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Driving your success… © 2010 - 7 layers / Oct 10 / keululr / 1 Trusted and certified M2M transmission 7 layers Group ETSI M2M Workshop October 20th 2010 Ulrich Keuling

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Driving your success…

© 2010 - 7 layers / Oct 10 / keululr / 1

Trusted and certified M2M transmission

7 layers Group

ETSI M2M Workshop October 20th 2010

Ulrich Keuling

7 layers in brief

World-wide group of test and service centers

For

� Industries that make use of

wireless technologies in their

products, applications and services

Locations

� Irvine, USA

Ratingen, Germany

© 2010 - 7 layers / Oct 10 / keululr / 2

products, applications and services

Providing

� Global type approval handling services

� Certification and qualification services

� Test services

� Antenna design and testing

� Highly automated

test laboratory management

for R&D and certification purposes

� Test solutions for Bluetooth®, USIM…

� Ratingen, Germany

� Tel-Aviv, Israel

� Beijing, P.R.China

� Shanghai, P.R.China

� Dongguan, P.R.China

� Taipei, Taiwan

� Seoul, Korea

� Yokohama, Japan

Clients of 7 layers

End-product manufacturers integrating wireless technologiesM2M sectors such as Telemetry, Security, Vending, Smart Metering, Automotive, Health etc.

Manufacturers of chip-sets, protocol stacks, reference designs and modules

© 2010 - 7 layers / Oct 10 / keululr / 3

Network operators, retailers, service providers

M2M sectors such as Telemetry, Security, Vending, Smart Metering, Automotive, Health etc.

7 layers Global Market Access Services

Whatever your target markets – we help you overcome all market access obstacles!

Experience with

� Market access services in Europe, Asia, Americaexperience with more than 150 countries worldwide

� All Radio, EMC, SAR, Safety testing

� All important wireless technologies like

GSM, UMTS, Bluetooth, WiMAX, A-GPS,

© 2010 - 7 layers / Oct 10 / keululr / 4

GSM, UMTS, Bluetooth, WiMAX, A-GPS,

GPS, NFC, W-LAN, RFID, WiFi, etc.

Offering

� Global type approval handling services

� Certification and qualification services

� Conformance testing

� Interoperability and field testing

� Antenna performance testing (OTA)

Where

Global network of 7 layers accredited laboratories

complemented by network of partner laboratories

Today’s single processing M2M applications…

© 2010 - 7 layers / Oct 10 / keululr / 5

Automotive integration in future

End to End Certification of � Services� Applications� and Mobile Network

ExampleAutomotive - today� Hands free � Navigation� Static local information� Entertainment� Limited Emergency Service� Tracking, etc

Internet, Bluetooth, 3G, LTE

Traffic info andweb cams

(Location based) Web Information

Road Billing

Fleet Management

Intelligent Car Routing and Navigation

…will be integrated into M2M web based InCar applications

© 2010 - 7 layers / Oct 10 / keululr / 6

Machine - to - Machine process certification will become mandatory

Inter CarCommunication

Mobile TV

GPS Street Parking

Parking Slots Reservation Device and

Vehicle Tracing

Design of service and

architecture

Product

Mobile Network Operator

Service

Application service provider

Service Provider Enabler

Customer(B2B / Consumer)

Customer

ServiceCharger

Qualification and trusted services over the M2M value chain

© 2010 - 7 layers / Oct 10 / keululr / 7

Mobile Virtual Network Operator

Mobile Network

System Integrator

� Qualification program� Interoperability management � End-to-end quality management and trusted services

Quality of Service requirements

of M2M applications vary substantially

� For example, temperature and pressure alarm services have a high demand on time delay, priority and reliability…

M2M Quality of Service requirements

© 2010 - 7 layers / Oct 10 / keululr / 8

high demand on time delay, priority and reliability…

� Electronic metering services are insensitive to time delay and can be assigned a lower priority to offset network congestion

� Operators need to explore ways to distinguish M2M and other services

� Operators must determine and cluster the QoS priority of M2M services

How can operators optimize profit form M2M services?

CustomerPotential50 mrd - MNO M2M

Business

Speech

M2M Network Classes of services

© 2010 - 7 layers / Oct 10 / keululr / 9

Performance

+ MNO M2M Business

Speech

Low QoS M2M High QoS M2M

TOP QoS

Health care

Security

Automotive &

toll

Payment

Application Cluster

M2M markets and applications segmentation (examples)

M2M

Top Level QoS

© 2010 - 7 layers / Oct 10 / keululr / 10

Facility Mgt

Manufacturing

Transport

Security

Utilities

Tracking &

Tracing

Home

Metering

IndustrialM2M

Basic Level QoS

M2M

Medium Level QoS

Requirements

� safetysecurity

Definition of M2M QoS level and applications cluster

M2M

Top Level QoS

Application Cluster

People

Tracing

Tele-monitoring

© 2010 - 7 layers / Oct 10 / keululr / 11

Home

Production

Chain

Measurement

� security� manipulation� delay time� data rate� interferences� etc..

M2M

Basic Level QoS

M2M

Medium Level QoS

Toll

Payment

Managed QoS over the whole value chain

will be the way into a profitable M2M business

Design ofServices

Application

Service

Mobile

Network

Customer

B2B

How can we optimize the profit of M2M services?

QoSToplevel

© 2010 - 7 layers / Oct 10 / keululr / 12

� 7 layers conformance testing of basic protocols

� 7 layers interoperability management of applications

� 7 layers End2End QoS certification and management for MNO

Services &

Architecture

Service

Provider

Network

Operator

B2B

Consumer QoSMed.level

QoSBasiclevel

The 7 layers InterLab architecture …

…manages Mobile Network end-to-end Quality of Service

RequirementsManagementMNO/ 7 layers

Verification &Validation

MNO / 7 layers

Test Specification7 layers

© 2010 - 7 layers / Oct 10 / keululr / 13

Requirements & QualityPolicies7 layers

+

Product /Service7 layers

TestSolution

MNO/ 7 layers

Test plan

7 layers

Verification

MNO/ 7 layers

+

Mobile NetworkOperator

M2M Application

Customer

Managed & Certified M2M QoS for Mobile Network Operators

M2M

Top Level QoS

© 2010 - 7 layers / Oct 10 / keululr / 14

7 layers Services in Operation (7x24)

M2M

Basic Level QoS

M2M

Medium Level QoS

QoSToplevel

QoSMed.level

QoSBasiclevel

Requirements & QualityPolicies7 layers

+

RequirementsManagementMNO/ 7 layers

Verification &Validation

MNO / 7 layers

Test Specification7 layers

Product /Service7 layers

TestSolution

MNO/ 7 layers

Test plan

7 layers

Verification

MNO/ 7 layers

+

Helps mobile Network operator to…

� manage Mobile Network Quality of Services

� make Quality of Service billable

Trusted and certified M2M communication

© 2010 - 7 layers / Oct 10 / keululr / 15

� reduce churn

…earn money with Quality of Services

Your contact for further information

Ulrich Keuling

7 layers

40880 Ratingen

Germany

Thank you!

© 2010 - 7 layers / Oct 10 / keululr / 16

Germany

[email protected]

+4916097077716