trust agents for publishers
TRANSCRIPT
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Becoming an Agent of TrustPublisher and Retailer Strategies and the Book as Platform
chris brogan // @chrisbrogan [email protected] // 617.759.3639#bea #trustagents
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trust agentsa definition
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trust agentschris brogan and julien smith
http://tinyurl.com/trust-agents
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wiifmlandscape // framework // 6 secrets of trust agents
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the landscapewhat are all these social media things?
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blogs
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video
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listening
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listening
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listeninggoogle “grow bigger ears” for the guide
http://search.twitter.comhttp://blogsearch.google.comhttp://www.technorati.comhttp://www.alltop.comhttp://www.upcoming.org
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apps
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apps
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platform thinkingbeyond shiny and new: how to USE these
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platform thinking
awareness
prospecting
sale
community
nextprojects
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platform thinking
awareness
prospecting
sale
community
nextprojects
video
blog
photos
listening
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platform thinking
awareness
prospecting
sale
community
nextprojects
touch value-add
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platform thinking
awareness
prospecting
sale
community
nextprojects
touchinvite tocomm.
velvetrope
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platform thinking
awareness
prospecting
sale
community
nextprojects
touch
collab
self-organize
listening
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platform thinking
awareness
prospecting
sale
community
nextprojects
touch
listening
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platform thinking
awareness
prospecting
sale
community
nextprojects
video
blog
photostouch value-
add
touchinvite tocomm.
touch
collab
self-organize
touch
listeninglistening
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6 secrets of trust agentsshhhhh
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make your own gamedon’t play by other people’s rules
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be one of usoutsiders can’t buy influence
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HTTP://WWW.FLICKR.COM/PHOTOS/DANNYSULLIVAN/302286271/
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the archimedes principleleverage is everything
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the archimedes principlethe web is the ultimate leverage engine
HTTP://WWW.FLICKR.COM/PHOTOS/MATTHEWJETTHALL/1484609462/
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agent zeroyour network is all powerful
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agent zerodunbar’s number on end
HTTP://WWW.FLICKR.COM/PHOTOS/BLYZZ/2616797794/
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best advice on agent zerobe helpful. be humble. share.
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human artistthe importance of the “social”
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don’t be that guy
HTTP://WWW.FLICKR.COM/PHOTOS/FACEME/2840584654/
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share. equip. empower
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build armiesmore is better than one
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from factory to cafecafe-shaped conversations
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mass customizationreplication instead of scale
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mass customizationreplication instead of scale
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in sum
align tools to a cohesive frameworkmake your own gamebe one of uslearn archimedes principlebe agent zerobe a human artistbuild armies
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thankschris brogan...email: [email protected]: @chrisbroganblog: www.chrisbrogan.com