triz update for s.c. johnson

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USING TRIZ TO FIND FAULT WITH THE FUTURE World Future Society Philadelphia, PA July 21, 2002 Jack Hipple, Principal Innovation-TRIZ, Inc. www.innovation-triz.com INNOVATION-TRIZ,INC.

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USING TRIZ TO FIND FAULT WITH THE FUTURE

World Future SocietyPhiladelphia, PA

July 21, 2002Jack Hipple, PrincipalInnovation-TRIZ, Inc.

www.innovation-triz.com

INNOVATION-TRIZ,INC.

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

OBJECTIVES

Briefly review the concepts of TRIZ Ideality, resources, patterns of invention

Explain and demonstrate the use of “reverse” TRIZ thinking in forecasting and planning

NOTE: All day workshop on TRIZ problem solving and forecasting on Tuesday at WFS

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

WHAT IS “TRIZ” ?

A Russian acronym:Theoria Resheneyva Isobretatelskehuh

Zadach

(Theory of Solving Problems Inventively)

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

WHAT IS “TRIZ” ?A way of thinkingA family of tools, thinking processes,

and software

The “way of thinking” can ALWAYS be used, but the tools in the tool kit can be selected depending the nature of the problem, time available, etc.

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.BASICS OF OTHER

CREATIVITY TOOLS Psychology more than science and technology

DeBono, Lateral Thinking/Six Hats™, Creative Problem Solving Can discuss integration

Randomness Brainstorming, picture, etc. stimulation Can discuss integration

Highly dependent upon facilitation skills Fine for simple problems and can be easily learned Limited by knowledge in the room--TRIZ looks

outside the knowledge and experience in the room in a systematic and structured way

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

THE HISTORY OF TRIZ A discovery of a talented patent examiner for the Russian

navy, Genrich Altshuller, 1950’s Originated from the study of several hundred thousand of

the world’s most inventive patents--now in the millions He recognized that the development of technological

systems follows predictable patterns that cut across ALL areas of technology--the speed of technical evolution can be accelerated

Also recognized that problem solving principles are also predictable and repeatable--anyone can invent!

Established schools to teach after a Stalin 7 yr. prison term--deceased in 1999 at age 71

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

BASIC CONCEPTSSystems evolve toward IDEALITY

irreversiblyUsing RESOURCES within the system or

easily convertibleResolving CONTRADICTIONS as they

evolvePATTERNS OF INVENTIONS/OPERATORS

are constantly recognized and used

INNOVATION-TRIZ,INC.

®Innovation-TRIZ, 2002

Vibratory feed move pills around an internal spiral to top of vibratory bowl where the pills are discharge and slide down an incline plane onto a conveyor. As the pills go by, the inspectors identify and remove the damaged pills.

Damaged Pills

Conveyor

Trash Can

PILL INSPECTION WORKSTATION

® Ideation International

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.SYSTEM PROPOSAL AND CHALLENGE

Replace inspectors with a $200K video inspection system

High return project, but capital is not available

Boss says, that’s a great idea, but “Find another way!!”

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

GOOD PILLS/BAD PILLSWhat is IDEALITY?

What are the RESOURCES we have?

INNOVATION-TRIZ,INC.

®Innovation-TRIZ, 2002

Vibratory feed move pills around an internal spiral to top of vibratory bowl where the pills are discharge and slide down an incline plane onto a conveyor. As the pills go by, the inspectors identify and remove the damaged pills.

Damaged Pills

Conveyor

Trash Can

PILL INSPECTION WORKSTATION

® Ideation International

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.An Elegant Solution: The Pill

Inspects Itself

Trash Can

Change the escapement for the vibratory bowl so that the pills are ejected standing on their edge. Move the conveyor 3 inches. Pills that are round will roll at a velocity that allows them to jump to the conveyor. The pills that are chipped will slide or will roll at a lower velocity and fall into the trash.

Resource: Velocity of the sliding or rolling pills

Function (inspection of pills) is performed without the system (human inspectors or video

inspection system).

®Ideation International

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

RESOURCE CHECKLISTSubstancesFieldsSpaceTimeInformationFunctional

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

SOLVING A CONTACT LENSE PROBLEM

Space resources

from the perspective of a contact lense manufacturer

from the standpoint of a semi-conductor manufacturer

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

OTHER TRIZ TOOLSPatterns of Invention for ForecastingAlgorithms and tables for problem

solving, both technical and non-technical

Software products

TRIZ IN REVERSE: A NEW WAY OF THINKING ABOUT FUTURE ISSUES AND FORECASTING

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

• What failures/problems may What failures/problems may occur?occur?

• Why failures/problems did Why failures/problems did occur?occur?

SystemPotentialFailures

PotentialCause Failures

REVERSE TRIZREVERSE TRIZ

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

COMBINES…..The rigor of the TRIZ process, but in

reverseProactive, rather than checklist,

mental process

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

REVERSE TRIZ

Formulate original problem (the “ideal” final result)

Invert the original problem (the opposite of the ideal final result/ideality)

Amplify the inverted problem: reverse ideality

Search for information and resourcesHypothesis, tests, and correction

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

Real view Photo

SMOKE-FREE TEST SHIP

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

Bulk storage Received by rail car and truck, unloaded by N2

pressure or pump Distribution to process Scrubber for containment Unloading with pressure transfer (T/C) and

pump (T/T) Foam control in storage area

HAZARDOUS CHEMICAL HANDLING SYSTEM

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

N2

Unload

To Process

Vent

Scrubber

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.THE REVERSE TRIZ

APPROACHThe problem: I want to prevent a leakInvert the problem: I WANT to have a leakExaggerate/amplify the inverted problem:

I WANT to have a CATASTROPHIC leak, causing MAJOR damage and public affairs impact

What RESOURCES do I need to have/cause a leak?

™afd is a trademark of Ideation International

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

RESOURCE CHECKLISTSubstancesFieldsSpaceTimeInformationFunctional

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.“REVERSE” TRIZ THIS

WORKSHOPI want to have a successful workshopI want to have an unsuccessful workshopI want to have the WORST workshop the

WFS has ever hosted--no one ever comes again and WFS loses a ton of money!

How would I make sure this happened?What resources do I need?

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

VS. OTHER PROCESSES Compared to the HAZOP or FEMA checklist

process, generates far more real possibilities, puts people in an aggressive mind set, and finds possibilities not otherwise found

Software supported Larger knowledge base Use inventive skills and thinking from traditional

TRIZ problem-solving

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

USES Failure prediction for projects and

product designsFailure prediction and/or analysis for

technology developmentsFailure prediction for technology

adoption and commercializationFailure prediction for

management/organizational processes

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

EXAMPLESHow would I prevent this product

from being successfully used?How would I make sure that this new

technology would never be adopted?

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

WALL STREET JOURNAL03/29/1999

Ford to Recall 945,000 Cars, Trucks to Fix Cruise Control DEARBORN, Mich. - Ford Motor Co. is warning owners of 945,000 1998 and 1999 model cars and trucks not to use the cruise-control feature because of a potential defect that could cause the accelerator to stick open.

The auto maker said it knows of no accidents related to the problem, which company engineers discovered during tests, a Ford spokeswoman said. The vehicles will be recalled and repaired at no cost to customers starting in May when Ford gets replacement parts, the spokeswoman said. In the meantime, customers may get the cruise-control mechanism disabled, the company said.

The models affected are about 567,000 1998 and 1999 Explorer and Mountaineer sport-utility vehicles; about 166,000 1998 and 1999 Ranger pick-ups; 99,000 1998 and 1999 Mustangs; 88,000 1999 Super Duty F-Series trucks and about 25,000 1999 Super Duty F-Series stripped chassis.

To alert owners to the problem, Ford is sending letters and directing customers to a Web site, www.recall.ford.com, where they can enter the vehicle identification number to learn if their car or truck is affected.

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

APPLICATION AT DIFFERENT LEVELS

The principles of TRIZ and “reverse” TRIZ can be applied at different system levels from a competitive standpoint

Need to understand what those levels are and how they might affect us

What are potential negative events and causes at DIFFERENT levels?

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.FOR EXAMPLE…..

AIRLINE HIJACKINGLevels

The cockpit The plane The boarding area The airport The space around the airport The atmosphere

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

FOR EACH LEVEL….What resources are available to

deliberately cause the unwanted event?

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

TAKEAWAYS

Try the “reverse” TRIZ process (“how” vs. “what”) for some failure or forecasting problem you currently have

Substitute and compare this process with ANY checklist process currently used

®Innovation-TRIZ, 2002

INNOVATION-TRIZ,INC.

RESOURCES Web site, www.innovation-triz.com, monthly newsletter

available Annual Altshuller conference, Philadelphia, spring, 2003

Introductory workshops, TRIZ in non-technical areas, how to implement, application presentations

Altshuller Institute, www.aitriz.org TRIZ Journal, on line at www.triz-journal.com Books

“And Suddenly the Inventor Appeared”, Altshuller, $40, Amazon.com

“TRIZ: The Right Solution at the Right Time”, Salamatov, $75, www.insytec.com, Amazon

“The Engineering of Creativity”, Savransky, CRC Press/Amazon “Hands On Systematic Innovation”, Mann, www.creax.com