trust and reputation in the peer-to-peer economy
DESCRIPTION
The emergence of the collaborative economy and peer-to-peer marketplaces bring on many new challenges for businesses that neeed to build trust between their users on the Web. This presentation gives an introduction to the main challenges and an overview of tools that help platforms build and federate trust and reputation online .TRANSCRIPT
Trust & Reputation in the P2P Economy
Francesca Pick @francesca_spOuiShare Germany & Global
Connector / Kokonsum.org
Commercial
(B2C)
Peer-to-Peer (C2C)
This is where trust is a challenge
…share highly valuable assets
When private individuals…
Can I trust you?
Building trust online
5-star ratings
Verified website
s
Identity verifi-cations
E-Commerce
Building trust online
5-star ratings
Identity verifi-cations
Building trust online
Verified website
s
Building trust online
New trust mechanisms for the p2p economy
Specialty insuranc
e
Real person identity verifi-cation
Social Media
P2P Marketplaces
Specialty insuranc
e
New trust mechanisms for the p2p economy
Social Media
Social Media connect buttons build social context
Real person identity verifi-cation
Airbnb verified ID
2007 2008 2009 2010 2011 2012 2013
DR . AM . DREAMSD . . AM .
10M
3M
Passenger transported
Who is working on solutions ?
Many no longer exist
Portable Trust Badge
Is Trust universal accross different types of sharing platforms?
Can I trust the „trust platform“ that is collecting all my data?
How will this data be used?
Do these trust aggregation platforms foster control, rather than trust?
Challenges
Trust in p2p
marketplaces
Online Identity
Data Security
Privacy
the Web
The new reputation economy
“Reputation capital could create a massive positive disruption in who has power, trust and influence.”
Rachel Botsman, TED Global
