truth’s 6-week online course in customer loyalty · interviews with thought-leaders, global best...

Truth’s 6-week online course in customer loyalty

A detai led course brochure

BroughttoyoubyTruthCustomerAcademy.Registernowtobookyourspotonournextcourse:Email:[email protected]:www.truthcustomeracademy.co.nz

©2018TruthCustomerAcademy.AllRightsReserved

2019 COURSE DATES:

7 MARCH 2019

2 MAY 2019 4 JULY 2019

30% OFF! EARLY BIRD

To get ear ly bird

pr ice, register by:

25 February 2019 22 March 2019 24 June 2019

PRICE:

$1615 Ex. GST

6-week intensive online course on al l things loyalty Truth’s 6-week online course provides the opportunity for individuals to learn about all things customer loyalty from Truth, a boutique consultancy specialising in customer centricity, CRM and loyalty programme development.

Learn from industry thought leaders We will share invaluable, comprehensive resources and case studies with you in the form of interviews with thought-leaders, global best practice principles, whitepapers, videos and articles. Case studies on international loyalty programmes will expand your knowledge of the ever-expanding loyalty landscape.

Candidates will be tested on their module knowledge and understanding through weekly assignments. Once the course is successfully completed, an official Truth Customer Academy certificate is awarded.

Through six content-rich modules, Truth will equip you with an in-depth understanding of the loyalty industry and the building blocks to create a compelling loyalty programme proposition for your business. The loyalty course is aimed at individuals working in the areas of CRM, customer experience and loyalty, as well as advertising agency strategists or account managers, marketing teams, loyalty service providers and students studying marketing or business. Our mission is to provide you with all you need to know about loyalty programme development.

COURSE PROSPECTUS | 1


CUSTOMER LOYALTY COURSE 6-WEEK INTENSIVE ONLINE COURSE ON ALL THINGS LOYALTY

Introduct ion to loya lty

We kick off by delving into the evolution of loyalty, understanding where loyalty is today and demystify commonly confused customer loyalty terminologies. We also discuss the importance of customer data insight and how it is applied using the “Iceberg Effect”.

G lobal loya lty & CRM trends

Based on our experience and research in the loyalty & CRM industry, Truth has collated a view of the latest loyalty & CRM trends from around the globe. Our collection includes our top 10 trends which cover an array of brands, strategies and technologies showcasing compelling innovations in loyalty and

CRM. Customer loyalty s trategy and design considerations

When it comes to designing a compelling loyalty programme, no one size fits all. One has to consider all the options that best meet the needs of your customers, as well as, your strategic business objectives.

We share our 7-step process to designing a loyalty programme and unpack key success criteria when evaluating your loyalty strategy by providing, in detail, the pros & cons and dos & don’ts of different programme options. The importance of data & how to use it ef fect ive ly

Quality data analysis results in a better understanding of your customers and a better structure of your customer data, so that your business can extract actionable insights and benefit from more effective engagement with customers. We help you understand the role of customer centric retailing & how to

best make use of your current customer data by understanding key segmentation models and how to apply them.

Commerc ial considerat ions for customer loyalty A loyalty programme business case ensures that the programme is financially viable for the business in

the long-term. We share our expertise on some of the key assumptions and inputs required to create a loyalty business case. Creat ing a customer- led engagement p lan to doveta i l with your market ing strategy We have created a simple model to help you transition from a product-led to a customer-led

communication CRM approach. This will enable you to develop & deliver a full customer engagement plan to build customer relationships & support the loyalty programme on an on-going basis.



CUSTOMER LOYALTY COURSE LEARN FROM THE BEST IN THE FIELD OF LOYALTY

Truth’s Customer Academy is where we share our expertise and learnings in the fields of loyalty & CRM through various channels, such as the Truth Whitepaper series, internship & mentorship programmes, online courses, professional speaking events, client focused workshops & business networking sessions.

We incorporate compelling global loyalty case studies to bring to life strategies and theories to help the industry simplify the relatively complex world of loyalty and CRM.

Your faci l i tators & support team

Our experience We have proudly delivered loyalty programmes and customer centricity strategies for many of South Africa’s best-known brands, including Pick n Pay, Edcon, Foschini, Mr Price, Virgin Active, Nedbank, Avios, Absa, Massbuild, Sorbet and many more. Our international footprint for consultancy services & conference speaking span USA, Hong Kong, New Zealand, Europe, Indonesia and Kenya. Truth Customer Academy enrollments have included candidates spanning successful retail, financial services and banking organisations in South Africa. In 2018, we proudly launched Truth Customer Academy in New Zealand. For more information: Email: [email protected] | Tel:+6444991022|Mobile:02102866547Web:www.truthcustomeracademy.co.nz

Amanda Cromhout Truth Founder & CEO Course Tutor

Ros Netto Loyalty & CRM Consultant

Course Tutor



Debra Armstrong Loyalty & CRM Consultant Course Coordinator

truth’s 6-week online course in customer loyalty · interviews with thought-leaders, global best...

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