truly beautiful - your avon · trulybeautiful rich pigments? true effortless application? ... and...

truly BEAUTIFUL

rich pigments?T R U E

effortless application?T R U E

long-lasting results?T R U E

100% guaranteed?T R U E

AVON TRUE COLOR means the color you buy

is the color you apply. Now all of your Customers’

favorite lipsticks, glosses, eyeshadows and nail enamels

have Avon’s acclaimed TRUE COLOR TECHNOLOGY,

designed to give you the natural flawless look you

want...nothing less. Rich pigments are blended into

our high-quality formulas for guaranteed color that

stays true all day.

The Avon True collection features the same high-performing products your Customers know

and love. We’ve taken our celebrated True Color Technology, which blends rich pigments for

color that stays true, and made it available in all of their favorite face, eye, lip and nail products.

FACE EYE MAKEUP LIP COLOR NAIL COLOR

EASY, FUSS-FREE, FAIL-FREE MAKEUP

THAT PERFORMS LIKE IT SHOULD…

THAT’S THE AVON TRUE PROMISE.


Ideal Flawless Invisible Coverage Liquid Foundation

Weightless, natural matte finish.

Perfect for touch-ups.

Silky creamy texture with a light

powder finish. (Select shades

do not contain SPF.)

Undetectable, buildable to full coverage

foundation. (Select shades

do not contain SPF.)Flawless Liquid Foundation

Ideal Flawless Invisible Coverage Cream-to-Powder Foundation

Flawless Cream-to- Powder Foundation

Ideal Flawless Pressed Powder

Flawless Mattifying Pressed Powder

NOWWAS

NOWWAS

NOWWAS


Improves skin tone instantly and over time.

Free of talc, fragrance and oil.

Creamy and lightweight, seamless buildable

coverage.

Smooth Minerals Powder Foundation

Smooth Minerals Powder Foundation

Ideal Flawless Cream Concealer

Flawless Crème Concealer

Blends flawlessly with skin for an enhanced appearance.

Helps makeup last longer.

Ideal Flawless Loose Powder

Flawless Loose Powder

NOWWAS

NOWWAS

NOWWAS


Multicolor pearls blend for natural-looking

radiance for all skin tones.

Avon Glow Bronzing Pearls

Bronzing Pearls

Oil-free. Medium-to-full buildable, even coverage.

Buildable bronze that blends easily.

Ideal Flawless Concealer Stick

Flawless Concealer Stick

Avon Glow Bronzing Powder

Bronzing Powder

NOWWAS

NOWWAS

NOWWAS


Buildable, silky powder.

100% naturally derived mineral powder.

Multipurpose color for lips and cheeks. Lightweight

and easily blendable.

Luminous Blush

Smooth Minerals Blush

Smooth Minerals Blush

Be Blushed Cheek Color

Be Blushed Blush Stick

A WHOLE

NEW LOOK!

Ideal Luminous Blush

NOWWAS

NOWWAS

NOWWAS


Instantly sets makeup without drying out skin.

Makeup Setting Spray Makeup

Setting Spray

NOWWAS


Oil- and vitamin-enriched formula for healthier-

looking and -feeling lashes.

Volumizes, lifts and curls lashes for a

wide-awake look all day.

SuperExtend Nourishing Mascara

Wide Awake Mascara

SuperShock Max Mascara

Oversized, clump-free volume.

(Also available in waterproof.)

SuperShock Volumizing Mascara

NEW PRODUCT! LENGTH AND CARE

NEW PRODUCT! VOLUME AND CURL

NOWWAS


SuperExtend Extreme Mascara

SuperExtend Winged Out Mascara

Stretches lashes to extreme lengths.

Draws out lashes for a multidimensional

winged-out look.

SuperExtend Lengthening Mascara

SuperExtend Winged Out Mascara

True Color Eyeshadow Single

Rich, true color in one stroke. Lasts all day

without creasing. Eyeshadow Single

NOWWAS

NOWWAS

NOWWAS


True Color Eyeshadow Duo

True Color Eyeshadow Quad

Rich, true color from a duo of expertly paired

shades. Lasts all day without creasing.

4 expertly paired shades, numbered for

easy application. All-day crease-proof wear.

Eyeshadow Duo

Eyeshadow Quad

True Color Matte Eyeshadow Quad

4 expertly paired matte shades, numbered

for easy application. All-day crease-proof wear.

Matte Eyeshadow Quad

NOWWAS

NOWWAS

NOWWAS


Glimmersticks Eye Liner

Smooth and easily blendable

bold creamy color. (Also available in waterproof.) Glimmersticks

Eye Liner

True Color 8-in-1 Eyeshadow Palette

Vivid, saturated color. Can be used wet or dry.

8-in-1 Eyeshadow Palette

NEW FORMULA!

NEW SHADES!

NOWWAS

NOWWAS

NOWWAS

Glimmersticks Diamonds Eye Liner

Smooth and easily blendable

bold shimmery color.Glimmersticks Diamonds Eye Liner


Always on Point Eye Liner

Kohl Eye Liner

Built-in sharpener gives a fresh and precise

point every time.

For use on inner and outer lash line. Built-in smudger for an easy

smoky eye.

Always on Point Eye Liner

Kohl Eye Liner

NOWWAS

NOWWAS

NOWWAS

SuperShock Gel Eye Liner Pencil

Intense gel color in an easy-to-use pencil. SuperShock

Gel Eye Liner Pencil


SuperExtend Precise Liquid Pen

Moisture Effective Eye Makeup Remover Lotion

Ultra-fine tip. Get full color in just one stroke.

Gently removes eye makeup while conditioning and

moisturizing lashes.

SuperExtend Precise Liquid Pen

Moisturizing Eye Makeup Remover Lotion

Perfect Brow Gel

Fibers blend easily with brows for

fuller-looking brows. Fiber Full Eyebrow Gel

NOWWAS

NOWWAS

NOWWAS


Glimmersticks Brow Definer

Perfect Eyebrow Kit

Waterproof, color-dense, retractable brow pencil.

Fills in brows, and forms and sets brow shape. Perfect

Eyebrow Styling Duo

Glimmersticks Brow Definer

NEW SHADES!

NOWWAS

NOWWAS


Improves lip health instantly and over time

with natural oils.

100% matte color with a smooth velvety feel.

Nourishing Lipstick

Perfectly Matte Lipstick

Sheer color with 4X the moisture.

Lip Balm

NEW PRODUCT! SHEER COLOR AND CARE

NEW PRODUCT! COLOR AND CARE

NEW PRODUCT! 100% MATTE


Ultra Color Lipstick

Ultra Color Indulgence Lipstick

Classic, full-coverage lipstick with

true-color payoff.

Wax-free, weightless gel formula.

Lipstick

Ultra Hydrating Lipstick

Ultra Color Bold Lipstick

50% more color impact (versus Avon True Color

Lipstick).

Bold Lipstick

NOWWAS

NOWWAS

NOWWAS


Glazewear Lip Gloss

Ultra Color Glossy Tube

Ultra Color Lip Crayon

Instant shine with a moisturized, comfortable feel.

Sheer dewy finish. Enriched with shea butter.

Coverage of a lipstick with the ease of a pencil.

Glazewear Lip Gloss

Glossy Tube

Lip Crayon

NOWWAS

NOWWAS

NOWWAS


Glimmersticks Lip Liner

Prevents lipstick from feathering.

Glimmersticks Lip Liner

NOWWAS


Nailwear Pro+ Nail Enamel

12 days of lasting color. Resists dings,

bangs and chips.

Quickly absorbed formula hydrates and conditions

nails and cuticles. Cuticle Conditioner

Pro+ Nail Enamel

NEW SHADES!

Polish with built-in primer protects and perfects nails.

BB Multi-Benefit Nail Enamel

NOWWAS

NEW PRODUCT!

NEW PRODUCT!


Nail Experts Ridge-Filling Base Coat

Nail Experts Color Shield Top Coat

Waterproof top coat protects and prolongs

manicure.

Smoothes ridges and prolongs manicure.

Top Coat

Base Coat

NOWWAS

NOWWAS

OL 4931

truly beautiful - your avon · trulybeautiful rich pigments? true effortless application? ... and...

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