tropo telecom ap is pre conference workshop

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APIs for Carriers Sam Machin Solution Architect Tropo Inc. @sammachin 1 the platform approach Monday, November 11, 13

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Tropo worshop presentation at the Telecom API event 11 Nov 2013

TRANSCRIPT

Page 1: Tropo telecom ap is pre conference workshop

APIs for Carriers

Sam Machin

Solution Architect

Tropo Inc.

@sammachin

1

the platform approach

Monday, November 11, 13

Page 2: Tropo telecom ap is pre conference workshop

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And you are??

1998 2013

Monday, November 11, 13

Page 3: Tropo telecom ap is pre conference workshop

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...Oh and I’m also a Developer

(this isn’t me, but @danlane has a cooler desk setup!)Monday, November 11, 13

Page 4: Tropo telecom ap is pre conference workshop

Ubiquitous, free platform (HTML)

Unified mechanism for accessing resources (URIs)

Developer-friendlySimple Common APIs (HTML + CSS + JS)No software to buy or set up Free documentation on the web

3

What caused success of the Web?

“Yay! APIs” :)Monday, November 11, 13

Page 5: Tropo telecom ap is pre conference workshop

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Its not just about the technology

STOP!

Monday, November 11, 13

Page 6: Tropo telecom ap is pre conference workshop

The Platform Approach

20Monday, November 11, 13

Page 7: Tropo telecom ap is pre conference workshop

Platforms are components of Products

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Platforms Products

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Page 8: Tropo telecom ap is pre conference workshop

Re-Use Your Platforms

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“When you want to make a cake don’t start by building a chicken farm”

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Page 9: Tropo telecom ap is pre conference workshop

What do platforms change

20

•Project Management

•Finance

•Capacity Planning

•Service Management

•Architecture Design

•InvestmentMonday, November 11, 13

Page 10: Tropo telecom ap is pre conference workshop

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So we need some API Platforms then?

“API’s are not a product in themselves, they are a way to

improve the power of your existing products”

Monday, November 11, 13

Page 11: Tropo telecom ap is pre conference workshop

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Telco API’s then?

AppUser calls an App, powered by APIs

AppApp calls a User, powered by APIs

This is ok, but where is the real value?

Monday, November 11, 13

Page 12: Tropo telecom ap is pre conference workshop

People are using your products today,

they’re making calls,

lots of calls,

to other people.

5

Use Your Assets....

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Page 13: Tropo telecom ap is pre conference workshop

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Make the calls more valuable

Apps in your calls™

User calls a User

App

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Page 14: Tropo telecom ap is pre conference workshop

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Which ‘Phone’ has more user value?

Monday, November 11, 13

Page 15: Tropo telecom ap is pre conference workshop

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Are you just the pipe to the App?

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Page 16: Tropo telecom ap is pre conference workshop

42

What about WebRTC?

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Page 17: Tropo telecom ap is pre conference workshop

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The Web is Everywhere

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Page 18: Tropo telecom ap is pre conference workshop

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Therefore....

WebRTC Brings Real Time Comms to the Web

Soon realtime comms services will be everywhere....

Will your service be one of them

???

Monday, November 11, 13

Page 19: Tropo telecom ap is pre conference workshop

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What can we do

•Control Call Routing

•Add Media to Calls

•Move endpoints during the call

•Enable multiple devices for RTC

•Conference Calls together

•Collect User input

•Record Calls

•And combine this with data from external web services....

Monday, November 11, 13

Page 20: Tropo telecom ap is pre conference workshop

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WORKSHOP Time....

Monday, November 11, 13

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Platform Capabilities

•Control Call Routing

•Add Media to Calls

•Move calls during the call

•Enable multiple devices for RTC

•Conference Calls together

•Collect User input

•Record Calls

Monday, November 11, 13

Page 22: Tropo telecom ap is pre conference workshop

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Thanks for Listening

Monday, November 11, 13