truknox technologies
Post on 13-Sep-2014
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Digital Signage solution from Truknox TechnologiesTRANSCRIPT
Digital Signage- Next generation advertising
A real-time communication media for advertising, informing, entertainment.
Changing of Signs (messages) without changing it physically
Involves Electronic signage devices – LCD/Plasma/LED/kiosks
Centrally Controlled to manage content on networked screens
Dynamic in nature (Video, Animation, Graphic etc..)
Supports live data – News, weather, stocks, forex rates, etc.
Supports Interactivity – touch screens, kiosks etc.
Why Digital Signage?
Source: InfoTrends study & Point of Purchase Advertising Institute
• Most effective & Potent Information Exchange Platform
• Reach Segmented Target Audience • Enhance product experience at the Moment of
Truth• Influence customer behavior positively • Improve brand image & awareness
Applications of Digital Signage
Advertising Corporate communications
HR Training Trade communication
Established RC&M in 1990 and grown into a group of 5 companies with over 300 employees.
With Offices in North, West and South India that include the city of Delhi, Mumbai, Bangalore and Pune .
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MPA
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3 business verticals dedicated to Digital Signage segment to provide end to end solutions.
About us
Tru-i: the 360° Digital signage software solution
Tru-i suite has 3 key modules :
1. Tru-Designer - Presentation Creator.
2. Tru-Scheduler - Sending, timing & managing Presentations.
3. Tru-Player - (location based presentation Player.
Tru-i is the World’s first software designed on .net V3 ( Windows Vistas) Platform , which is also XP compatible
How digital signage works
5 simple process steps• Design Presentation for screen/s • Centrally Schedule Presentations to location/s• Distribute Content to locations via Internet • Player Download content at each location • Real-time running of Content scheduled.
Hardware needed = Computers + Display Screens
Managed centrally by a digital signage software through the internet
Sample screen shots
Sample screen shots
Sample screen shots
Sample screen shots
Our Experience in Digital Signage
Experience of over a decade in out of home media-Digital Signage in the current vocabulary.Initiated with Retro Projection System Units at the retail stores /outdoor.With 4 years of extensive research, developed the world first most comprehensive and versatile
software which is prepared on .net v3 platform (Vista) for Digital signage - the ‘Tru-i Suite’
Signage Projects Executed: 1996
Signage projects executed:2008-LED at Hyderabad airport
Some of Our Esteem Clients.
We add value to all programs, looking forward to hearing from your esteemed organization.
THANK YOU !