true stories of marketing in microsoft dynamics crm | clickdimensions
DESCRIPTION
Met ClickDimensions kunt u uw marketingactiviteiten direct vanuit Microsoft CRM opzetten en alle digitale marketingactiviteiten vanuit CRM beheren. Bijvoorbeeld door (marketing) e-mails vanuit uw CRM te genereren die direct gelinkt zijn aan uw klanten, contacten, marketinglijsten en bezoekers van uw website. Als alle informatie in uw CRM systeem staat, wil u vanuit dat systeem ook de volledige controle hebben over uw marketingkanalen en materiaal. John Gravely neemt geeft u diverse praktijkvoorbeelden van functionaliteiten die ClickDimensions biedt.TRANSCRIPT
True Stories of Marketing with Microsoft CRM
John Gravely, ClickDimensions
3 true stories of marketing with Microsoft CRM
Contest – name that Netherlands landmark
1 - Newsletter list building, growth and execution
2 – Online Webinars
3 - Marketing Idea eBook campaign
Marketing Automation
Web Tracking
Campaign Tracking
Landing Pages
Email Marketing
Social Discovery
Nurture Marketing
Lead Scoring
Form Capture
Search/Advertising
API (with Event and eCommerce Tracking)
Surveys
Subscription Management
Traditional Marketer’s Tools
Email Marketing
List ≠ List Campaign ≠ Campaign
Lead (Prospect) ≠ Lead
Basic lead/contact integration; constantly synching, exporting, importing
Surveys
Web Site Analytics
Social Discovery
and/or Monitoring
?
CRM + Email + Analytics + Surveys + Social
Customer Web Site(s)
ClickDimensions on Windows Azure - ClickDimensions API All Data in One Place
- Dynamics CRM data - Email Marketing Data - Web Analytics Data - Surveys, Social
Recipient Inboxes
Marketing Story 1: Newsletter List Building, Growth
and Execution
Use any contact to build your list
Auto-signature
Web forms
Webinar
Trade show
Now!
Always be list building
Asking for permission
Block Editor
Newsletter List Growth
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Messages
1st day visits
3 Day Visit Total
Unique Opens
Marketing Story 2: CRM MVP Webinar and Survey
True Stories Webinars
Landing Page
Targeted content
Singular call to action
No extra navigation
Metric
Landing page click through rate 10.7%
Sign-up rate (% of campaign targets) 5%
Landing page conversion rate 46%
Campaign Metrics
Direct Traffic
Search Engine
Social Blogs
Visits
Marketing Story 3: Microsoft CRM Marketing Idea
eBook Campaign
Trackable, automated email to prospect
Internal notification email to sales team
For Microsoft Dynamics CRM Partners and Customers