Challenge the future

DelftUniversity ofTechnology

Social media and webcare with university studentsRob Speekenbrink, communication TU Delft, the Netherlands

Rob SpeekenbrinkConsultant Online Media

@RobSpeekenbrink+316-81834114

www.speekenbrink.com

Branding vs webcare

•Personal branding is about showing scientists what they can do themselves to promote themselves, their work, the field and the university.

•Webcare is about listening and acting upon what’s being said about the university, the topics and the people

•Branding and webcare are intertwined•Webcare includes branding the institute itself

webcare TU Delft

• monitoring• intervention• influencing

• 10 students• From 9AM until midnight• 7 days a week• Monitoring and alerting the

rest of the organisation• Answering all questions

(!!) Within an hour • Producing content

Monitoring

Intervention

Influencing

•Communication about content (research, news, education, valorisation, student projects)

•Communication about the way we do our job•Train scientists (etc) how to communicatie (all media)

•Spin and de-spin•Press-releases•Answering to media questions•Talk about dilemma’s

Science communication TU Delft

Core businessEnvironment,Infrastructures & mobility

Health

Education / TU Delft

Energy

Sport innovation, Process technology, robotics

Research / TU Delft / quantum

Blogs and Twitter

Content follows platform

Rob SpeekenbrinkConsultant Online Media

@RobSpeekenbrink+316-81834114

www.speekenbrink.com