tso volunteers_2014
TRANSCRIPT
The Company, the Employees and the Society – Effective Partnership Model
Transaero Airlines
Transaero Airlines today
Russia’s second-largest passenger carrier
Largest long-haul aircraft fleet operator in Russia, the CIS and Eastern Europe
Modern aircraft fleet: Boeing 747, Boeing 777, Boeing 767, Boeing 737, Тu-214
A wide route network that covers more than 200 routes worldwide
More than 11,000 employees
Highest rating for corporate social responsibility AAA(s), awarded by the Reputation rating agency
Social Programs
Back to the Future program dedicated to healthcare assistance for seriously ill children
Quality-of-Life Improvement and Adaptation Program for Disabled People
Accessible Air Transportation
“The Journey to Transaero Country” Corporate volunteering program
Корпоративное волонтерство
«Трансаэро»
1. Вовлечение сотрудников компании в
благотворительные и социальные
программы, реализуемые компанией –
укрепление репутации компании
2. Профессиональное развитие кадров,
выявление лидерских качеств
3. Укрепление корпоративной культуры и
ценностей, повышение лояльности и
морального духа; развитие творческой
инициативы сотрудников формирование
самообучающей среды
4. Формирование эффективных внутренних
коммуникаций
Transaero Corporate Volunteering
Involving the employees in the charity and social programs carried out by the company
Developing professional skills; identifying leadership skills; developing creativity
Strengthening corporate culture; increasing loyalty and adherence to moral values; creating a self-learning environment
Creating effective internal communications
More than 1,000 employees are involved in
the program
Volunteering unites employees from Moscow, Saint-
Petersburg, and across the whole Russia
All corporate volunteers are welcome to the Volunteers Club of
Transaero
Transaero Corporate Volunteering major activities
Disabled children rehabilitation programs
Orphan children social adaptation
Pro-bono
Corporate blood donor drives
Private donations
Brief History of Aviation series
This is the world’s first series about the aviation, authored by the patients of the pediatric cancer centers of Moscow and Saint Petersburg
“Brief History of Aviation” was created within the “Back to the Future” program by “Yes” Studio, located in Saint-Petersburg. “Back to the Future” is aimed to help seriously ill children
The presentation of the first season of “Brief History of Aviation” gathered over 300 guests: wards of the charitable funds, graduates of orphanages and boarding schools, Transaero Volunteering Program participants, and, of course, the young animators, the authors of the series
Flight of Hope
Transaero Airlines has launched the unique for the Russian aviation sector charitable project Flight of Hope. The project pursues its goal to raise donations to assist sick children and promote a culture of philanthropy in society
Passengers on Flights of Hope are able to lend a helping hand to children suffering from life-threatening heart, brain and spine diseases by making donations for children supervised by the Life Line Charity Fund
There are always corporate volunteers in the crews of Flights of Hope
Soulful partnership
Since 2011, Transaero is the regular partner of the New Year Fair Dushevny Bazar (Soulful Bazaar), where the company’s employees:
Organize fund-raising events
Conduct informational campaigns
Work for non-profit organizations
Tasty Auction
Transaero airlines and “Children's Heart” foundation organized the fundraiser for seriously ill children treatment – the “High Flyer Kitchen” auction
The auction lots were the original cakes, created by the company’s top management with the help of Moscow’s leading confectioners
Up in the Sky
Transaero regularly organizes the career guidance events for children from orphanages
Together with the airline and airport staff, the children are immersed in the fascinating journey to the world of aviation. They take part in the excursions in the airport and on board of the aircraft, socialize with pilots, flight attendants and technicians
Life is Not a Token-coin
Twice a year, Transaero employees take part in the charity event called “Life is Not a Token-coin”
Special boxes for collecting coins are installed in company’s offices, and the collected money is then transferred to the “Life Line” Fund
Blood Donation
One important component of Transaero charity program is the organization of blood donation events under the “Donate Blood and Save a Life” motto
Corporate Blood Donation days are held regularly and there are always 100 and above employees willing to donate
Opportunity to help those who needs it the most (the act of helping) – 22%
Opportunity to contribute to charity culture development in the society – 20%
Emotional commitment from the beneficiaries – 19%
Opportunity to see the result of the volunteering efforts and the sense of teamwork and unity – 12%
Opportunity to realize own creative/leadership/other capabilities (e.g., the process is more important than the result or the public assessment) – 10%
Opportunity to have fun – 8%
Opportunity to chat with the colleagues in the informal environment – 3%
Opportunity to demonstrate own creative/leadership skills– 2%
Corporate volunteers' motivation
Formula for success
Relevance to the company’s priorities
Considerations of the employees’ interests and competencies
Focus on the needs of the society
Training programs for volunteers
Personnel involvement in all stages
Senior management participation
Information campaign
Transaero’s corporate volunteering principles
The participation in all activities is voluntary
Organizing of interesting and engaging events for volunteers
Using and developing volunteers’ various skills
Employees’ relatives and friends are welcome to participate in company’s social activities
Training and professional development for volunteers
Various channels to communicate with volunteers
Intranet
Email campaigns
Posters
Videos
Groups in the social media
Column in the corporate magazine
Forum
Annual reports
Recognizing volunteers' contribution
Popularization of the program
Senior management participation
Contests for volunteers
Corporate communication channels
Blog for volunteers
Volunteers Club
Key prospects of the volunteer movement development
Multistage system of training for initiating, implementing and coordinating projects
Developing skills of the initiative volunteers
Increasing the number of charitable projects
Mentoring system and leadership development
Developing the volunteer movement in the regions of Russia; providing the regional leaders with the opportunity to conduct the local projects (with the consideration of Transaero social policy)
Volunteer Projects Competition
Enhancing the quality of the volunteer movement in Transaero
Identification and analysis of the initiatives, aimed to support and develop the social programs
Initiating new projects, which correspond to the priorities of Transaero social policy
Supporting initiatives, which promote the priorities of Transaero social policy
Developing leadership skills and providing opportunities for creative and social self-fulfillment for the employees
