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TRUE INSTINCT ADVISOR Nutritional training package

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True Instinct Advisor Introduction

Welcome to the True Instinct Advisor training course.

Our True Instinct range of foods incorporates high-end, optimal, natural nutrition for healthy pets.

Natural products, free from artificial ‘nasties’ using quality ingredients with high meat content and

revolutionary technologies in pet food manufacture.

True Instinct is a range for owners who want to feed the best possible food to their pets. Our natural

blends harness the pet’s natural instincts and remains in tune with their nature.

As a brand from Natures Menu, True Instinct is not a competitor to other brands within our range

and the key difference is the addition of botanicals and herbs for customer satisfaction and

perceived health benefits. True Instinct is the only pet food to incorporate 4 technologies under one

brand.

By completing this course, you will learn about the different technologies used in making the range,

the varied ingredients such as herbs and botanicals, and why they have been included in our blends.

We hope you will also gain some valuable information about the innovative and varied freeze-dried

range.

Good luck and enjoy taking part.

True Instinct: Veterinary Division

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Overview of the True Instinct Range

Details of each range will be given throughout the course but to demonstrate the areas True Instinct

covers within the brand, below is a brief overview of each technology;

Raw

• Raw Bites for Puppies

• Raw Bites for Dogs

• Raw Bites for Kittens & Cats

Dry

• Raw Boost for Puppies

• Raw Boost for Dogs

• High Meat Biscuits for Kittens

• High Meat Biscuits for Cats

Wet

• High Meat Fillets for Dogs

• High Meat Fillets for Small Breed Dogs

• High Meat Fillets for Cats

Freeze Dried

• Freeze Dried Treats for Dogs

• Meat Bites

• Real Chunks

• Complete Dinners

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Cat and dog nutritional requirements

Adult cats and dogs, as well as puppies and kittens, have very specific nutritional requirements and

our complete and balanced foods are formulated to contain these species-specific nutrients. It is not

advisable for cats and dogs to be fed foods which have not been specifically formulated for them, as

serious nutritional deficiencies may occur i.e. cats should not be exclusively fed dog food and dogs

should not be exclusively fed cat food. The most notable nutritional difference is the cat’s essential

dietary requirement for the amino acid taurine which is required for healthy reproduction, heart

function, eyesight and hearing. Dogs require a lower amount of taurine in their diet, as unlike cats,

they are able to synthesise it themselves from other amino acids.

Taurine is rich in ingredients such as fresh meat but is very sensitive to high temperatures. Our raw

range of cat foods has been tested for taurine levels and is naturally suited for a cat’s dietary

requirements.

As a member of the Pet Food Manufacturers Association (PFMA), we ensure all of our complete and

balanced foods, (including raw, ambient and dry foods), are formulated to be within the European

nutritional guidelines, known as the FEDIAF Guidelines. These guidelines have been designed

through many years of scientific research and offer the very latest information on the ideal nutrient

levels for companion animals during their various life stages.

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Feeding Guides

It is important to remember than when studying or comparing feeding guides from various

companies, they may be very different, and this can be due to several scientific reasons such as;

→ The type of food in question i.e. raw, dry, wet or freeze dried → The energy density of the specific food → Digestibility of the specific food format → Calorie content → Ingredient quality

→ Moisture content

At True Instinct, we understand the importance of accurately calculating an animal’s daily ration to

help prevent excessive weight gain or loss however, we know that for busy owners, this can be time

consuming, easily mis-calculated or simply guessed to avoid any lengthy weighing and measuring. To

make things simple, we have devised an easy to use feeding calculator on our True Instinct website

which takes into account the age, weight and exercise regime of the pet in question before

calculating the amount required to be fed. It is important this guide is referred to by customers to

ensure pets are consuming their complete nutritional requirements on a daily basis whilst

maintaining a healthy weight and energy levels. It is important to remember that the online

calculator, like all feeding guides, should be used as a guide and starting point. True Instinct

appreciates that all pets are different and the amount to feed can vary depending on many factors.

Always aim to feed your pet to keep them a healthy body condition score. More information on

body condition scoring can be found on the feeding calculator and below.

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If a pet is overweight, it is important to feed to the desired weight, rather than the current weight to

help achieve some loss (a note will be visible on the online calculator to indicate to customers that

they may want to feed a lesser amount if they select their pet is overweight or obese). The amount

of food should be decreased gradually to help prevent animals feeling over hungry. For example, if a

cat weighs 6kg and should ideally weigh 4kg, we would first advise feeding for a 5.5kg cat. Once

achieved, then decrease to a 5kg daily amount until achieved and then continue to decrease every

few weeks until the bodyweight is deemed healthy.

Transitioning

Because True Instinct offers a wide range of technologies to choose from, we do not provide

standard transitioning advice as this will depend on the food type the customer is switching over to.

As with any change, we always recommend a gradual swap to the new food over approximately 7

days. If transitioning to raw food from dry food, ensure the meals are fed separately as breakfast

and dinner for 7 days before making the switch. For dry food transition from one brand to True

Instinct, we recommend introducing the True Instinct gradually to the meals whilst slowly decreasing

the old brand over 7 days.

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Raw Bites

✓ 80% meat with vegetables, fruits, botanicals and herbs

✓ Complete & balanced, ultra-premium raw food for cats and dogs

✓ Raw bites are available for puppies, adult dogs, small breed adult dogs and kittens/cats

✓ Optimal nutrition – including antioxidants, vitamins, minerals and high-quality meat sources

providing natural essential fatty acids for a healthy skin and coat

✓ Natural ingredients – no added salts, sugars or artificial flavours or colours for a healthier

pet. Deboned meat sources used as main protein component

✓ Fruits and vegetables – including superfoods for health benefits

✓ Botanicals – added to satisfy customer demand and for potential health benefits (potential

as no official scientific data to support health claims – see ingredients list later)

✓ Grain, gluten and cereal free – excellent for sensitive pets

Frozen product

True Instinct Raw Bites transform raw feeding to be easy and adaptable, delivering pure and tasty nutrition, including only minimally processed ingredients. Mirroring dogs and cats’ ancestral diet, the recipe contains premium meat and organs, with vegetables, fruits and

superfoods, for a species-specific raw food nutrition.

Manufacture

o Raw Bites are made in the UK at our Snetterton factory in Norfolk

o High welfare and UK ingredients sourced where possible

o Brand new investment in machinery to produce range

o Decreased mechanical manipulation to help reduce machinery faults/product interference

o New moulds for size variation

o Improved nugget texture

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Puppy Raw Bites

• Complete puppy diet - nutrient requirements are increased during growth compared with adults

• Suitable for puppies from 1 – 12 months

• Suitable weaning product

• Smaller bites for smaller mouths

• Botanicals & herbs added such as flaxseed, kelp, chicory root, coconut oil and kale

• Available in Free Range Chicken and Selected Lamb

• Lamb option is bone free

• Chicken option contains <2% bone content

• Adult product can be introduced at 20 weeks if owners wish to move on

• 500g resealable bags

Frozen product

Puppy and Small Breed Raw Bites

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Adult Raw Bites and Small Breed Raw Bites

• Complete diet containing minced bone, meat, offal, fruits and vegetables at optimal levels

• Premium meat selections for natural, healthy maintenance

• Meats selected contain excellent nutrient profiles providing natural vitamins, minerals, omegas

3 & 6 and essential fatty acids

• Fruits and vegetables selected for their superior vitamin and mineral profiles

• Botanicals added for customer satisfaction and potential health benefits

• Bone content <2%

• Bone free option available in beef bites

• Adult 1.2kg resealable bags

• Small Breed Adult 500g resealable bags

• Small breeds classed as <10kg

• Small breeds account for apx. 31% of total UK dog population

• Apx. 34% of small breed owners already feed raw

• Smaller nuggets for smaller mouths (same size as puppy)

Frozen product

Adult Bites:

• Free Range Chicken

• Selected Beef

• Lamb & Turkey

• Turkey with Salmon

Small Bites:


• Selected Beef

• Duck & Turkey

Adult Raw Bites

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Cat Raw Bites

• Carefully selected meat proteins for fussy felines

• Small bite size nuggets for easy portion control and simple transition

• Available in Free Range Chicken and Turkey with Salmon

• Chicken free raw option of Turkey with Salmon

• <2% bone content

• Q. Why have we included fruits & vegetables in a carnivorous diet?

A. Owners understand that their own healthy diet consists of fresh meats, fruits and vegetables

and wish to replicate this same philosophy when feeding their furry family members. Many

cats will actively seek fruits and grasses when hunting and therefore, Natures Menu have

produced a diet which includes some of these beneficial elements to help satisfy a cat’s

natural instincts

• We include cranberries and butternut squash with a botanical herb mix in our True Instinct Raw

Bites for cats and kittens (& pea fibre)


• Suitable to use for weaning

• Suitable for kittens

Frozen product

Important: see note in nutrition about taurine. It is advised owners do not drain the liquid

from the product following defrosting. Taurine is water-soluble meaning the water may

contain this vital nutrient, essential for cats and the entire product content should be fed.

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Raw Boost and High Meat Biscuit

✓ Complete & balanced, ultra-premium dry food for cats and dogs

✓ High meat content biscuits

✓ Raw Boost has additional freeze-dried meat pieces

✓ Excellent palatability

✓ All Raw Boost products contain chicken, poultry fat and fish oil and are therefore, NOT a

single protein diet

✓ 74% of pet owners already feed a dry food - 69% of them feel guilty for doing so. Our aim is

to feed these pets the best quality nutrition in a format that owners feel comfortable using

✓ Raw Boost and High Meat are raw inspired products to introduce owners to the entire

Natures Menu range

✓ Minimal, healthy carbohydrate content, proven to boost gut microflora

✓ Grain, gluten and cereal free – excellent for sensitive pets

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Manufacture

High Protein Bites & High Meat (biscuits)

o Extruded product

o Cooked at a lower temperature to help preserve natural nutrition of ingredients (traditional

pet food = ~140oC, True Instinct = 100oC-110oC)

o Made by our Spanish partners Affinity – experts in dry food

o All non-GMO (genetically modified organism) ingredients

o High biological value, quality ingredients

o High quantity of quality fresh meat added for nutrition and flavour

o Dehydrated meat for texture and flavour

o Fruits, vegetables & herbs to provide nutritional value, alternative carbohydrates, vitamins

and minerals + potential benefits

o Oils & fats for texture, taste and omegas 3 & 6

Extrusion Process

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Freeze-dried Pieces (Raw Boost product)

o ¾ recipe made from premium quality, deboned raw meat

o Minimally processed to lock in goodness

o Made at our Snetterton factory using ground-breaking technology and machinery

o Only UK pet food producer who has a freeze-drying machine dedicated to pet food

o Vegetable fibres (pumpkin) to provide texture

o Herb/botanical mix for potential health benefits (see ingredients list later)

Freeze drying process

Pre-treatment - weighing, mixing/mincing/chopping ingredients then forming into shapes if required - raw materials never go above 0oC

Frozen in our tunnel belt freezer in less than 12 minutes then placed in freeze-drying machine

Freeze drying process commences by extracting frozen water molecules whilst in a gaseous state. The freeze drying process takes between 10-16 hours depending on the product

Active water levels measured for microbiological saftey. Packaged in air-tight packs and ready for sale

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Raw Boost Puppy


• High meat, high end complete and balanced puppy product

• 80% meat comprising of 31% deboned free-range chicken, 44% dried chicken & 5% freeze-

dried free-range chicken

• Currently only available in chicken as most popular and well tolerated by most pets

• Two technologies to provide optimum palatability and nutrition

• 95% high protein bites : 5% freeze dried meat

• Raw inspired product to introduce new puppy owners to a comfortable concept of feeding

• Suitable for all breeds of puppy from 1 -12 months


• Recommended to stay on puppy until 12 months unless contradicted otherwise

• 1.5kg bag

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Adult Dog Raw Boost

• Available in Free Range Chicken, Salmon with Tuna and Turkey with Duck

• Complete and balanced for all adult dogs (over 1 year)

• Encourage variety of flavours where possible

• 80% meat of which 28%+ is fresh, with remainder dried and freeze-dried meat

• Benefit of freeze-dried pieces

• 95% high protein bites : 5% freeze dried meat

• Selected meat proteins for optimal nutrition and palatability

• Great for fussy appetites

• Fish biscuit available – great for allergies (contains poultry fat)

• Adult chicken available in 400g trial pack size

• 1.5kg & 5kg bags

For product visual, see Raw Boost Puppy

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High Meat for Kittens

• High meat, high quality complete dry kitten food

• Available in Free Range Chicken

• Suitable for all kittens up to 1 year


• 75% meat with added fruits, vegetables, vitamins and minerals

• Grain free

• Small, easy to eat biscuit size

• Energy rich for active kittens

• Enriched with fish oils to support development of the nervous system and vision

• Suitable for pregnant and lactating queens


High Meat for Adult Cats

• Available in Free Range Chicken, Salmon with Tuna and Turkey with Duck

• Encourage variety of flavours

• High fresh meat inclusion in recipes

• High quality complete and balanced adult cat food (1 year+)

• 75% meat with added fruits, vegetables, vitamins and minerals

• Grain free and low carbohydrate

• Great for fussy felines

• Poultry fat & fish oils included in all recipes

• Chicken product available in 300g trial pack size

• 1.5kg bags

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High Meat Wet Pouches

✓ Complete & balanced, ultra-premium wet food for cats and dogs

✓ Available for adult dogs, small breed dogs and cats

✓ Optimal nutrition comprised of real fillet meats, blended with vegetables, fruits & botanicals

✓ Minimal processing to lock in natural goodness and rich flavours

✓ 100% natural ingredients cooked within the pouch to maintain freshness

✓ High meat - in touch with their natural instinct

✓ High quality, convenient and a familiar format of feeding

✓ All flavours contain chicken

✓ Attractive product with visible meat pieces, fruits and vegetables

✓ Grain, gluten and cereal free, excellent for sensitive pets

Manufacture

1.Fresh ingredients selected including shredded chicken fillets, fresh deboned and boneless meat, vegetables, herbs and botanicals

2.Ingredients prepared, weighed and chopped

Ingredients mixed together

3.Mixture piped into pouch raw

Pouch sealed containing raw foods

4.Pouch placed in hot water bath & steam cooked

5.

Pouches removed from steam bath and allowed to cool to room temperature

Packed and ready to ship as a shelf-stable cooked product

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Adult Dog and Small Breed High Meat Pouches

• Available in Free Range Chicken, Chicken with Grass Fed Beef, Chicken with Tender Turkey

and Chicken with Scandinavian Salmon

• High end, complete and balanced wet product designed for dogs

• Suitable to feed from 20 weeks of age

• All contain chicken and salmon oil

• Multi-protein product

• Made from real chicken fillet meat (min. 43% in all varieties)

• 50% meat recipe

• Varied veg and botanicals to provide consumer choice and encourage variation such as;

→ Chicory

→ Kelp

→ Tomato

→ Carrots

→ Peas

→ Pumpkin

→ Courgette

• 300g Adult or 150g Small Breed pouches

• Also available as a multipack

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High Meat Cat Pouches

• Available in Free Range Chicken, Chicken with Grass Fed Beef, Chicken with Tender

Turkey and Chicken with Scandinavian Salmon

• 70g pouches Made from real chicken fillet meat (min. 43% in all varieties)

• 50% meat recipe

• Also available as a multipack

• All contain chicken & salmon oil

• Multi protein product

• Highly palatable meat sources used for fussy felines

• Contain varied veg & botanicals for choice and to encourage variety, such as;

→ Carrots

→ Peas

→ Spinach

→ Chicory

→ Pumpkin

→ Tomato

→ Courgette

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Freeze Dried Range

• Innovative technology

• A technique for preserving perishable foods and enabling easier storage and transport at

room temperature

• True Instinct is the only UK based manufacturer with a freeze-drying machine dedicated to

pet food

• Freeze drying involves minimal processing to lock in flavour and nutrients (see

manufacturing)

• Substantially lowered water content inhibits the action of micro-organisms, and enzymes

that would ordinarily cause it to spoil or degrade

• We test the active water content of our freeze-dried products to ensure the moisture level is

low enough to inhibit the growth of bacteria, mould and yeast

• Freeze-dried food should be kept in an air-tight packet until ready for use and will remain

stable on the shelf for approximately 2 years

• Excellent results in palatability

• Treat, meats and completes available

• Always important to recommend customers wash their hands thoroughly after handling our

freeze-dried products

• Freeze drying has been a technology used for many years in the human food market and we

use items every day that have been through this same process. Items commonly freeze-

dried include;

→ Instant coffee granules

→ Fruits – in cereals and snack bars

→ Vegetables – such as stock cubes

→ Dairy – used as ingredients

→ Eggs – used as ‘powdered egg’

→ Military rations to prevent spoilage but preserve flavour

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Freeze Dried Treats for Dogs

• Freeze dried high meat treat

• Available in Free Range Chicken, Tender Turkey and White Fish with Salmon

• Effectively a ‘raw’ treat

• Added botanicals for potential benefits

• Chicken & turkey single protein treats

• White fish with salmon purely fish protein, great for dogs with allergies to meats

• Packed with flavour for high resource value

• Grain, gluten & cereal free

• Can use as treats from weaning (in moderation)

• Useful for transitioning to new foods (sprinkle on top)


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Freeze Dried Meat Bites

• Minced de-boned meat, made into pea-sized treats and freeze-dried for convenience

• Available in Chicken, Beef, Lamb and Turkey

• Complementary – not a complete food, designed as a treat or topper to foods

• Packing a punch in every bite, 100% meat with no added ingredients

• Great training treat

• Grain and gluten free

• All options single protein


• No need for special storage: i.e. no requirement for refrigeration or freezing, even when

opened. Keep in cool, dry place

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Real Chunks

• Square chunks of pure meat, freeze-dried (can be broken into smaller pieces if required)

• Available in Chicken Chunks, Salmon Chunks, Beef Chunks, Beef Liver Chunks and Tripe

Chunks

• Complementary – not a complete food, designed to be fed as a treat, topper or simple meal

addition

• Minimally processed - pure meat or fish simply freeze-dried to lock in nutrients and superior

taste

• Ready to serve

• Freeze-dried fish is a great way to reward dogs suffering from common meat protein

allergies


• All options single proteins – only contain the meat protein named on front of pack


• No need for special storage: i.e. no requirement for refrigeration or freezing, even when

opened. Keep in cool, dry place

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Freeze Dried Complete and Balanced Dinners

• Complete and balanced to comply with the European (FEDIAF) pet nutritional guidelines

• Available in Chicken, Beef, Lamb & Turkey and Turkey with Salmon

• Can be fed straight from the single serve pack. No need to hydrate (unless owners wish to)

• All the pureness of raw, with the convenience of dry

• High meat complete dry product with 80% meat

• Allows customers to feed a ‘raw’ diet without added concerns of storage, defrosting etc.

• Can leave down in bowl for ad-libitum feeding (unlike raw)

• No requirements for special storage: i.e. no requirement for refrigeration or freezing, even

when opened. Keep in cool, dry place


• Single protein meals in beef and chicken

• All made from deboned meat, healthy offal content with fruits & veg

• 120g bags containing on average 53 nuggets (49–55)

• 120g equivalent to 600g can of wet food

• Suitable for adult dogs

• Superior palatability

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Complete Dinners Back of Pack

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Ingredients

When formulating a premium pet food range, we understand the importance of good quality,

fresh ingredients, locally sourced (where possible) and adding elements customers enjoy feeding

to their pets such as herbs and botanicals. In the table below, you will find a comprehensive list

of the ingredients used in all of our True Instinct recipes with the benefits they can bring to our

pets’ lives.

Meat, Fish and Offal

Lamb meat

Complete protein packed with A and B vitamins including lots of B12, plus

essential nutrients such as copper, zinc, phosphorus and selenium

Turkey meat

Excellent source of highly digestible, lean protein, rich in selenium and with

natural omega 3 and 6 fatty acids. Also contains an excellent balance of essential

amino acids and higher levels of the calming amino acid tryptophan

Scandinavian salmon meat

Easy to digest with high levels of vitamin D and B12. Rich in essential amino acids

including tryptophan and omega fatty acids making it a great choice for boosting

heart health, kidney function and joints through the production of collagen and

anti-inflammatory molecules. Scandinavian salmon more commonly recognised

throughout the EU over Scottish salmon. Wild caught salmon

Beef meat

Excellent protein source with all the essential nutrients to help maintain health

and vitality. Complete protein meaning it contains all essential amino acids

required by the dog as well as lipids, minerals and vitamins. It is also highly

palatable

Tripe

Contains a diverse profile of nutrients including enzymes, natural prebiotics and

phytonutrients (naturally occurring chemical compounds). Tripe also contains

vitamin B12, choline, selenium, zinc and phosphorus

Chicken meat

Chicken is easily digestible and highly palatable. It is packed full of B vitamins and

contains zinc, phosphorus, selenium and potassium.

Duck meat

Nutritious meat particularly high in mineral content such as selenium, zinc,

copper, iron, calcium and phosphorus. In its raw state, it also includes omega fatty

acids known for playing a role in heart, kidney and skin health. It is a unique

protein source which is high in protein and very palatable

Tuna

Highly palatable for most cats, also a good source of amino acids, essential amino

acids, iron, iodine, vitamin D, pyridoxine, vitamin B12 and niacin

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White fish

Known for its gentle digestion, fish is high in protein and low in fat. Also a great

source of amino acids, essential amino acids, iron, iodine, vitamin D, pyridoxine,

vitamin B12 and niacin

Liver Liver contains healthy levels of vitamin B12 which is involved in the synthesis of

myelin, along with containing many other vitamins and minerals

Heart

Heart is essentially a muscle and provides a great source of rich and palatable

protein. It contains high levels of taurine – an essential amino acid for cats

Poultry fat Essential source of digestible fatty acids and adds palatability to the food

Fish/salmon oil

Great source of omega 3 and 6 promoting a healthy skin and coat. Popular

ingredient amongst raw feeders

Protein hydrolysate

Ingredient used to coat the protein bite and high meat biscuit and is made by

enzymatic hydrolysis of chicken liver. This is a controlled reaction to break down

the liver protein to a specific size that develops the characteristic taste

(palatability) and flavour that dogs and cats love

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Fruits and Vegetables

Carrots

Good source of carbohydrate as well as containing carotenoid pigments which are

the precursors to vitamin A

Apples

Apples with the skin on are full of plant chemicals (phytonutrients) that are

thought to be protective against some types of cancer in humans. Also a great

source of vitamins A and C, dietary fibre and carbohydrates

Broccoli

Excellent source of vitamins C and K

Peas/pea fibre

Good source of carbohydrate as well as providing healthy dietary fibre to aid

digestion and passage of faeces. Pea fibre is a natural binding product and a

healthier option over many other binding ingredients such as soy, peanut or rice

Butternut squash

Great source of fibre, vitamin C, manganese, magnesium, and potassium and is an

excellent source of vitamins A and E. Tasty and easily digestible, most dogs find

this vegetable irresistible and it has a similar taste and texture to pumpkin

Tomato Packed with nutrients and vitamins, including vitamin A, C, and K, as well as

significant amounts of vitamin B6, folate and thiamine

Tomato pomace

Mixture of tomato skins, pulp, and crushed seeds. An excellent source of soluble

fibre and a source of bioflavonoids which may aid in reducing free radicals

produced by oxidation reactions in the body. When used in cat foods, it can help

lower urinary pH and also help reduce problems associated with the cat's ability to

pass hairballs

Zucchini (courgette)

Contain useful amounts of potassium, folate and vitamin A

Sweet potato

Sweet potato has a medium glycaemic index and is a natural, healthy source of

carbohydrate. It is also packed with B vitamins and magnesium and contains anti-

oxidant nutrients called carotenoids which help combat free radicals

Potato (white)

Traditionally seen as less healthy than sweet potato due to the way humans

consume i.e. fried, buttered etc. however, as a cooked element, potatoes provide

carbohydrate, vitamin C and B

Spinach Spinach has a low glycaemic index and a high iron content. It also contains fibre,

calcium, potassium and several vitamins. Spinach also contains flavonoids and

carotenoids that have anti-inflammatory and anti-cancer properties

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Beet pulp Beet pulp is used as a carrier for our premix and can help to add bulk and moisture

to the faces by being an insoluble fibre, contributing to a healthy colon

Cranberries Contain high levels of vitamin C, phytonutrients and antibacterial properties. They

are also well known for their aid in urinary tract health by preventing bacteria

from binding to the wall of the bladder – important with cats

Blackberries Contain vitamin C and vitamin K, as well as being a great source of soluble and

insoluble fibre

Dried berries

A mixture of strawberries, blueberries, raspberries, elderberries and blackcurrants

for superior vitamin, mineral & antioxidant profiles

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Botanicals, Herbs and Nutritional Goodies

Flaxseed A great source of natural omega 3 and 6 and can help maintain a healthy skin and

coat

Kelp Rich source of vitamins and makes a great natural supplement

Chicory root Provides some very important health benefits as a natural source of inulin - a

soluble fibre which serves as a prebiotic. It also contains vitamin C which is an

antioxidant

Kale High in beta carotene, vitamin K, and vitamin C, calcium, magnesium and

potassium. Kale is low in calories

Coconut oil Known for its benefits within human health and is thought to help improve skin

conditions, sensitive digestion, boost the immune system and is also thought to

have some anti-inflammatory and antifungal properties

Peppermint Known to promote digestion and soothe the stomach in times of indigestion or

inflammation. It is also known as a powerful antioxidant that contains trace

amounts of iron, fibre, vitamin A and potassium

Green tea Contains a high level of antioxidants namely in the form of catechins - excellent

free radical scavengers and mop up highly unstable free radicals very effectively

limiting damage to the cells. They are also thought to limit cancer cell growth by

blocking the cancer cell’s life cycle and inducing the death of the cell. It has also

been recognised with having anti-inflammatory properties

Yucca Said to naturally help the body remove toxins and facilitate digestion. It also

contains considerable quantities of vitamin C, beta-carotene, calcium, iron,

manganese, magnesium, niacin, phosphorous, protein and B vitamins

Rosemary Known for its antioxidant and antimicrobial properties as well as having added

benefits of helping to maintain heart and digestive health

Parsley Rich in vitamins C, B12, K and A. Also known for its antioxidant properties and

keeping the immune system strong

Dandelion root

Healthy source of many essential vitamins such as A, C, K, D and B complex. Also

contains iron, manganese and many other trace minerals. It is thought to help

with kidney function, digestion and can stimulate appetite

Hawthorn leaf

Hawthorn can help the heart and cardiovascular system over an extended period

of use

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Chickpeas

Nutrient dense providing protein, dietary fibre, folate, and certain dietary minerals

such as iron and phosphorus. Moderate amounts of thiamine, vitamin B6,

magnesium, and zinc

Pumpkin seed

Popular ingredient with raw & natural feeders. an excellent source of protein,

dietary fibre, niacin, iron, zinc, manganese, magnesium, phosphorus, riboflavin,

folate, pantothenic acid, sodium and potassium

Minerals

Premix carrying the microminerals essential for health

Dicalcium phosphate

Dicalcium phosphate is used to help ensure the balance of calcium and

phosphorus complies with the relevant European standards (FEDIAF) for complete

pet foods. It is not used to alter the texture of our foods and is purely included for

its nutritional benefits. It has many negative remarks on the internet however, it is

a vital addition to pet food and is entirely safe at the minimal levels at which it is

included in our products

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True Instinct Summary

• True Instinct is the first in the UK to offer an affordable, complete and balanced range of

freeze-dried meals with a selection of healthy snacks and treats

• Raw and raw inspired products to suit all pets and pet parents

• We pride ourselves on producing high quality, natural products in an easy-to-feed format

• The key difference between True Instinct and the other Natures Menu ranges are the added

botanicals, herbs and superior fruit, and vegetable selection for the potential health benefits

• Customers can feed their cats or dogs using various formats but remain using the trusted

True Instinct brand i.e. wet, dry, raw, treats and freeze-dried innovations

• The True Instinct range has been developed to cater for those who are unfamiliar or have

concerns about raw feeding

• The True Instinct range is designed to introduce new pet owners to the concept of healthier

pet food by presenting them a familiar way of feeding but offering a more wholesome range

than they may currently be using

• The True Instinct website is a useful tool for customers wanting to know and understand

more about the range

You have now completed the training manual for the True Instinct Advisor and we hope you have

enjoyed learning about the range. Now its time to take the quiz to become an official ‘TI Advisor’. A

certificate of achievement will be sent in the post within 4 weeks of successful completion.

Contacting True Instinct

Website: www.trueinstinct.co.uk

Freephone: 0800 0183770

Email: [email protected]

Social media: Facebook, Twitter, Instagram

Or try our Instant Chat facility on our website to speak directly with one of the True Instinct team

true instinct advisor - natures menu · true instinct advisor introduction welcome to the true...

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