true stories of marketing with microsoft crm - clickdimensions

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True Stories of Marketing with Microsoft CRM John Gravely, ClickDimensions

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Met ClickDimensions kunt u uw marketingactiviteiten direct vanuit MicrosoftCRM opzetten en alle digitale marketingactiviteiten vanuit CRM beheren.Bijvoorbeeld door (marketing) e-mails vanuit uw CRM te genereren diedirect gelinkt zijn aan uw klanten, contacten, marketinglijsten en bezoekersvan uw website. Als alle informatie in uw CRM systeem staat, wil u vanuitdat systeem ook de volledige controle hebben over uw marketingkanalenen materiaal. John Gravely neemt geeft u diverse praktijkvoorbeelden vanfunctionaliteiten die ClickDimensions biedt.

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Page 1: True Stories of Marketing with Microsoft CRM - ClickDimensions

True Stories of Marketing with Microsoft CRM

John Gravely, ClickDimensions

Page 2: True Stories of Marketing with Microsoft CRM - ClickDimensions

3 true stories of marketing with Microsoft CRM

1 - Newsletter list building, growth and execution

2 - CRM MVP and ‘True Stories’ Webinars 3 - Marketing Idea eBook campaign

Page 3: True Stories of Marketing with Microsoft CRM - ClickDimensions

Marketing Automation

Web Tracking

Campaign Tracking

Landing Pages

Email Marketing

Social Discovery

Nurture Marketing

Lead Scoring

Form Capture

Search/Advertising

API (with Event and eCommerce Tracking)

Surveys

Subscription Management

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Traditional Marketer’s Tools

EmailMarketing

List ≠ ListCampaign ≠ Campaign Lead (Prospect) ≠ Lead

Basic lead/contact integration; constantly synching, exporting, importing

SurveysWeb Site Analytics

SocialDiscovery and/or Monitori

ng

?

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CRM + Email + Analytics + Surveys + Social

Customer Web Site(s)

ClickDimensions on Windows Azure- ClickDimensions API

All Data in One Place- Dynamics CRM data- Email Marketing Data- Web Analytics Data- Surveys, Social

Recipient Inboxes

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Marketing Story 1:Newsletter List Building, Growth and Execution

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Use any contact to build your list Auto-signature Web forms Webinar Trade show Now!

Always be list building

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Easily send marketing emails using Microsoft Outlook

OutlookCast – Emails from Sales

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Asking for permission

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Block Editor

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Inbox Preview

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Google Analytics Integration

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Marketing Story 2:CRM MVP Webinar and Survey

True Stories Webinars

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Landing Page

Targeted content

Singular call to action

No extra navigation

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Metric

Landing page click through rate 10.7%

Sign-up rate (% of campaign targets) 5%

Landing page conversion rate 46%

Campaign Metrics

Direct Traf-fic

Email

Search Engine

SocialBlogs

Visits

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Marketing Story 3:Microsoft CRM Marketing Idea eBook Campaign

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Trackable, automated email to prospect

Internal notification email to sales team

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Social Discovery on CRM Lead and Contact records

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For Microsoft Dynamics CRM Partners and Customers