trott, innovation management and new product development, 5 th edition, pearson education limited...
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Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.3 Figure 10.1 The economic perspective of technology transferTRANSCRIPT
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.1
Chapter 10
Open innovation and technology transfer
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.2
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.3
Figure 10.1 The economic perspective of technology transfer
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.4
Figure 10.2 Chesbrough’s open innovation approach
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.5
Table 10.1 Contrasting ‘closed innovation’ principles and ‘open innovation’ principlesSource: Chesbrough, H. (2003) Open Innovation: The new imperative for creating and profiting from technology, HBS Press, Boston, MA.
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.6
Figure 10.3 The tangibility of knowledgeSource: Adapted from M. Cooley (1987) Architect or Bee? The Human Price of Technology, Hogarth Press, London. Used by permission of the Random House Group Limited and with kind permission from Professor M. Cooley.
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.7
Figure 10.4 Conceptual framework of technology transfer and inward technology transfer
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.8
Table 10.2 4A conceptual framework of technology transfer
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.9
Figure 10.5 A conceptual framework for the development of genuine business opportunities
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.10
Figure 10.6 Interlinking systems of knowledge-transfer relationships
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.11
Figure 10.7 A simplified cellular technology system
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 10.12
Table 10.3 Global handset market shareSource: Strategy Analytics.