for premium travel professionals

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INsPIreD By A KAleIDosCoPe oF Colour INFuseD wITh elemeNTs oF VIBrANCy, The TrAVel INDusTry ANTICIPATes The Fresh hues oF summer wITh heIGhTeNeD eNThusIAsm

INsTINCTIVe FINesse

3

for premium travel professionals

ttg mena

Natalie HamiMedia Reporter

welcome lettermenaluxury.com

Winter and its memories of cold,

frosty mornings are long gone. We plunge head first into the heat of the

summer, enjoying all that it brings with it.

In a nearby city, a reinvigorating breeze whooshes through a stylish

high-rise apartment, providing welcome relief from the heat of a busy

metropolis.

Thoughts of a summer’s day: the soft feel of the sand underfoot and the

cooling sensation of the ocean whirling around your legs as you step into

it, eager to feel its refreshing and soothing notes on the skin.

Whether you’ll be dipping your toes into the rejuvenating waters of the

Mediterranean or off the coast of an exotic Asian destination we, here at

ttgmena luxury, are paving the way for your global adventures.

Within the travel industry the excitement of the summer season begins

with ATM and the hustle and bustle that ensues with this most prominent

and praised show.

Whether this dedicated summer issue finds you at ATM or elsewhere, we

hope you delight in leafing through the chromatic pages set to enthuse

with various features. In this very issue, we debut a brand new report,

Tailor Made, which takes a behind-the-scenes journey into the design

aspects of the hotel industry.

Our lead feature, Asia, a most vast region, delves into how its luxury

segment is continuously evolving and blossoming along with how it

reaches the premium young MENA clientele.

Across the deep blue ocean lies for us as yet unchartered territory, with

our very first US feature, which explores how the country is welcoming

Middle Eastern visitors.

In the Mediterranean, the warm waves of the sea beckon to the

discerning traveller, looking to answer their every desire, while close by

in the MENA region, golf enthusiasts can revel in the novelty of playing in

a desert setting, by immersing themselves in our Golf feature.

Emanating an aura of composure and adroitness, the business traveller

expects to have every need gratified and, most importantly, in the swiftest

and most efficient way. In our Corporate Travel feature, we discover how

the industry is rising to this challenge.

With the bitterness of winter gone by, we invite you to enjoy the warming

charms of the summer months ahead with our summer edition in hand.

“What good is the warmth of summer, without the cold of winter to give it sweetness.” John Steinbeck

Contributors

Natalie Hami

Naomi Leach

Tatiana Tsierkezou

Stefanie Saghbini

Panayiotis Markides

Creative Director Edward Beales

Designer

Maggie Bdjian

General Manager Publishing & Sales

Tony Fields

PA to General Manager Publishing & Sales

Marina Drakou

General Manager Events & Communications

Alexandra North

Account Management Inna Armeanu

Kyriacos Kyriacou

Marianne Shokry

Helen Moss

International Partner Manager

Elaine Hockley

E-Commerce Manager

Panayiotis Philippou

E-Commerce

Constantinos Voniatis

Operations Manager

Chris Christou

Chief Financial Officer Costas Miaoulis

Accounts Executive Vasilis Eracleous

Stalo Antoniades

Headquarters

Nietzsche Street,

Ria Court 9,

1st Floor, Makenzi,

6028 Larnaca, Cyprus

Tel: +357-24-803800

Fax: +357-24-803060

Email: info@menaluxury.com

Website: menaluxury.com

TTG Luxury Worldwide Titles*

TTG Czech Republic

TTG Russia

TTG MEDIA

TTG Asia

* For information on these publications,

please contact us at:

info@menaluxury.com

Printed in Dubai by

Express Printing Services LLC

4

5

CoNTeNTsttgmena luxury issue 14 summer 2014

06 Summer Selection Amplifying its surroundings,

Raffles Istanbul is set for a summer opening, Dubai

awaits the launch of a Sofitel and China welcomes

Waldorf Astoria Beijing

08 News Fresh enhancements highlighted

11 Viewed and Reviewed The ttgmena luxury team

uncovers its most noteworthy travels across the region

12 Tailor Made Revealing how design connoisseurs

harmonise aesthetics with a brand's vision

14 Feature Asia The ever burgeoning luxury segment of

this destination is honing in on MENA

18 Profile Anthony Ross, executive vice president - Asia

Pacific, Middle East and Africa, Preferred Hotel Group

20 Feature Mediterranean A timeless and graceful beauty

unveils its secrets

22 Profile Steven Rice, CEO, RAK Tourism Development

Authority

24 Feature US With an unexpected discreet luxury appeal,

this destination beckons to the MENA market

26 Feature Golf The Middle East is flourishing into a world

class golfing destination

28 Feature Corporate Travel Technology is enlivening the

experience of business travellers

30 Premium Picks Presenting the most inspiring

experiences to be had in Finland and Lapland

32 Gallery A look through the lens into the most recent

and lavish events both in the region and internationally

34 Diary A tour of the US's most prestigious and evolved

exhibition, LE Miami and a round up of shows for the

travel sector

12 14

20

contentsmenaluxury.com

24

18

point of tranquillity and inspiration

among the hustle and bustle of a busy

city, Waldorf Astoria Beijing marks the

second Waldorf Astoria hotel in China.

An expression of its unique location, Waldorf

Astoria Beijing features 176 luxuriously ap-

pointed guest rooms and suites, three unique

restaurants, including Peacock Alley, Brasserie

1893 and Zijin Mansion, 796m2 of function

meeting space, as well as a spa and fitness

centre with a heated indoor swimming pool.

Local splendour blends with timeless elegance

at Waldorf Astoria Beijing. With interior designs

crafted by top architectural and engineering 6summer selectionmenaluxury.com

ttgmena luxury

summer selection

Immersion of the senses

AN eCleCTIC BleND

An artistic and most privileged address in the heart

of Dubai, Sofitel Dubai Downtown is expected to

open this May, offering discerning clientele amazing

views of the Burj Khalifa.

A magnificent addition to the premium level of

luxury in Dubai, Sofitel Dubai Downtown blends Vic-

tor Vasarely inspired Op Art with Sofitel's passion for

excellence and French art de vivre. A combination of

geometric chic and an oasis of culture, Sofitel Dubai

Downtown is a fresh and unique property in the

heart of the dynamic city, whilst also being just a few

hundred metres from The Dubai Mall and all major

business and leisure points.

Klaus Assmann, general manager, Sofitel Dubai

Downtown enthused: “We are very proud to offer a

piece of France in Dubai with the opening of Sofitel

Dubai Downtown. Sofitel’s Luxury Hotels portfolio

grows continuously around the globe and we are

proud to gracefully link French culture with the

local culture in each property we operate. As we

strive daily for excellence and exceeding our guests’

expectations, I am certain that this amazing hotel will

attract discerning travellers from all over the world.”

The property is set to entice with its 350 spacious

rooms, stunning views of the Burj Khalifa and the

coast. All rooms feature deluxe French amenities

such as Lanvin and Hermes.

With a promise to supremely enhance

one of Istanbul’s largest developments,

Raffles Hotels & Resorts is due to open a

hotel in the city this summer.

At the heart of the Zorlu Center, a new

hub for fashion, food and the arts on the

European shore in Besiktas - overlooking

the Bosphorus, the Princess Islands and

the historic peninsula, Raffles Istanbul is

set to exude modern Istanbul with an air

of energy and eclecticism.

Raffles Istanbul, set to feature 131 guest

rooms and 39 suites, will have sleek

modern interiors embellished with an

impressive collection of artwork, specially

commis-

sioned from

local artists,

a mix of

paintings,

sculpture,

photogra-

phy and

video in-

stallations.

These will

all come

together

under the

common

influence of Turkish culture and heritage,

giving the hotel a strong sense of place.

And for art connoisseurs, Raffles Istanbul

will have an Art Concierge to steer clients

through the city’s exciting new art scene.

Peter French, president, Raffles Hotels &

Resorts noted: “Turkey is a rising star of

the global economy and Istanbul is a ris-

ing star of global tourism. It is a meeting

place between East and West, between

Asia and Europe. A city on which great

civilisations and cultures have left their

mark. The Zorlu Center is

a new destination for the

city of Istanbul."

preseNtiNg icoNic styletalents at Yabu Pushelberg Landscape, the hotel em-

bodies both modern and traditional elements. A

With musings of far away, exotic destinations, where the delicate yet grainy feel of the sand beneath the feet and crystal clear hue of the ocean beckon, or even the modern artistic delights of a vibrant city, ttgmena luxury brings you three inspiring openings spanning the globe.

GeT reADy To Be INsPIreD

8newsmenaluxury.com

news

hAND-seleCTeD INVITATIoN TTG MENA, organiser of the Middle East

Luxury Travel Show (MELTS), has officially

revealed that the Qatari capital of Doha

will become the inaugural host city for

the luxury travel specific exhibition and

conference, to be held from February 15-

18, 2015.

The four-day invitation-only event will

be held at Doha’s Katara Hall within

the Katara Cultural Village and is set to

become the premium event for Middle

Eastern destinations, hospitality brands,

tour operators and airlines to promote

their high-end offerings to luxury outbound

tour operators, business travel agencies,

conference and event organisers, as

well as incentive, wedding and meeting

planners from around the world.

Alexandra North, general manager –

events and communications, TTG MENA

enthused: “We are thrilled to bring

the region’s first luxury travel focused

business platform to the

burgeoning city of Doha in

Qatar. Both selectively invited

exhibitors and hosted buyers

have conveyed their deep

interest in attending the

exhibition for its business

development opportunities,

along with using it as an

opportunity to discover the

luxury travel attractions and

experiences that Doha has

to offer.”

MELTS aims to provide

an elevated business-to-

business platform that is

innovative, and result-driven,

with the structured four-

day programme including

three days of pre-arranged

meetings and three evenings

of networking,

Artistic exclusivityour Seasons Hotels and Resorts is taking its commitment to offering extraordinary,

immersive experiences to an unmatched height with the latest private jet itinerary,

Backstage with the Arts.

Taking off in April 2015, travellers can enjoy 16-days of unprecedented behind-the-scenes ac-

cess to some of Europe’s most exciting art experiences curated in partnership with La Fugue,

Paris, renowned for designing original, bespoke itineraries focused on art, classical music

along with opera.

From special access to premier art collections enhanced with exclusive musical performances

to private dinners and a look at some of Europe’s secret cultural gems, the most discerning art

aficionados will find themselves blissfully carried away, via private jet.

As part of this delightful journey of discovery, guests are to fly in opulent comfort and stay

exclusively at Four Seasons Hotels and Resorts properties.

Susan Helstab, executive vice president marketing, Four Seasons Hotels and Resorts, noted:

“Today’s modern luxury traveller has an insatiable curiosity for unique experiences and new

discoveries while appreciating the highest level of comfort, service and access.”

She added: “Curating our Backstage with the Arts itinerary with La Fugue, a partner who

excels at delivering high-touch, exclusive cultural experiences, ensures we are consistently

exceeding the expectations of our guests.”

Elevating its passenger

experience, Qatar Airways has

announced the upgrade of

its business class seats and

entertainment systems on select

Airbus A330-200 and A320 aircraft

in its fleet, in order to offer an even

more augmented and indulgent

experience to its high-end fliers.

The upgrade ushers in new

levels of comfort for the airline’s

business class passengers, who

can now rest easily during a flight.

Passengers will be able to enjoy

seats that recline into a true

180-degree lie-flat position, as

well as new 15.4-inch smart

monitors and touch screen remote

controller handsets. Adding further

eNhANCeD eXPeDITIoNstyle and comfort to Qatar Airways

flights, the seats also have the

capability to offer PC power,

USB ports and connectivity for

smart devices.

Modifications have already

commenced and are set to be

completed by Q3 of 2014.

“Qatar Airways is known for two key

features – dynamic growth and a

constant focus on top-quality service,

where the customer is at the heart

of everything we do,” commented HE

Akbar Al Baker, CEO, Qatar Airways.

He added: “i firmly believe in

providing our passengers with the

best levels of service and the best

available in-flight product.”

F

10

unvei l ing maldiv ian del ightsPremium clientele along with their families

are being beckoned to experience a most

exclusive property in the Maldives, following the

announcement that Dubai-based international

hospitality company JA Resorts & Hotels has

acquired an all inclusive resort, to launch soon.

JA Manafaru is located 75 minutes by seaplane

from Male International Airport. Brimming with

exquisite facilities, the property boasts 84 keys

consisting of beach villas and water villas, eight

food and beverage outlets, a spa and beauty

complex, water sports and PADI dive centre, and

extensive children’s entertainment area.

David Thomson, chief operating officer, JA Resorts

& Hotels noted: “JA Resorts & Hotels is looking to

grow our exciting portfolio of luxury properties in

line with a world-wide strategic growth plan. With

the introduction of JA Manafaru to our portfolio

of five-star leisure properties, we believe that

JA Resorts & Hotels has laid a strong foundation

for success, and we are now well-placed to

explore a wider set of business opportunities and

geographies.”

According to Thomson, JA Manafaru will offer

guests a distinctive experience of heartfelt

hospitality and casual luxury.

eV

ol

VIN

G I

De

NT

ITy

Orient-Express Hotels has recently announced

that the company’s collection of luxury hotels

and travel experiences, effective now, operates

under the new brand name of Belmond.

“We are excited to launch the Belmond brand,

which will heighten awareness of our excep-

tional collection of hotels and luxury travel

experiences among existing and potential new

guests,” remarked John Scott, president and

CEO, Orient-Express Hotels. “Our new brand

strategy is designed to build on our strong

legacy and celebrate the individuality and

character of our properties, as well as stimu-

late increased stays across the breadth of our

portfolio from our existing client base.

Extending our global brand presence by hav-

ing a name that will be associated as much

with our hotels and river cruises as with our

celebrated train experiences is a key step in

our focus of generating enhanced revenue,”

he concluded.

our new brand strat-egy is designed to build on our strong legacy.

Conjuring memoriesThe promise of synergy and harmonised team-

work has been ignited by Park Hyatt Abu Dhabi

Hotel and Villas with its new and stylish team

building events service.

The property's dedicated events

team is able to develop person-

alised corporate team building-

events. Some of these activities

include raft races, scavenger

hunts, volleyball and much more.

The service has been introduced to the property which is located on the idyllic

Saadiyat Island and is an ideal getaway for guests wishing to immerse themselves

in the tranquillity of an island with Park Hyatt’s trademark high standards of luxury.

Saadiyat Island is perfectly situated to welcome team building events, being just a

short drive from the city centre.

Park Hyatt Abu Dhabi Hotel and Villas offers a memorable way to motivate, en-

hance team dynamics and reinforce relationships in an out-of-office environment

where guests can enjoy the purest, cleanest air that Abu Dhabi has to offer.

newsmenaluxury.com

11

viewed and reviewed

For my first visit to Bahrain, I was

delighted to be greeted by the opulent

and welcoming embrace of the

Gulf Hotel Bahrain. This prestigious

landmark property is both an icon

in Bahrain and a hallmark of classic

luxury, having first opened its doors in

1969. As veterans in five-star service

the property’s staff exude easy, helpful

professionalism. After a tiring journey,

we were ushered through check-in

amidst the grandeur of the lobby, with

relative ease. My bedroom offered a

warm and soothing ambience with

furnishings in beige.

My colleague and I padded around

the sprawling premises adorned

with dramatic chandeliers and stylish

sofas. We chose one of 15 specialty

restaurants, bars and cafes for our

dinner that evening, opting for the

Royal Thai restaurant, sitting on our

own private balcony overlooking the

hotel’s gardens. A delicious spicy,

prawn soup was followed by a nutty

Thai curry which had such generous

portions we were able to share. The

following night we relaxed outside in

the trendy Typhoon, Bar and Lounge

amidst the waterfalls and greenery

of the hotel’s gardens with a wooden

deck overlooking a Koi Carp pond.

Meanwhile discerning corporate

travellers have the option of using the

hotel’s Platinum Floor and compli-

mentary Platinum Lounge for views

across the Gulf. Onsite there are

substantial conference facilities with

21 rooms of varying sizes.

Staying in Bahrain on business, the

hotel was conveniently situated in the

central Adliya district, in close prox-

imity to the Grand Mosque and the

Royal Palace. It also provided an easy

journey time to the airport, financial

district, malls and diplomatic area.

Gulf Hotel boasts 358 bedrooms

and suites. In addition to extensive

F&B offerings and MICE facilities, the

hotel provides two tennis courts; two

squash courts; a health club, plus a

separate health club for women; a

flower shop;

barber and

salon.

www.gulfho-

telbahrain.com

The GUlF hoTel MANAMA, BAHRAIN

By Naomi leach

With the glistening Mediterranean sea as a most welcoming and enticing backdrop,

pulling up at the Kempinski Hotel The Dome, I felt that even the building in a most

tranquil setting and its colours were calling to me. It was the perfect end to the day

and to one of the busiest yet exciting business trips I have ever been on. At this point,

I must mention that this was both mine and my colleague’s very first visit to Turkey

and one which did not disappoint in the least.

As I stepped through into the spacious lobby area various members of staff tended

to my every need, whilst also offering me a refreshing beverage while I waited to

check-in, where I remained in awe at the sumptuous yet chic décor of the hotel’s

reception area.

I was then led to my most capacious room, with my luggage following. Overlooking

the lush and abundant greenery surrounding the property, it provided a serene view.

And being there at an ideal time of the year, just at the onset of autumn, meant that

whenever I wanted to enjoy a touch of nature or fresh air I need only step out onto

my balcony and stretch out on the deck chair.

My colleague and I also had a chance to explore the surrounds of the hotel. These

afforded a great escape for nature enthusiasts, as well as being on the beach, for

guests who wish to bask in the sun, with the feel of soft sand on their feet, while

enjoying the warmth of the Mediterranean sea.

Perfect summer nights also ensured that we could dine outside, enjoying unique cui-

sines with a musical backdrop. The property offers a variety of restaurants including

Lale restaurant, Cilantro restaurant, Trader’s Spice, Palm Pavilion Bar & Grill along

with Bits & Bites.

And to put the finishing touches on a stay in such a soothing environment it only

seems fitting for those who get the chance to try out the luxury spa, consisting of an

area of 3,600m2 offering an array of treatments as well as thalassotherapy.

Kempinski Hotel The Dome boasts a plethora of dining facilities along with well-equipped

meeting rooms and access to the Antalya Golf Club.

www.kempinski.com/en/belek/hotel-the-dome/welcome

KeMPiNSKi hoTel The DoMe BELEK, TURKEY

By Natalie Hami

menaluxury.com

11viewed and reviewed

12tailor mademenaluxury.com

eNTwINeDVIrTuosITy

he flowering cosmos of the upscale

hospitality industry perpetually promises to aston-

ish the luxury connoisseur. Without a doubt, the

forerunners of this elegant segment delicately and

judiciously hand-pick the intricate details which

truly allow for crystal clear differentiation between

just a five-star and a superior establishment.

And with anything from the curtains, to the cutlery;

bathroom amenities to mattresses and pillows; and

even raw materials such as marble, wood and por-

celain, making a difference to the overall result, one

never takes a moment to consider the perplexing

protocol behind the selection of such features.

Referring to this was Sally Bull, sales and market-

ing manager, The Product House, a company with

10 high-end spa brands,

which supplies hotels and

spas in the region: “It is

imperative that the products

selected fit not only the tar-

get market, but also the image of the spa and hotel.”

Bull annotated that price points of the professional

and retail products must also be kept in mind as

ROI (return on investment) is imperative and retail

returns are key in the P&Ls (profit and loss).

Further bolstering Bull’s comment was Pep Lozano,

general manager, The Ritz-Carlton Abu Dhabi, Grand

Canal, who referred to the selection processes for

the property’s F&B concepts.

“When selecting cutlery, chinaware and table linen

for the restaurants, we look at design and materials

from a point of view of the concept, ensuring that

our carefully selected products perfectly match and

enhance the dining experience,” Lozano explained.

“For example, The Forge, our signature steakhouse,

designed by a renowned Japanese interior company,

Super Potato, has a design theme based on iron,

glass and light, and provides diners with the highest

quality ingredients coupled with friendly, refined and

personalised service."

The power of identity

And of course, it is these fine details which assist

in moulding the perfect atmosphere to match the

vision of a luxury brand, thus leaving an everlast-

ing, memorable impression. It is the detailed,

thoughtful particulars which determine loyalty.

Sanaz Ameri, development manager, Dubai

Porcelain – a company which specialises in

designing, manufacturing and exporting high-

quality tableware and dinnerware for homes,

retail shops, hotels and restaurants – exclusively

expressed the necessity of identity.

“Uniqueness is very important. Nowadays, res-

taurants are taking into account their tableware

as well, along with the completion of the restau-

rant interior design factor. It is very important that

clients can see and feel the difference once they

enter a hotel or restaurant."

Outlining the various stages of the selection

process, he added: “Designers of hotels sit with

us to explain the theme of their restaurant. We

then impose their creative designs on the plates

showing them how they look. Once the sample is

approved, we undertake it to mass production.”

Also communicating his opinons on the funda-

mental importance of hospitality identity was

Hyacinthe de Geyer, marketing coordinator,

Luxury Hotel Cosmetics – a supplier of exclu-

sive hotel cosmetics and spa products based in

the Netherlands – who declared: “Luxury Hotel

Cosmetics works towards extending the hotel’s

brand DNA throughout their guest amenities,

creating an experience that best fits the essence

of their brand. This dedication usually results in

a lengthy product development period where

we work closely with the hotel. Every project is

different so you have to listen to your customers

and find a solution for each case.”

With aesthetic, functionality and the price of

products the main concerns of each of its clients,

de Geyer explained that Luxury Hotel Cosmet-

ics takes great care in providing the appropriate

match for them, and maintains a close relation-

ship with both hotels and brands in a bid to

perfect the process.

“Brand matching is about elevating brand equity

by associating yourself with positive brand attrib-

utes with a certain image or status,” he said.

Similarly, The Product House, which works

closely with spa designers, is knowledgeable

on all of the extensive variables which come

into place during the arduous selection process.

These include spa concept and design, aesthet-

ics, client profile, catchment areas, spa facilities,

training and after sales service.

Bull noted: “Prior to approaching a product

supplier, the spa consultant will have produced

a business plan, conducted feasibility studies

and analysed the market, as well as developed

the spa concept, strategic plan and communica-

tion brief in order to establish a footprint for the

needs of the audience.”

With the ‘behind-the-scenes’ intricacies of

the industry now in the spotlight, the luxury

connoisseur cannot help but exude further

appreciation for the complexities that arise to

reach the consummation of ultimate, contem-

porary luxury.

T

Resembling the precise and delicate weaving of the loom, is the selection process of the most fitting and desired components which actualise a premium facility. Tatiana Tsierkezou explores the world of Tailor Made

or duvet fabrics that appear attractive. Before we even

begin looking at products we must create a narrative for

the hotel’s design – a guideline for the concept which

elicits an emotional reaction and makes guests feel

cared for, while inviting a journey of discovery.

Every aspect of the interiors should strengthen this

design story. You can’t put the cart before the horse by

picking-out furnishings before the conceptual founda-

tion has been established – in the end it wastes time

and money and leads to a less successful result.

However, once the narrative is set, it unlocks the pos-

sibilities for all the design materials, including the soft

furnishings.

how do you go about selecting the most well-suited

brand?

We look for product lines that not only meet the aes-

thetic requirements but the technical ones too, depend-

ing on how the materials will be used in the space.

Attention-to-detail is everything when designing a

luxury hotel.

Every facet is important and we spend lots of time

making sure each one is exactly right – it’s all of these

perfect elements that add-up to a gorgeous design. It

comes down to the finest of points – the thread count in

a fabric and the types of dyes used, the way the tufts are

sewn, the density of the padding, the type of mainte-

nance required and more.

And it’s always great when we get the chance to test a

product – how well does the red wine wash off? Do oily

fingerprints leave a stain? Will the threads snag easily?

how do you ensure that the ethos of the company is

reflected in the design?

More and more we are being asked to choose the

cutlery, glasses, linens – and we love it when we get the

chance to do so, because they are such an integral part

of our design.

The quality of every element is a reflection of the

brand’s identity, and it’s a shame to end-up with a ‘jar-

ring’ effect if the wrong serviceware is used. Luxury is

about providing a seamless quality of experience for the

guests, down to the finest of details.

how do you work with hotel owners to bring out the

best possible aesthetic for the hotel, to take it from

design concept to finished product?

Clients and hoteliers who are ‘hands-on’ and practical

can help a project run smoothly – and it’s great when

they also trust our intuition and experience.

We look at the client’s brief and the hotel’s target guest

profile and then find an idea which acts as a thread that

weaves the design together. This is then curated into a

concept, with integral, direct involvement from creat-

ing the storyline to planning the layouts and managing

the finest points of the artwork and installation - which

means that every concept has a seamless result.

Attention-to-detail is everything when designing a luxury hotel

Q&

A hailing from a world-renowned luxury de-

sign firm, inge Moore, principal and creative

director, The Gallery hBA speaks exclusive-

ly to Tatiana Tsierkezou about the complexi-

ties of hospitality selection processes

What must you consider when selecting the

appropriate soft furnishings for a hotel?

Selecting soft furnishings is so much more

than simply choosing, for example, curtain

14feature asiamenaluxury.com

mAJesTIC PrIDe

Unfurling a perfectly embellished tourism product with highly sought-after offerings, Asia is beautifying its allure. Stefanie Saghbini discovers how the ever so humble region, continues to prevail in hospitality excellence

"These travellers are usually early adopters

and trendsetters and we have seen a much

greater interest in our brand. We hope to

build on that success,” Orlikowski noted.

Affluent travellers from the MENA region are

also an increasingly important growth area

for ONYX Hospitality Group, and to continue

to serve this market and strengthen business

ties with Middle East travel partners, a dedi-

cated sales and public relations office has

been exclusively developed as Peter Henley,

president, ONYX Hospitality Group revealed:

“The region ranks within the top five of

our guest mix. Arabic speaking staff and

chefs are present at a select number of our

properties, and Arabic collaterals and menu

selectors are widely available at most of our

properties. Last year, we also launched an

online booking site in Arabic, so that Arabic-

speaking guests can book their own reserva-

tions directly and take advantage of the vast

number of special packages highlighted on

the Amari website with ease and confidence.”

Henley recommended Oriental Residence

Bangkok for visitors seeking optimum luxury

experiences; a property which features, as

he described, exclusive high-end luxury

within ONYX Hospitality Group, providing

bespoke and attentive service in the heart of

the capital, uniquely offering expansive green

views and surroundings.

Perfectly crafted hospitality

As this highly discerning and very promising

market gradually makes its way over to the

Eastern part of the world, the region's hos-

pitality sector has pledged to deliver only the

most exceptional service and experiences to

its discerning MENA clientele.

Orlikowski ensured that COMO Hotels and

Resorts continues to deliver its promise

of personalised luxury travel experiences.

“COMO’s unique approach to service is show-

cased through a warm, helpful, pre-emptive 16feature asiamenaluxury.com

howcasing distinctive authen-

ticity in its attributes, Asia, from within the

region, emanates thriving hospitality bril-

liance, stemming from its profound heritage

and culture. According to Devan Bhaskaran,

general manager, The Racha, Thailand, the

growing demand by travellers for unique and

undisputed Asian experiences has created a

global community sharing similar expecta-

tions. Bhaskaran further predicted that the

MENA market, in particular, will certainly

lead the way in this respect. “MENA will be

the right market for Phuket and The Racha,

to venture into, and with the help of the right

promotion, we may see the beginning of

high-end young MENA travellers travelling to

Phuket,” he elaborated.

Adaaran Resorts has already established

itself among the elite travellers of the Middle

East, having welcomed some 50 per cent

growth from Kuwait and a 40 per cent up-

surge from KSA and the UAE, as expressed

by Mohamed Uwaisul Lantra, general man-

ager, marketing, Adaaran Resorts, Maldives.

“The Middle East is among the top 20 mar-

kets at Adaaran Resorts and we have identi-

fied it as a significant contributor by looking

at the revenue generated from the luxury

category,” he further revealed.

Cultural connections between the MENA

region and Asia have certainly been gaining

strength and this consolidation between the

two thriving geographical areas can be ac-

credited to the ever-expanding air operations

between the two.

“This is a positive development for Asia’s

tourism industry,” commented Mohamad

Itani, CEO, Best Choice Real Estate Develop-

ment Company, in reference to the rising

number of MENA airlines enhancing their

dedicated services to Asia.

Itani further explained that this favourable

outcome in inbound tourism from the afflu-

ent MENA region is bound to result in buoy-

ant investment growth, thus is a great drive

for the country’s advancement and progress.

Expressing similar sentiments to Bhaskaran

was Chris Orlikowski, public relations and

marketing manager – Europe, COMO Hotels

and Resorts who believes that the young

affluent Middle Eastern market is hugely

important for all of the luxurious operator’s

properties, in particular the newly opened re-

sort in Phuket, Point Yamu by COMO, as well

as Maalifushi by COMO in the Maldives.

“One of COMO’s key brand pillars is design,

and we observed that in the last couple of

years young Middle Eastern travellers come

to appreciate contemporary pared-back

design much more than the older generation.

SThe region's hospitality sector has pledged to deliver only the most exceptional service and experiences to its discerning MENA clientele.

service attitude and staff that is confident

to deliver the best. From the first point of

contact with a hotel or resort, we tailor the

guest experience and are conscious of the

origin of the traveller to make their stay as

enjoyable as possible. This can be as simple

as a carefully created Middle Eastern menu

at our restaurants or Arabic speaking staff,”

he divulged.

Also giving prominence to what is seem-

ingly the most imperative element in the

world of hospitality, namely service, was Rory

Campbell, director of sales and marketing,

Outrigger Laguna Phuket Beach Resort,

Thailand. “Service is king,” he accentuated,

further pointing out that the Middle Eastern

market enjoys a most opulent service.

Much deserved praise, some may say, as the

Asian region lays claim to a leading position

in the world of tourism and hospitality and is

certainly no stranger to serving every guest,

impeccably. Campbell assured that every

member of staff is highly-skilled at creat-

ing seamless and positive experiences for

all guests. “From front office to the food and

beverage outlets, the entire team is aware to

go that little extra mile,” he enthused.

And this dedication to the promising MENA

market is expressed by the hotel’s team

who pledges to create a tailored, person-

alised experience that ensures a blend of

some strong cultural elements with retail

therapy, by sourcing prodigious suppliers

and tour operators.

Further elaborating on the draw of the

cultural segment he said: “As such, they

like reliable referrals and quality opera-

tors to help them enjoy the experience.”

Perpetual enrichment

While this culturally rich region contin-

ues to keep its arms outstretched to the

MENA market, it is nonetheless also

continuing to develop its tourism product.

Saudi-based Best Choice Real Estate

Development Company, which also oper-

ates internationally from its headquarters

in Bahrain, has been gearing up to open a

property immersed in luxury in one of the

world’s most desired tourism hotspots;

the Maldives. “Most of the South Asian

country’s 1,190 islands are uninhabited,

unexplored, and are waiting to be devel-

oped, therefore, there is a lot of potential

there,” Itani said.

To this degree, the company has paved its

own way towards acquiring this propi-

tious opportunity for investment and thus

development, and is forging ahead with

plans to build a five-star resort on the

island country’s Vadinolhu Island. Once

open, the resort is set to display a perfect

reflection of the typical Maldivian village,

according to Itani.

“Around 100 villas, including luxury beach,

over-water, and regular beach villas, with

private swimming pools and suites will be

tastefully designed and built to reflect the

typical Maldivian village. The resort will

have nature, spa, relaxation lounges, and

entertainment venues,” he noted.

“For health and sports enthusiasts, it will

have world-class sporting and recreational

facilities for table tennis, lawn tennis, bad-

minton, scuba diving, and sailing as well

as a fully-equipped gym,” Itani continued,

promising guests an authentic Maldivian

feel and experience, while enjoying world-

class service and luxury.

In light of all this prosperity, the flourishing

region of Asia is also taking large strides

in heavy investments to upgrade overall

infrastructure, as Itani enthused: “Some of

the efforts include construction of state-of-

the-art airports, improvement in transpor-

tation systems, and other services to boost

the tourism and hospitality sector."

At the helm of the hospitality industry,

Asia continues to perfectly advance its

notable fusion of unforgettable luxury

experiences.

18

ABoUT…ANThoNY RoSS

stretching the length and breadth of the globe, preferred Hotel group’s unrivalled and unique service contin-ues to burgeon into key destinations in Asia. its recently-appointed ex-ecutive vice president – Asia pacific, Middle east and Africa, Anthony Ross speaks to Stefanie Saghbini about the growing Asia region

As the new executive vice president for Asia Pacific,

Middle east and Africa, how do you plan on moving

the hotel group forward in line with its mission and

vision?

We have a great portfolio of hotels in the region which

includes the most renowned independent hotels in a

number of key, gateway cities. Our first priority is to

ensure that we are providing focused attention on the

needs of those hotels.

We also see great opportunities to expand our portfolio

in China, Australia and the Middle East. China will be a

particular focus as we seek to develop our brand recog-

nition among the Chinese travelling public.

With so many hotel giants proliferating across

these regions, how would you define your competi-

tive advantage at present?

Business and leisure travellers are becoming

more receptive to the unique experiences that

independent hotels or small hotel groups offer.

When it comes to loyalty programmes, Preferred

Hotel Group’s member hotels are now able to compete with the existing programmes

that hard brands offer with our new iPrefer loyalty programme.

At the same time, travellers are embracing the idea of interesting, unique, independent

hotel experiences; hotel owners are re-evaluating the substantial costs and dilution of

control over their assets that they are subject to with hard brands. Soft brands, such as

Preferred Hotel Group, provide the brand endorsement, international connectivity, sales

and marketing support of hard brands, but at a fraction of the cost.

Preferred hotel Group recently debuted in Myanmar, Vietnam, China and indonesia.

What were the reasons for entering these specific destinations?

There is a growing demand from business and leisure travellers for new options in

these destinations, in particular Vietnam and Myanmar. According to the latest studies

by the Incentive Research Foundation, North America, Caribbean and Europe remain

the top regions for Group Incentive Travel, while emerging markets in Asia, in particular

Vietnam, are fast gaining popularity. The study strongly shows growing interests from

incentive travel participants for destinations that offer authentic cultural experiences and

recent improvements in hotel and travel infrastructure.

While there is still more room for improvement where travel connectivity (domestic and

internationally) is concerned to compete with established destinations like Singapore

and Thailand, Vietnam is fast becoming a preferred choice for MICE travel and activities

in this part of the region. Preferred Hotel Group is looking into increasing the company’s

footprints in Vietnam as well as the other up-and-coming destinations in Indochina

within the next two years.

Please outline in detail the company’s strategy for 2014.

We are very focused on China and we aim to expand the portfolio from the excellent

platform we have developed in Beijing to other first and second tier cities. With 100

million outbound departures, China also represents a major and growing opportunity

for Preferred Hotel Group’s member hotels globally. In the past year, we have been in-

creasing resources in the market and this will continue throughout 2014 in order to build

brand recognition, visits to our China website and bookings for both domestic as well as

international travel.

Q&

A

A veteran of the hospitality industry, Ross brings over 25 years of international

experience to his new responsibilities with Preferred Hotel Group. Most recently, he

served as vice president of operations for Marco Polo Hotels, where he assisted in

developing a new luxury hotel brand.

His education in the industry began at Victoria University in Melbourne where he

obtained a Bachelor of Business, Catering and Hotel Management.

Ross described what aspects of his profession inspire him: “I love to travel, to ex-

perience new cultures and I am a little bit of a hotel junkie. Our hotels are managed

by some of the best professionals in the business and very often their creativity and

passion are what makes their hotels successful. I find meeting, learning from and

supporting our hoteliers inspiring and energising.”

profilemenaluxury.com

Preferred Hotel Group is looking into increasing the company’s footprints in Vietnam.

2020menaluxury.com

feature mediterranean

AesTheTIC TrIumPhLuxuriating in a beguiling, ageless grace, the Mediterranean region's effortless beauty remains resplendent. Naomi Leach unveils how the region is enticing visitors

dorned with a diverse array

of alluring jewels, sewn together by the

enticing cerulean waters, the Mediterra-

nean has captivated travellers from ancient

mythology to the Renaissance to the present

day. Unbowed in the face of strong com-

petition from new, emerging international

contenders, the Mediterranean’s hospital-

ity professionals are unveiling its authentic

heritage and showcasing the cultural bounty

of Italy, Greece, Spain, Turkey and Cyprus in a

bid to enchant high-end visitors in search of

classic opulence.

Distinctive flair

The irresistible glamour of the Mediterranean

has long inspired elite holidaymakers for lei-

sure cruising, coastal

yachting, shopping

and cultural explora-

tion. Elucidating on

the unique flavour

luxury, Vassilis Theocharides, director – Mid-

dle East, Cyprus Tourism Organisation outlined:

“Luxury in the Mediterranean is less associated

with brands and product than the surrounds and

nature. The Med luxury experience is blue sea,

perfect warm weather, fresh food ingredients

and immersion into nature away from bustling

cities. There are many hotels in Cyprus which

have mastered the art of luxury in the Med, with

thalassotherapy spas, breathtaking views and

beautiful surroundings.”

Beyond just the aesthetic attributes of the sun

and sand proposition, the region is blessed with

variety as Fabrizio Puglisi, Dubai representa-

tive, ENIT Italian Tourism State Board explained:

“Despite many beaches, islands and the reputa-

tion as a bathing paradise in the Mediterranean

Sea, mountains and hills characterise the map

of Italy. With its 49 World Heritage Sites within

its borders, Italy is the first country on the World

Heritage List. Therefore, tourists can visit unique

places under the cultural, archaeological and

environmental point of view.”

At the heart of the Mediterranean’s illustrious

offering, industry stakeholders honed in on its

history of hospitality. Across the region’s gems,

prestigious service has become established and

expected by the elite traveller.

Guido Polito, CEO, Baglioni Hotels explained

the brand’s desire to place an emphasis on the

guest’s hotel experience. "'The Unforgettable

Italian Touch’ sounds like the promise of a one-

time experience of the highest value, unique,

and making every guest feel special, in true

Italian style.”

Beyond the lavish enchantment of the French

Riviera, Ziad Atrissi, general manager, JW Mar-

riott Cannes emphasised expertly personalised

service as a differentiating factor, which draws a

loyal affluent following to the region. Atrissi not-

ed: "We create an ambience of simple elegance

where they feel welcome and feel free to be

themselves."

From this authentic hospitality, flows an effort-

less, culturally immersive experience, highlight-

ed Fran da Silva, sales and marketing executive,

Marbella Beach Hotel, who expressed: “The

distinctive colours, flavours and sounds mingle

with the mellow rhythms of unique Mediter-

ranean life forming an irresistible combination.

The Mediterranean style of luxury is inspired by

nothing less than the classic sophistication of

history itself. We surpass our luxury travellers’

expectations by appealing to all senses.”

With the Mediterranean characterised by a

charismatic service, Santikou surmised: “These

principles of simple luxury extend not only to

the decoration and architecture but also to the

style of hospitality which can be found in the

Aegean.”

enhanced communication

“The Mediterranean is very important and

remains a popular destination to our guests

from around the world,” emphasised Thomas

A which the Mediterranean region possesses

Daniel Essex, CEO, Luxury Cruise Portfolio en-

thused: “The Mediterranean style of luxury has

heritage, this is not something that can be eas-

ily replicated. With heritage comes finesse, an

attribute that has been passed down through

generations of managers within hospitality

institutions that have been providing luxury to

patrons over many, many years. Luxury does

not have to be big and glitzy. It sits perfectly

under the banner of charming and refined.”

Concurring, Katerina Santikou, business devel-

opment manager, The Skiathos Princess Hotel

described how the region reigns supreme

against new high-end destinations: “Each

destination is undoubtedly unique. Emerging

global luxury hotspots have stunning and awe

inspiring attractions, often built on an incred-

ible scale. Greece is not trying to compete with

that. The Mediterranean is a different destina-

tion and by focusing on our cultural strengths,

such as the rich traditions and world renowned

hospitality, we create long lasting personal

experiences for each of our guests.”

Indeed elaborating on the region’s distin-

guished yet understated interpretation of

21feature mediterranean

menaluxury.com

Inspired by the intoxicating ambience of Turkey,

D-Hotels & Resorts has announced the arrival

of a new property set to delight visitors during

the prime summer season. The brand’s newest

addition, D-Resort Göcek, is due to open its doors

in May 2014.

D-Resort Göcek is located in the traditional

Turkish village of Göcek, coloured by backdrops

of dramatic forest-clad mountain ranges and

a secluded beach and luxurious marinas. The

property represents undiscovered Turkey at its

very best; all only 20 minutes’ drive from Dalaman

airport, the resort offers abundant scenic oppor-

tunities, dreamy coves and picturesque islands

for pioneering travellers to explore.

Meanwhile, the already celebrated D-Hotel Maris

is expected to re-open for the summer, aiming to

surpass expectations, welcoming visitors with a

host of fresh features. D-Hotel Maris guests will

now be able to privately charter a custom made

luxury wooden RIVA styled motor boat in addition

to the stunning 100ft bespoke sailing yacht and

Sunseeker Portofino 48. Clientele will be able to

discover an enchanting array of nearby Greek

islands and Turkish villages dotted along the

coastline.

Dazzling Turkish opening

Gabriel Escarrer, CEO,

Melia Hotels Interna-

tional describes how the

Mediterranean region

satisfies the needs of the

luxury traveller.

Our company has a huge

presence in many Medi-

terranean and neigh-

bouring countries: Italy,

Greece, France, Croatia,

Bulgaria, Egypt and

of course, Spain. I will

focus on Mallorca and

Ibiza, part of the Balearic

islands, known as the

‘pearls of the Mediterra-

nean’ which are between

the most appreciated

resort destinations world-

wide. Mallorca, together

with Ibiza and Menorca,

its sister islands, were

the cradle of tourism in

the Mediterranean in the

20th century.

Today, Mallorca and Ibiza

are evolving towards a

higher-end, accordingly

with the new dominant

feeder markets’ de-

mands, whose visitors

love beaches and land-

scapes and are willing

to pay a differential fee,

but without sacrificing

luxury and sophistication.

Both Mallorca and Ibiza

display several versions

of luxury: the fun and the

vibe, with the best places

to be and to be seen,

and also the more quiet

as well as discreet of its

luxury coves, anchor-

ages, golf courses, and

the islands’ secret places.

ME Mallorca and ME Ibiza

provide the widest range

of luxury experiences to

those who want it all.

evolviNgdestiNAtioNs

Harrison, director of sales – Nordic,Benelux,

South Africa and Middle East, Silverseas Cruises

acknowledging the universal, continual draw of

the region.

Experiencing a modest 10 per cent growth in

arrivals in the last 12-24 months, according to

a recent UNWTO survey, there is a sense that

tourism in the region will continue to flourish,

with enough exposure. Puglisi outlined: “The

Mediterranean area provides a unique com-

bination of natural and cultural resources that

attract an ever increasing number of visitors

from around the world, especially in the luxury

sector.”

In order to promote the Mediterranean area, the

ENIT Dubai Office selects and invites UAE tour

operators to attend the BMT (Borsa Mediterra-

nea del Turismo) fair in Naples.

Indeed, forging increasing transport links, Spain

is also cultivating a relationship with the Middle

East. Spain is eyeing the Middle East as an impor-

tant feeder market as Carlos Hernandez, Counsel-

lor of Tourism of Mediterranean and Middle East

countries, Turespana noted: “We are determined

to increase our presence in the Middle East by

increasing tourist flows between Spain and the Gulf

countries and climbing in the ranking of favourite

tourist destinations for the Gulf area.”

Additionally, social media is becoming a key tool to

increase awareness. Baglioni Hotels is engaging

with guests in a sophisticated lifestyle blog. Polito

revealed: “We chose to reach a wider audience of

people who share our values, in the hope of keep-

ing the interest and above all the passion for what

our country has to offer in all its forms.”

Enlivened by a passionate luxury hospitality industry

which has conviction in the finesse of this timeless

product, the Mediterranean looks set to continue to

enthrall.

22

exuding serenity, the rising emirate of ras Al Khaimah (rAK) is gearing up for a launch into the global tourism spot-light, and with it comes a continuously developing palette of luxurious offerings, as Steven Rice, the newly appointed ceo of rAK tourism development Authority, divulges to Stefanie Saghbini

having worked across a number of markets, what can

you say about the levels of luxury offered in the MeNA

region and specifically in Ras Al Khaimah?

There are a lot of things about MENA that really do make

it stand out as a customer value proposition. In Ras Al

Khaimah, we have fantastic beaches, all-year-round good

weather, heritage, natural features and a tranquil

atmosphere. All these aspects make it a wonderful

destination for luxury travel. It’s still unspoilt and tranquil,

and this makes it unique compared to the typical offerings.

Moreover, we have a number of wonderful properties such

as the recently-opened Waldorf Astoria, which boasts 346

spacious, luxurious rooms and suites, as well as Rixos

Bab Al Bahr and Banyan Tree Al Wadi, the latter which

offers a nature reserve in the desert.

Please describe your upcoming plans regarding the promotion of the emirate

generally, as well as its luxury offering.

We want to focus on the aspects of Ras Al Khaimah that are not so well known,

for example its 5,000-year old heritage. The emirate was formerly called Julfar,

home to a number of deeply-rooted historical events. Today, a large array of herit-

age sites, whose popularity we wish to elevate, are scattered throughout Ras Al

Khaimah.

The emirate has dozens of historical sites, of which many are unknown. We want

to take these sites and make them more well-known, and this can be used as a

hook to bring in visitors. Ras Al Khaimah can offer mountain biking, hill walking

and it also offers a great opportunity for photography. It has got the best desert

landscapes in the whole of the UAE, making it excellent for historical and heritage

escapades.

We also want to look at Ras Al Khaimah’s nature possibilities and expand on the

possibilities of utilising the Hajar Mountains, stretching 2,000m above sea level.

It offers uniqueness and differentiation. You can have a luxury experience here in

Ras Al Khaimah but we also have a very nice complement to this which is natural

and historical beauty.

History, heritage and nature areas are really what we are looking to promote and

tell the world about how fantastic they are.

how do you predict the luxury travel sector will evolve over the next decade

in Ras Al Khaimah and, in your opinion, what will be the key drivers for this

change?

We’re using different tools, however it is difficult to predict what will happen. There

are cycles of high optimism followed by high pessimism. We’re engaging with

specialists to find out the trends. However, we have found out that there is a very

high number of people searching for five-star accommodation in the UAE, and the

indicators are strong for Ras Al Khaimah as a sustainable five-star destination.

Furthermore, we have increased our hotel inventory by 50 per cent in the last 18

months. A lot of investors are looking at the destination and we feel that we are in

a good place and the direction in which the emirate is going is very healthy.

You mentioned that Ras Al Khaimah is in a fantastic position to attract invest-

ment. Please elaborate on this statement and tell us a little more about the

types of investments you would like to see.

We would welcome conversations with anyone that would assist in growing the

emirate. We are interested in the five-star side, as well as three–and four-star. I

would like to see investment into our attractions, such as different types of tourist

parks. We believe that Marjan island will become a tourism hub, as it contains

20km of beach; there is also the upcoming opening of a Santorini Hotel towards the

end of Q4 of 2014, alongside a large number of other upcoming properties. We feel

very positive about the future in terms of investments.

Q&

A

MeeT… STeVeN RiCe

What, for you, is the ultimate luxury experience?

I would say a helicopter trip to one of the very high hotels in Monaco

would be one of them. Another would be a stay at Banyan Tree Al Wadi

to experience its accommodation, spa and gourmet offerings. There, you

are one with nature. And a stay at a roof-top terrace luxury apartment in

New York, towering over the urban madness of the city.

Where is your next holiday destination?

I want to visit a lot of the GCC region. This is an area that I want to spend

more time getting to know.

profilemenaluxury.com

advertorial

triple celebration beckons with the

re-opening of the d-Hotel Maris, the

launch of d-resort göcek, and the

completion of a major refurbishment

at d-resort grand Azur, Marmaris.

surpassing expectations, the exquisite d-Hotel

Maris will re-open its doors on April 25, 2014,

with a sparkling array of exciting features. taking

the spotlight will be the new stage at d-Hotel

Maris’ colliseum, which will play host to inter-

national entertainment acts as guests enjoy

this superlative rotunda overlooking the point

at which the Aegean and Mediterranean seas

marry together. these energetic vibes will also

flow through the arteries of the Zuma venue,

which returns to the hotel as a permanent fixture,

showcasing Zuma’s award-winning restaurant,

lounge and bar concept.

Further complimenting the hotel’s already im-

pressive fleet and promising the ultimate in pri-

vacy, guests may privately charter a custom made

luxury wooden rivA styled motor boat in addition

to the stunning 100ft bespoke sailing yacht and

sunseeker portofino 48. Alternatively, d-Hotel

Maris invited guests to ‘experience the exhilara-

tion’ with an opportunity to learn to water ski like

a champion, from June 17th to 22nd 2014. private

lessons will be available from the internationally

recognized slalom ski instructor, Holger Brüm-

mer and guests may practice on razor skis

with slalom ski expert volker engelhardt.

Additional initiatives include the property’s new

restaurant along the Bay; the launch of two

new boutique shops; and the introduction of a

private butler service in the presidential suite.

Meanwhile, set in the traditional turkish village

of göcek, d-resort göcek is set for a May 2014

launch. 20 minutes from dalaman airport, this

property affords guests the opportunity to expe-

rience undiscovered turkey at its very best.

this boutique property boasts 103 spectacular

rooms, two gourmet restaurants, a d-spA, a

d-gym centre, and premium meeting facilities.

Nestled in a unique location, d-Hotel göcek is

well positioned as a premier choice for travel-

lers seeking a true Mediterranean experience.

completing this trio of celebrations is d-resort

grand Azur, Marmaris, which has recently

concluded a major refurbishment programme

in which all rooms have been renovated. A

new steak & Bar restaurant and roof terrace

on the fifth floor have also been implemented.

exuding architectural flair, this 324 luxury room

and suite property is perfectly poised to exceed

guest expectations. Key facilities include the

Azur spa, its private blue flagged beach, water

sports centre, a delectable choice of dining op-

tions, and outstanding conferencing facilities.

D HOTELS & RESORTS: READY FOR SUMMER

A

www.dhotelsandresorts.com.tr

D-Hotels & Resorts has cemented its stronghold in the luxury tourism arena following a profusion of initiatives that collectively illustrate this dynamic group’s true hospitality prowess across the bejeweled landscape of Turkey.

24feature Usmenaluxury.com

Imbued with surprisingly understated glamour, the US beckons to the prosperous MENA visitor to experience this distinctive destination. Natalie hami explores how it is creating ties with the Middle East

nce considered unchartered ter-

ritory in many senses, a vast expanse of land;

Lady Liberty watched on as the US began

welcoming Europeans in search of the Ameri-

can dream onto its fruitful and abundant land.

Its history has inspired memorable poetry,

monumental novels and, not forgetting the all-

powerful and glitzy movie industry, Hollywood.

This once unknown land has risen to unri-

valled levels of prominence. And with its lux-

ury hospitality industry creating a noteworthy

however unexpected discreet and understated

level of opulence for its guests, the establish-

ment of brands such as Waldorf Astoria and

Four Seasons have boosted its integrity.

In times gone by, crossing the treacherous wa-

ters separating Europe and the US, with Lady

Liberty in sight, was no mean feat, however as

times changed, so did the accessibility of this

developing territory. Casting her confident eyes

on the Middle Eastern

market, the country

continues to seek out

new opportunities.

However, the prepara-

tions have already commenced for this unique

market, with a plethora of flights from major

regional airlines such as Emirates Airline

which fly to San Francisco, Los Angeles, New

York and Boston currently, among others, with

recent network expansions being announced

such as Saudi Arabian Airlines launching its

inaugural flight to Los Angeles.

Referring to this further expansion across the

waters, Carolyn Jones, international marketing

and events manager, Visit Florida said: “Visit

Florida is currently working with Qatar Airways

on promoting new flights to Florida.”

The creation of a bridge between the two very

diverse regions of the world is also being

skilfully fortified by DMCs such as Access

Destination Services. According to Christopher

Lee, CEO, Access Destination Services, the

company has recently entered into a global

alliance with Pacific World which has offices

in Dubai and 24 other countries around the

world. “Thus, we expect to see a significant

increase in our MENA business in the coming

months.”

Spreading its wings

As opportunities and contact between the two

regions begin to stretch across the ocean,

reaching into the MENA region and creating an

inextricable link, the US in turn has begun to

create its luxury offerings with a keen aware-

ness of the MENA visitor.

Alan Reichbart, director of marketing, Four

Seasons Resort Orlando at Walt Disney World

Resort elaborated on how the soon-to-open

resort has specially designed suites ideal for

the MENA family.

“We are very focused on the needs of this

market. At Four Seasons Resort Orlando, we

will have 68 suites out of our 444 guestrooms.

Suites with numerous connecting rooms were

incorporated into our design to accommodate

those looking for a little extra space. The 16th

floor was designed specifically with the MENA

market in mind.”

Reichbart further enthused that the one-bed-

room 3,300m2 Royal Suite has an additional

92.9m2 terrace, offering amazing views, and

much more.

He added: “For Middle Eastern guests who

often like to travel with large families or

groups, the 16th floor will be a wonderful op-

tion. For guests who prefer an added element

of security and privacy, the entire 16th floor can

be keyed off so only these guests have access

from the elevator onto this floor.”

As the network of lucrative ties across the

O

INsPIreD GlAmour

25

David Gerdes, vice president of sales

and marketing, Pacific hospitality Group

reveals how California is reaching out to

MeNA

What percentage of your clientele is from

the MeNA region and how do you promote to

them?

We see great possibilities for growth from the

region for our California Resorts. The MENA

region is very much an emerging market for

us that we look to develop. We know travellers

from the MENA region are increasingly looking

to California for new luxury experiences and

our properties fit their needs perfectly, offering

personalised services, privacy and attention to

detail – all set in stunning, idyllic locations. We

are looking to further engage and deepen our

cooperation with the luxury travel industry in

the region, to develop long lasting and mutu-

ally beneficial relationships.

Will you be attending the Arabian Travel

Market this year?

Yes, we are excited about attending ATM this

year with an expanded presence as part of the

Brand USA pavilion to launch our luxury Merit-

age Collection to the market. Included within

the collection are: Bacara Resort and Spa

located in Santa Barbara, Balboa Bay Resort in

Newport Beach Orange County, The Meritage

Resort and Spa in Napa Valley, and Estancia La

Jolla Hotel and Spa in La Jolla, California.

how do you successfully fulfil the needs of

the affluent MeNA traveller?

As a luxury hospitality provider, our properties

offer a high quality product, superb service

and recognition, with outstanding and desir-

able locations.

Of particular note is our Meritage Collection

which is a new, reimagined experience that

offers a variety of distinctive properties in

renowned California destinations. From Napa

Valley to Newport Beach and La Jolla, the

Meritage Collection provides a truly inspiring

and unique variety of experiences. No matter

which location you visit

along the West Coast,

visitors will discover

a uniquely tailored

experience.

Q&

A

feature Usmenaluxury.com

waters becomes ever more secure, an array of already established properties, both on the East and

West coasts, are looking to become a part of this successful partnership.

Andreas Oberoi, general manager, Trump SoHo New York noted: “From lavish accommodations and

an inspired locale to exceptional dining and well-appointed amenities, Trump SoHo New York’s unique

brand of luxury hospitality flawlessly aligns with the MENA market. We have recently hired a new

international sales manager who will focus on this market too.”

Mondrian LA also explained how the property is currently reaching out to the MENA market by pro-

moting an exclusive package offered only to this particular market.

Naturally American

Old world glamour and a most classic interpretation of opulence emanates from many US luxury

hotels, extending their hospitality, along with their unique and memorable style to discerning Middle

Eastern clientele. However, this chic luxury also takes into consideration the specialised needs of the

MENA visitor, such as dietary requirements.

Annette Weishaar, vice president of sales, Caesars Entertainment noted: “We are knowledgeable in

and mindful of Arab customs and traditions, and have catered to affluent travellers from the Middle

East and continue to do so."

She further elaborated that Arabic channels are available and halal food can certainly be provided if

there is a need. Weishaar added that they also have members of staff that are fluent in Arabic.

However, the destination’s luxury experience for the MENA visitor appears to encompass much more

than an array of specialised requirements; it is a careful blend of intrinsically American splendour

whilst also remaining loyal to the needs of MENA clientele.

Matt Zolbe, director of sales and marketing, Waldorf Astoria New York, further explicated on this: “We

deploy a standard we refer to as True Waldorf Service. It starts, of course, with stand fare: Arabic

television, Qiblas, bidet hoses, a butler service, suite attaches and the hand selection of the ideal suite.

However, if done well it will reflect a much more anticipatory approach than a menu of options can

illuminate.”

This was also elucidated by Jill DeMone, director of sales and marketing, Mandarin Oriental, Miami,

who noted that the creation of a home away from home is paramount.

She further remarked: “Understated service is what Mandarin Oriental is known for, this is exactly what

our affluent clients are – and the team goes above and beyond what is expected from luxury hotels.”

A union of resplendence and confidence, the US is inviting discerning MENA clientele to experience

the American dream within a backdrop of its chic luxury offering.

26

deeply rooted as a segment and

as a sport, with centuries of tradition behind it,

golf is well-established worldwide as a game for

the elite and, full of zest, it has spread across the

corners of the world. consequently, new frontiers

are opening and vying for a market share of golf

travellers. Across the MeNA region, golf has been

in bloom, with new courses burgeoning to offer

the highest end in upmarket golf.

chris card, group general manager, Abu dhabi

golf club and saadiyat Beach golf club described

the visible levels of popularity that the sport has

reached: “our clubs demonstrated great success

in 2013, taking the crown as the favoured golf

destination in the UAe. saadiyat Beach golf club

delivered growth of 94 per cent in 2013 on 2012

while Abu dhabi golf club recorded gains of 56

per cent for the same period.”

card further enthused that another unique facet

of playing golf in Abu dhabi is that it has many

cultural attractions that distinguish it from the

crowd: “events are growing at a fast rate with

the F1 grand prix, football, tennis, concerts and

exhibitions becoming more prominent in Abu

dhabi and setting us apart from other ‘golf only’

destinations.”

this new height in popularity manifests itself in the

fact that the region has become the host for world-

PreCIsIoN PlAyWith an array of prestigious competitions being held across the Middle East, the region is now flourishing on the world golf map. Panayiotis Markides reveals how MENA has blossomed into a premier destination that stands tall amongst more traditional golf tourism hotspots

feature golfmenaluxury.com

27

recognised golf tournaments, such as the

recently held Abu Dhabi HSBC Golf Champi-

onship, which provides further grounding for

the MENA golf industry to assert itself, and

demonstrates the greatest evidence that golf

in the Middle East is bearing fruit. “Abu Dhabi

HSBC Golf Championship continues to shape

offerings for the luxury golfer, allowing us to

create a tourism-based product and engage

fans pre and post the event itself,” explained

Card adding that the prestigious tourna-

ment provides the seed to bring in more golf

travellers.

Naturally pleasing character

With the UAE acknowledged as a destina-

tion that can facilitate world-class competi-

tions, it is perfectly poised to offer a distinct

year-round alternative to traditional locations.

“There are a number of issues that differenti-

ate us from some of the more traditional

golfing destinations but climate must be

one of the key points; we are almost able to

guarantee the travelling golfer sunny skies

on a year-round basis which many destina-

tions are unable to do,” explained Simon

Mees, general manager, Al Hamra Golf Club,

describing the way in which the property is

distinctive, and how geography and climate

constitute prime assets.

The region’s uniqueness is a view further

echoed and supported by Carly Tjader, sales

executive, Yas Links Abu Dhabi, who also

emphasised the more specialised features

available: “One aspect of Yas Links that

makes us unique in the region is that we are

the first true links course in the Middle East.

Combined with 365 days of golfing weather,

this is what sets us aside from all the others

internationally.”

Meanwhile, nearby on the very edges of the

Middle East region, lies the island of Cyprus,

which also readily boasts similar advantages

of ideal, all-year-round weather. This was

aptly expressed by Maro Kazepi, golf tourism

coordinator, Cyprus Tourism Organisation

who noted: “The island as a golf tourist desti-

nation, has a competitive advantage com-

pared to other destinations as it has an ideal

climate especially during the winter months –

the best in the Mediterranean – fantastic golf

courses in close proximity, as golfers like to

play at three to four golf courses in the same

area, great hotels, excellent services, two

modern airports, and offers a choice of other

experiences such as hiking, diving, sailing, or

just relaxation and spa/wellness retreats.”

Sporting evolution

With such elevated offerings already in place,

and with the segment continuing to grow, it

seems only natural that the region's stake-

holders must move and shape themselves

accordingly, keeping the modern needs of

various markets in mind. Royal Golf Club

Bahrain has been targeting golf travellers

through strategised campaigns, according

to Sue Addison, senior marketing and PR

manager, Royal Golf Club Bahrain who further

explained how Bahrain’s only course aims

to keep its edge in a world where golf is

continuing to grow: “The Royal Golf Club has

created Stay & Play golf and accommodation

packages with a number of the country’s top

hotels and is also working with hotels and

tour operators to increase awareness among

inbound business and leisure travellers about

the club’s 'No Hassle' package which pro-

vides green fees, hire clubs and golf balls.”

It is also evident that the sphere of golf is

morphing and moulding to suite contem-

porary trends; enter the swiftly developing

world of social media.

Tjader indicated the importance of social

media for the golf industry as it allows for

everyone to see for themselves what is hap-

pening in the world of golf, extending to travel

golf specialists who, as a result of the various

online means seem to have increased ad-

ditionally, and are able to thus publicise their

thoughts and opinions of the courses and

tournaments played worldwide.

The significance of social media was also

highlighted by James Williams, director of

golf, JA Jebel Ali Golf Resort who said: “We

use social media for marketing purposes and

we realise how important it is for future de-

velopment.” He added: “The JA Jebel Ali Golf

Resort is a vast scenic landscape that has

been well maintained to form a world class

golf course. It is very appealing to all levels

of players and with many tees for each hole,

it can be played as an 18-hole course as well

as the nine-hole course.”

As a unique and world-class golfing des-

tination, it is apparent that the region can

only grow its golf offerings further, pioneer-

ing the way forward for the sport.

Consequently, new frontiers are opening and vying for a market share of golf travellers.

feature golfmenaluxury.com

28

mAsTerFul ArTIsTryStroke by stroke, the high-end travel industry is conjuring an illustrious and vibrant experience to enliven and enrich the corporate traveller’s visit beyond expectation. Naomi leach reports

Exuding power,

sophistication and influence, corporate

travellers embody the most discerning and

demanding clients that connoisseurs of

luxury are ever likely to encounter. From

the moment this distinguished species

disembarks, the veteran elite travel industry

professionals’ ability to detect their myriad

concerns and to respond to these subtle

nuances to deliver a seamless, personalised

service is of paramount importance. The

corporate traveller represents an opportunity

for artisan luxury providers to vibrantly

illustrate a destination which would otherwise

remain a colourless outline. Indeed for high

powered executives compelled to travel for

their job, the experience is at risk of fading

into an undefined haze of lost hours where

each airport and hotel blurs into uninspiring

monotony. But instead the high-end travel

industry is demonstrating its prowess at

transforming a work visit into one of vibrant

relevance, cultural and social connection,

crafted to enamour corporate guests and thus

inspire a return visit.

Technology-infused personalisation

For the time-pressured, international

jetsetter, the corporate experience begins

en route. Recognising the value of a restful,

productive journey, Etihad Airways has

recently introduced a number of measures to

ensure guests can sleep soundly on board its

craft. Focusing on sensory factors enhancing

sleep, a specially developed mattress and

duvet have been designed to regulate

body temperature, while noise cancelling

headphones have been provided plus cabins

featuring advanced mood lighting systems.

Once executives hit the tarmac, their

continued connectivity is assured with

services such as Mövenpick Hotels & Resorts'

recently launched hotel limousine fleet which

offers 4G WiFi connectivity.

On arrival to a hotel, a number of high

expectations must be met and surpassed as

Filipa Carvalho de Sousa, marketing manager,

Rosewood Abu Dhabi outlined: “Today’s

corporate traveller is looking for much more

than a comfortable and clean hotel room.

Travellers are looking for stand-out dining

experiences, intuitive, sophisticated service,

accessibility, a personalised approach and

top-notch amenities.”

In a bid to design a bespoke visit for each

guest, Yves Dewaegenaere, director of

marketing, The St. Regis Doha, Al Gassar

Resort noted that a personalised butler

corporate travelmenaluxury.com

ensure speedy, efficient as well as seamless hotel stays.

Indeed elaborating further, The Domain offers a fresh

approach to business travellers by perceiving them

as individuals with multiple objectives for their stay.

“In our current world, so much media, entertainment,

technology, style and sociability is integrated into our

work. Functionality is not enough. Executives want to

be stimulated by their work and travel experiences. The

boundaries blur in their lives and that is why the element

of play is always a serious consideration at The Domain,”

de Groot continued.

In facilitating this integration of personalised desires into

the frenetic business schedule, technology plays a key

role. It provides guests with complete autonomy at the

touch of their fingertips. Pioneering technological in-room

solutions, The Torch Doha uses customised software to

create guest profiles. Likewise, The Starwood Preferred

Guest Program implements its user profile to offer

guests upgrades, privileged access and more.

“Travellers are becoming increasingly more savvy

and Conrad Dubai delivers on the promise to offer the

greatest luxury – the luxury of being yourself,” asserted

Andreas Jersabeck, general manager, Conrad Dubai.

The property offers guests a Conrad Concierge App to

customise details of guests’ hotel stay from amenities,

preferred pillow to pre-ordering dinner through room

service. Likewise, Rosewood offers an App while

The Domain has created The Conversation – a social

communication platform embedded in The Domain App

and website – for guests to enjoy increased networking

opportunities.

service has been launched. “St. Regis is a

brand that allows us to truly individualise and

personalise the stay of each of our guests

and this is something that is especially

appreciated by our corporate travellers.

Having a St. Regis butler upon arrival

escorting our guests to the room, offering

a complimentary welcome drink, pressing

two items of clothing complimentary, the

unpacking service and our e-Butler servicing

allowing our guests to contact their butler

day and night by telephone, text message and

e-mail gives especially corporate travellers

peace of mind.”

Acknowledging the intuitive care required to

anticipate the needs of this type of traveller,

Patrick de Groot, managing director, The

Domain Bahrain explained: “Personalised

service will no doubt remain the most

important aspect of a stay in a luxury hotel.

Our team of butlers ensure that each and

every guest is looked after with intuitive and

responsive service. There when you need

them, yet not pandering when you want

some peace and quiet. Another important

component is connectivity. If you fail to deliver

this nowadays, it quickly turns your luxury

traveller off."

With this in mind, The Domain provides

guests with a Technology Butler showcasing a

briefcase packed with technology solutions to

Vibrant personality

A number of factors are luring business

travellers back to a destination time and time

again such as the chance to successfully

engage with their locale. Rather than cultural

immersion, executives are provided with the

opportunity to dip in freely and experience

an indigenous exchange triggering a cultural

resonance. Hospitality professionals are

offering corporate guests a vivid hint of

the culture, history and geography of each

locale with privileged access opportunities.

Governed by the 'Sense of Place' philosophy,

Rosewood excels at crafting unique indigenous

experiences.

All the while, Conrad Dubai has launched

Mood Services for the Concierge team to

tailor experiences with exclusive access and

an opportunity for guests to connect with the

culture. “Whether it’s to go on a helicopter

sightseeing tour, or escape to the tranquility of

the Arabian Peninsula aboard a luxury yacht

or ascend to the top floor of Burj Khalifa, the

tallest building in the world, we are able to

make it happen,” noted Jersabeck.

Using technology to personalise and colour

each visit with a memorable hue, luxury

professionals are honing their craft to gratify

the discerning tastes of corporate travellers.

premium picks

1 ViNTAGe CRUiSiNG Beautifully enticing, Lake

Saimaa, Finland’s largest lake and the fourth larg-

est sweet water nature lake in the whole of Europe,

invites discerning clientele to enjoy a private cruise

on a vintage ship, some of which date back to 1904.

This gratifying cruise is combined with a gourmet

lunch and breathtaking views, which also takes pas-

sengers right up to the Olavinlinna Castle where they

can partake in a private backstage tour of well-known

opera artists, or even enjoy fine dining in one of the

fascinating rooms of the castle.

2 CAPTiVATiNG PANoRAMA With the most luxuri-

ous and deluxe igloos located atop a mountain,

this experience promises complete bliss. For those

looking to immerse themselves, undisturbed, in their

majestic Nordic surroundings, a Michelin-starred chef

can be provided to satisfy a guest’s dining desires.

3 WiNTeR SAFARi The snowmobile night safari

blends adventure with the rapture of viewing

particular indigenous animals up-close, such as the

moose and the reindeer. This fast-paced experience

can last from half an hour to four hours, depending on

what the guest wants.

4 ADReNAliNe RUSh Calling all rally enthusiasts,

this unique and exciting experience enables

clientele the chance to be taught privately how to

drive on an ice lake in a real four-wheel drive rally

car by four-time Rally World Champion Juha Kank-

kunen or Tommi Mäkinen. Elite clientele can also fulfil

their thrill-seeking side by driving a Lamborghini or a

Porsche.

5 CAll oF The WilD Husky dog-sledding provides

the unique experience of a quiet and serene en-

counter with nature as the dogs grow silent with only

the sound of their paws on the snow. Luxury Action is

the first and only company operating this in the North

Pole. Guests are provided with all the equipment they

need and taught how to drive the sled team, with the

destination being Lapland.

A SNOWY AND REFRESHING ESCAPE, FINLAND AND LAPLAND HAVE

AN ARRAY OF ICY INDULGENCES FOR ELITE CLIENTELE. JANNe hoN-

KANeN, DiReCToR, lUxURY ACTioN UNVEILS SOME OF THESE MOST

IMAGINATIVE AND INSPIRING EXPERIENCES

30menaluxury.com

premium picks

ToP FIVe luXury TrAVel ACCessorIes

oTiS BATTeRBee PReSeNTS...

e ye m a s k This lavender-filled eye mask is simply a must

when travelling; with the lavender helping

promote deep sleep and the velvet back

soothing against the eyes.

C l a s s i c e n ve l o p e The Classic Envelope is handy for ensuring all

important documents are in one place. I keep

passport, boarding pass, phone and a good

book in mine. The waterproof lining means it

doubles up as a handy flat wash bag too.

TTGMENA LUXURY SELECTS SOME OF THE MUST-HAVE ACCESSORIES FOR YOUR TRAVELS IN 2014

SoNoS SUB SPeAKeR A wireless speaker which fills an entire room with thick layers of deep, bottomless sound letting you hear and feel every chord, kick, splash and roll. the wireless, one-button setup seamlessly inte-grates with the sonos system while the two force-cancelling speakers positioned face-to-face offer deep sound with zero cabinet buzz or rattle.www.sonos.com

accessorise me.. .

TAG heUeR // CARReRA AUToMATiC WATCh sporty, sleek and effortlessly cool with instant readability, characterise this classic calibre 5 auto-matic watch by tag Heuer. A perfect accessory that can be worn day and evening.www.tagheuer.com

JiMMY Choo// ShADoWA neat little compartmentalised pochette that is worn across the body with a long gold chain strap. the chunky id bracelet hardware with Jimmy choo logo adds attitude to the shadow bag.www.row.jimmychoo.com

NoKiA lUMiA 2520A truly mobile tablet promising connectivity wherever you choose to go. With a high resolution, full Hd display with the best outdoor readability, it can be used anywhere under the sun. Boost your productivity with built-in Microsoft office, great apps and personalised Windows rt 8.1 experience.www.nokia.com

1

2

3

4

T r a ve l p i l l o w When travelling long-haul, a travel pillow is

essential and this luxury inflatable one has

been designed to fold flat and be stored

away easily.

w a s h b a g The wash bag is made from waterproof waxed

canvas, used for all weather outer wear,

ensuring that toiletries are carried securely.

5 T r a ve l P o u c h

The Travel Pouch, the perfect travel accessory,

is lined with a quilted suede fabric which

provides protection for delicate items and is

great for carrying smart devices and technology.

Ian Smith, managing director, Otis Batterbee shares some

of his favourite selections from the new Savile Row inspired

range of travel accessories; the perfect companions on

any luxury journey. Otis Batterbee is a British luxury brand

founded by the designer himself with inspiration drawn from

his family’s rich history in design and fashion.

gallery

grey goose hosts a private dinner for members of the cast of 12 years a slave at sunset tower in los Angeles, the Us. A glittering guest list includes Brad pitt, lupita Nyong'o and chiwetel ejiofor.

Football legend and a global Ambassador for emirates Air-line, pelé, makes a special visit to the airline’s headquarters.

the dubai international Boat show 2014 opens at the dubai internation-al Marine club – Mina seyahi, with 750 exhibitors, a 20 per cent increase in new exhibitors compared to 2013.

the British polo day 2014 series, presented by land rover, kicks off in style at Abu dhabi’s ghantoot racing & polo club, the private royal club of HH sheikh Falah Bin Zayed Al Nahyan.

Marking the 50th anniversary of the designation of the spectacular Mathews Mountain range as a Kenyan Forest reserve, cheli & peacock invites intrepid adventurers to stay at the idyllic hideaway, Kitich camp.

Japan’s well-known cherry blossom trees burst forth at varying times. captivating the heart of the people, the custom of ‘hanami’ is to hold par-ties beneath the cherry blossom trees in the mountains and parks.

32menaluxury.com

gallery

THE FACTS

WheN:

June 9-12, 2014

WheRe:

south Beach, Miami

The DeSTiNATioN:

the Us is hailed as the biggest

luxury hospitality market in

the world, with 25-50 per cent

of global revenue originat-

ing stateside. Miami is at the

centre of this momentum, with

the world’s greatest collection

of high-end hotels back-to-

back along collins Avenue and

quick links to the red-hot latin

American market.

idiosyncratic, eclectic and

increasingly iconic, Miami has

shaken off its reputation as

a refuge for gangsters and

superannuated Americans

to become the Magic city of

transformation.

serge dive, founder and ceo,

le Miami said: “We always

choose a destination that

shares the dNA of our proposi-

tion. No other destination in the

world goes with the notion of

high-end contemporary travel

like Miami.”

The VeNUe:

Miami Beach convention

center

JUNe 9

10:00 Arrivals and registration

at Miami Beach convention

center

12:00-14:00 exhibitors have ac-

cess to their stands

19:30-22:00 le Miami official

opening party

JUNe 10

09:20 Appointments begin

11:15 Morning appointments

commence

14:30 Afternoon appointments

begin

20:00-23:00 le Miami official

party brought by W Worldwide,

hosted by W south Beach

JUNe 11

09:20 Appointments begin

11:15 Morning appointments

commence

14:30 Afternoon appointments

begin

JUNe 12

09:20 Appointments commence

for the day

14:30 Afternoon appointments

begin

15:40 Afternoon break

16:00 Afternoon appointments

commence

20:00-23:00 le Miami

Awards party brought by

travel+leisure and depAr-

tUres, hosted by Morgans

Hotel group

DATES FOR YOUR DIARY

ilTM Africa April28-30•Cape Town

ATM May5-8•Dubai

Kingdom Business & luxury Travel Congress June9-10•Riyadh

Routes Africa June22-24•Victoria Falls

traditional luxury belongs to the past. le Miami is the catalyst for the

next evolution of travel. the team at le Miami calls it definition by style.

in the last 20 years, a new charge of creative, design-led and community-

integrated ‘lifestyle’ hotels have transformed the travel industry. the

emergence of the new ‘creative class’, has driven a demand for travel

products that are unique and culturally connected.

consequently, the contemporary definition of luxury isn’t about money.

it’s about creating an inimitable experience based on style, space, well-

being, content, design, authenticity, storytelling, urbanity and innovation.

the future belongs to the pioneers with the capacity and bravery to act on

this cultural shift first. le Miami’s purpose is to identify and unite them.

the limited edition collective meets in Miami annually for the fiercely

business-driven yet passionately festival-like event. Across four days,

there are up to 42 pre-scheduled appointments with relevant individuals.

However, the team curates both its crowd and its scene to go beyond the

average trade show, transforming the conference into a Ministry of ideas;

networking events into electric parties; and dull plasterboard booths into

a revolutionary show space.

dia

ry le mIAmI : The CollIs IoN oF luXury & lIFesTyle

The new generation of travellers are fracturing travel brands into lifestyle brands. The collision of luxury and lifestyle has arrived.