address Bringing It All Together at Fresh Business Thinking LIVE! at Cass Business School (7th September 2011)TRANSCRIPT
1
SWINGING FROM PILLAR TO PILLARTHE ORIGIN OF THE SPECIES
4
CONTENT
A Blast through Our Past
Building on the 7 Pillars
IT’S BEEN A HIGH WIRE ADVENTURE
OFF THE GROUND
IN 2002
7
7 Pillars1. IT’S UP TO YOU
YEAR ONE
THETFORD FOREST
BLIND
FAITH2002
CHALLENGER
BRANDCREATING ADVENTURES
ENCOURAGING EVERYONE TO LIVE LIFE MORE ADVENTUROUSLY
WOW THEM
CAMPAIGNINGTO KEEP THE ADVENTURE
IN ADVENTURE
INSPIRE THEM
11
LEAD THEMWHAT ARE YOUR VALUES?
CHALLENGE, SURPRISE, EXCITE
ENCOURAGE “I CAN’T” TO BECOME “I CAN”
CREATE WORTHWHILE, WELL REWARDED CAREERS
BE ENVIRONMENTALLY AND SOCIALLY
RESPONSIBLE
DO THE RIGHT THING
KEEP THE ADVENTURE IN ADVENTURE
AIM FOR 2 STEPS BETTER
12
7 Pillars1. IT’S UP TO YOU
2. KNOW WHAT YOU WANT
DREAMS
PLANFOR
YOUR
14
7 Pillars
1. IT’S UP TO YOU
3. BECOME A STRATEGIST
2. KNOW WHAT YOU WANT
ZERO NOT A HERO
THEon
work
BUSINESS
NOT IN THE
BUSINESS
16
GORILLA TACTICS
INNOVATE
VALIDATE
CULTIVATE
17
7 Pillars
1. IT’S UP TO YOU
3. BECOME A STRATEGIST
2. KNOW WHAT YOU WANT
4. KNOW WHERE YOU’RE GOING
BIGHAIRYGOALS
19
BUILD MOMENTUMWHAT ARE YOUR AIMS?
VISION:
CREATING ADVENTURES, ENCOURAGING EVERYONE
TO LIVE LIFE ADVENTUROUSLY
MISSION:TO BE THE BEST FOREST ADVENTURE COMPANY ON THE PLANET
PLAN:
70 ADVENTURE BUSINESSES WORLDWIDE BY 2013
20
7 Pillars1. IT’S UP TO YOU
3. BECOME A STRATEGIST
2. KNOW WHAT YOU WANT
4. KNOW WHERE YOU’RE GOING
5. STICK TO THE KNITTING, AND STAND OUT FROM THE CROWD
21
INNOVATE
UK COURSES27in USA1
Forest Segways
New: Forest CafeForest Biking
Adventure Businesses=33
23
7 Pillars1. IT’S UP TO YOU
3. BECOME A STRATEGIST
2. KNOW WHAT YOU WANT
4. KNOW WHERE YOU’RE GOING
6. MASTER THE (RIGHT) NUMBERS
5. STICK TO THE KNITTING, AND STAND OUT FROM THE CROWD
MILLION2.5
HAVE GONE
APE
REVENUE,£11.5m
CONTRIBUTING
£3.5mTO UKPLC in 2010
EBIT,£1.4m
26
7 Pillars1. IT’S UP TO YOU
3. BECOME A STRATEGIST
2. KNOW WHAT YOU WANT
4. KNOW WHERE YOU’RE GOING
6. MASTER THE (RIGHT) NUMBERS
5. STICK TO THE KNITTING, AND STAND OUT FROM THE CROWD
7. BUILD A BETTER TEAM
A TRIBE OF
400PRIME-MATES
in USA +1 JV
2010 Overseas
29
THANK YOUFAB UNCORPORATE PACKAGES
AVAILALBLE!