trust the brands introduction

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Counterfeiting is a huge problem. As are retailers that do not provide the service you should expect both as a consumers and as a manufacturer of the brand. As a brand owner you do everything in your power to carefully build your brand equity. You make a great product, with an even better design and you strategically market your brand. You also try to monitor and control your distribution, which has become quite challenging since almost everybody can start a (web) shop from anywhere. That’s where Trust the Brands comes in! Learn more at www.trustthebrands.com or contact us at [email protected]

TRANSCRIPT

Page 1: Trust the Brands introduction
Page 2: Trust the Brands introduction

Your brand has great value

Your company makes huge investments in your brand.

Product development, advertisement, websites,

distribution, customer service, legal affairs and so on.

You do everything in your power to get top-of-mind

awareness and create those brand lovers.

Page 3: Trust the Brands introduction

Your customers journey

So now a consumer wants to buy your product... Where

does he go?

Nowadays over 90% of the consumers start their voyage

online. If you’re lucky they visit your brand’s website

where you have an easy-to-use and up-to-date Authorized

Reseller locator to guide the customer to a preferred

retailer, online and offline.

Page 4: Trust the Brands introduction

The online jungle...

But even then, the temptation of searching online for

cheaper alternatives is always there.

The consumer enters a continuously growing ‘jungle’ of

webshops and other online offers.

You’ve just lost control over the consumers journey!

Hopefully he finds your product at a decent retailer and

at a price that fit’s your strategy...

Unfortunately there is a big chance the consumer buys it

at the wrong store and starts complaining about your

brand for no service, lack of warranty, or even worse: for

selling a fake product.

Page 5: Trust the Brands introduction

Your challenge

The question is:

How do you guide the consumer to the right retailers,

online or offline, if 90% of the consumers start their

journey in that online jungle?

Page 6: Trust the Brands introduction

Endorse your resellers

Trust the Brands has developed a platform that helps you

guide your customers to the offline and online retailers

you want to be associated with. Endorse your Authorized

Retailers and give your customer the experience they

expect from your brand. Trust the Brands connects the

dots between your brand, your customers ànd your

resellers!

Page 7: Trust the Brands introduction

We connect the dots!

Your

Brand

Your Authorised Resellers

Your Customer

Page 8: Trust the Brands introduction

Authorized Reseller certificates

Our online service enables you

to endorse your resellers with

fraud proof “Authorized

reseller” Certificates.

Your authorized resellers show

these certificates on their

webshop or in their stores. And -

thanks to our innovative solution

- consumers can easily check

the authenticity of the

certificate.

Page 9: Trust the Brands introduction

Manage your Resellers

Grant and revoke authorization with just one click!

Page 10: Trust the Brands introduction

Your Authorized Reseller Locator

• Online and offline reseller locator

• Customizable look and feel

• Reseller-info is maintained by resellers

• Easy to implement

• Can be used in combination

with existing locators

Page 11: Trust the Brands introduction

Global Brand Search Engine

We are building the world largest Brand Search Engine.

Make sure your brands’ resellers are present and findable.

Page 12: Trust the Brands introduction

What you have to do?

Not a lot!

• The system is designed in a way that neither you, your

distributors / representatives or resellers have to put

much work in it!

• The brand decides who is allowed to invite resellers or

grant and revoke authorization.

• After invitation, information about the reseller is added

by the reseller. And certificates are easily placed by the

reseller.

• Our software does most of the work.

It is even easier than it sounds!

Page 13: Trust the Brands introduction

More information?

As Trust the Brands has an innovative solution, we imagine you have some thoughtful questions about our service and how it exactly works.

We would like to give you the most appropriate answer for the situation of your brand. That is why our team is always ready to make an appointment and explain you much more about our service.

You can contact us at:

T: +31 10 30 70 134

E: [email protected]

www.trustthebrands.com