CONNECTING

AUDIENCES

EVERYWHERE

PROGRAMMATIC ADVERTISING LEADERS

WWW.RADIUMONE.COM

10B I L L I O N

S O C I A L S H A R I N G

S I G N A L S

900M I L L I O N

U N I Q U E U S E R S

800T H O U S A N D

B I D D I N G D E C I S I O N S P E R S E C O N D

400+E M P L O Y E E S

27C O U N T R I E S

1C O N N E C T E D

P L A T F O R M

DARK SOCIALD O Y O U R E A L L Y U N D E R S T A N D Y O U R D I G I T A L A U D I E N C E S ?

A SOCIAL NETWORK TWICE

THE SIZE OF FACEBOOK

WHITE PAPER

http://radiumone.com/proof/

SOCIAL

SHARING

SURVEY

87% of the Dutch population share content online (more than most other countries) , with the 55+ also showing

great appetite for it (4 in 5)

94% sharers use any dark social

platform; nearly a third of online sharing is ONLY via DARK SOCIAL

87% 94%

Email is more important than social networks (77% vs 69%)

Sharing is constant (5 times a day on average) across all occasions - Evenings and afternoons are peak times. Unlike other countries, late night sharing plays less of a role in the Netherlands.

Images and photos are most often shared followed by text extracts or quotes.

77% 69%

13

14

CRM

www.

APP

P R O B L E M

O P P O R T U N I T Y

CRM

www.APP

E V E R Y L I T T L E H E L P S

Po.st Share Po.st URL Web Site Data

Real Time Audience Segments

1 . W H Y E V E R Y S H A R E C O U N T S F O R T E S C O

O U R P A T E N T E D A L G O R I T H M S H A R E G R A P H ™ W I L L T U R B O P O W E R Y O U R A D R E S U L T S

Recency, Frequency, Content, Return path

SHAREGRAPH™

2 . A U D I E N C E S C A L E W I T H S H A R E G R A P H ™ A M P L I F I C A T I O N

3 . R E S U L T S

500k engaged Users (3 months)

20% below CPA goal

22% click to conversion rate, outperforming PPC!

3 . R E S U L T S

PO.ST URL links, across artist social channels.

PO.ST Share on artist sites ECRM data capture

1 . I N T E L L I G E N C E – H O W W E C O L L E C T A U D I E N C E ?

Tier 1 – Superfans = 15+ unique interactions in the last 60 days

Tier 2 – Engaged Fans = 10 -14 unique interactions with the artist

Tier 3 - Interested Users = 5 – 9 unique interactions with the artist

Tier 4 – Casual Conversationalists = 0 – 4 interactions with the artist

Casual Conversationalists

Interested Users

Engaged Fans

Super Fan

2 . I N S I G H T : I D E N T I F Y I N G A R T I S T F A N S

Single customer view across each label and artist live with R1 Po.st Tools

130 Million Music Fans analyzed

Artist Data seamlessly linked to Media delivery

Consistently out perform client engagement benchmarks:

Mobile Media: +16%Online Display: +103%

Video: +31%

Key Programmatic and Audience partner for UMG

3 . R E S U L T S