tsunami education and outreach
DESCRIPTION
Tsunami Education and Outreach. Rocky Lopes Integrated Systems Solutions, Inc. On behalf of National Tsunami Hazard Mitigation Program. Tasks. Assess existing tsunami education efforts. Use assessment results to develop a national tsunami education and outreach plan - PowerPoint PPT PresentationTRANSCRIPT
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Tsunami Education and OutreachRocky Lopes
Integrated Systems Solutions, Inc.On behalf of
National Tsunami Hazard Mitigation Program
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Tasks
• Assess existing tsunami education efforts.
• Use assessment results to develop a national tsunami education and outreach plan
• Use the plan to design Guidelines on tsunami education and outreach
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What this process is not…
• Assess ≠ Evaluate (grade, rate…) • National Plan ≠ only way• Guidelines ≠ requirements• Nationally-produced products ≠
replacement of existing
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Scope
• Outreach and Education – broad perspective. Includes:• Public education activities• Signage• Communications methods• Audiences:
• Publics – coastal residents and visitors• Local influentials • Emergency Mgrs & public safety officials• Business leaders including lodging industry
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What’s working?
• Activities on tsunami education and outreach work well when:• led by local champions• related to other local hazards with
which people are familiar• delivered personally with passion • message delivery is tailored for
audiences and repeated through multiple credible sources
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Challenges
• Message consistency• « not invented here » syndrome• Confusion by complex messaging• Difficulty explaining science• Not a priority for EMs challenged
by planning and responding to other hazards
• Developing local champions
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Folklore• passing down perceived
knowledge based on storytelling
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Practices
• Model practices (not « best » practices)
• Are replicable, adaptable, and adoptable
• Evaluation data – available?• Self-sustaining?
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Methods
• Print (brochures, posters, coloring books, wheels, etc.)
• Media, including PSAs and press releases
• Web – static• Web – social networking• Video – DVD/static• Video – on-line
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Summary
• Looking for model practice examples
• Looking for information on what has been tried and did not work
• Need to incorporate social science research with recommended guidelines for tsunami outreach
• Collaboration and sharing workshops indicated/requested
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Contact Rocky Lopes
• Phone: 1-877-641-4477 x715• (Cell): 1-301-801-1732• [email protected]
• Collaborate via wiki process on plan? Contact me