tuesday 11.5

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Week of 11/4 Implementing the Plan OVERVIEW: Time to take the tactics from individual tactics and put them together for a comprehensive and cohesive plan including scheduling and budgeting Group your tactics by similar theme or objective they accomplish. Are there any that you can weave together effectively and seamlessly to make them more effective? Are there any that you can eliminate Go back and review your research and what the original goals were, is everything in line? Does everything in development or in the plan fit? Review your target and any information found there, do your tactics make sense and are the goals still relevant? What’s the best way to develop to group your tactics and communicate your plan? Which way will be the most effective and helpful? Group by? Public, Goal, Objective, Media category?

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Page 1: Tuesday 11.5

Week of 11/4

Implementing the PlanOVERVIEW:

•Time to take the tactics from individual tactics and put them together for a comprehensive and cohesive plan including scheduling and budgeting•Group your tactics by similar theme or objective they accomplish. Are there any that you can weave together effectively and seamlessly to make them more effective? Are there any that you can eliminate•Go back and review your research and what the original goals were, is everything in line? Does everything in development or in the plan fit?•Review your target and any information found there, do your tactics make sense and are the goals still relevant? •What’s the best way to develop to group your tactics and communicate your plan? Which way will be the most effective and helpful?

•Group by?•Public, Goal, Objective, Media category?

Page 2: Tuesday 11.5

Week of 11/4

Implementing the Plan

Campaign Plan Book•Your formal written presentation of your research findings and the recommended program. •Should be:• Concise• Professional• Confident

•Refer to the RFP handout provided at the beginning of the course for the list of required elements for your books.

Page 3: Tuesday 11.5

Week of 11/4

Implementing the Plan

TIMELINE of TASKS:

•Not required for your final book but you may include, if so desired. •The timeline includes not only the launch/release of the selected tactics, but also the steps leading to the execution•Work backwards to develop. • When do we want it to “run” or to be made public?To release t-shirts to the public on New Years for New Years Resolution push

Page 4: Tuesday 11.5

Week of 11/4

Implementing the Plan

TIMELINE of TASKS:Example: To release t-shirts to the public on New Years for New Years Resolution

push1/1/14- Shirts to be released/handed out

12/30/13 shirts delivered to agencyPrinter needs 2 weeks to print 5,000 shirts

12/16/13- Creative/design needs to be to printer, shirts need to be to printerClient needs to approve the design, usually takes them 3 days

12/12/13- Have final design to client to approveShirts take 10 days to deliver order

12/6/13- Order Tshirts12/5/13- Decide on tshirt color and type

12/1/13- Begin designing artwork for tshirt11/28/13- Obtain approval to execute t-shirts

11/21/13- Begin planning and presenting t-shirt idea to client

Page 5: Tuesday 11.5

Week of 11/4

Implementing the Plan

BUDGETS:•Remember to include or consider the following when thinking about each tactic for your budget:

•Personnel•Material•Media Cost•Production•Equipment/facilities•Administrative Items

Page 6: Tuesday 11.5

Week of 11/4

Thought of the Day:

Ideas are easy. It's the execution of ideas that really separates the sheep from the goats.

― Sue Grafton