true stories of marketing in microsoft dynamics crm | clickdimensions

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True Stories of Marketing with Microsoft CRM John Gravely, ClickDimensions

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Met ClickDimensions kunt u uw marketingactiviteiten direct vanuit Microsoft CRM opzetten en alle digitale marketingactiviteiten vanuit CRM beheren. Bijvoorbeeld door (marketing) e-mails vanuit uw CRM te genereren die direct gelinkt zijn aan uw klanten, contacten, marketinglijsten en bezoekers van uw website. Als alle informatie in uw CRM systeem staat, wil u vanuit dat systeem ook de volledige controle hebben over uw marketingkanalen en materiaal. John Gravely neemt geeft u diverse praktijkvoorbeelden van functionaliteiten die ClickDimensions biedt.

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Page 1: True Stories of Marketing in Microsoft Dynamics CRM | ClickDimensions

True Stories of Marketing with Microsoft CRM

John Gravely, ClickDimensions

Page 2: True Stories of Marketing in Microsoft Dynamics CRM | ClickDimensions

3 true stories of marketing with Microsoft CRM

Contest – name that Netherlands landmark

1 - Newsletter list building, growth and execution

2 – Online Webinars

3 - Marketing Idea eBook campaign

Page 3: True Stories of Marketing in Microsoft Dynamics CRM | ClickDimensions

Marketing Automation

Web Tracking

Campaign Tracking

Landing Pages

Email Marketing

Social Discovery

Nurture Marketing

Lead Scoring

Form Capture

Search/Advertising

API (with Event and eCommerce Tracking)

Surveys

Subscription Management

Page 4: True Stories of Marketing in Microsoft Dynamics CRM | ClickDimensions

Traditional Marketer’s Tools

Email Marketing

List ≠ List Campaign ≠ Campaign

Lead (Prospect) ≠ Lead

Basic lead/contact integration; constantly synching, exporting, importing

Surveys

Web Site Analytics

Social Discovery

and/or Monitoring

?

Page 5: True Stories of Marketing in Microsoft Dynamics CRM | ClickDimensions

CRM + Email + Analytics + Surveys + Social

Customer Web Site(s)

ClickDimensions on Windows Azure - ClickDimensions API All Data in One Place

- Dynamics CRM data - Email Marketing Data - Web Analytics Data - Surveys, Social

Recipient Inboxes

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Marketing Story 1: Newsletter List Building, Growth

and Execution

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Use any contact to build your list

Auto-signature

Web forms

Webinar

Trade show

Now!

Always be list building

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Asking for permission

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Block Editor

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Newsletter List Growth

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

Messages

1st day visits

3 Day Visit Total

Unique Opens

Page 13: True Stories of Marketing in Microsoft Dynamics CRM | ClickDimensions

Marketing Story 2: CRM MVP Webinar and Survey

True Stories Webinars

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Landing Page

Targeted content

Singular call to action

No extra navigation

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Metric

Landing page click through rate 10.7%

Sign-up rate (% of campaign targets) 5%

Landing page conversion rate 46%

Campaign Metrics

Direct Traffic

Email

Search Engine

Social Blogs

Visits

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Marketing Story 3: Microsoft CRM Marketing Idea

eBook Campaign

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Trackable, automated email to prospect

Internal notification email to sales team

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For Microsoft Dynamics CRM Partners and Customers