tuesday social #19: social video and brand engagement
TRANSCRIPT
INCREASEbrand video shares
between and 2006 2013
7,000%of consumer SHARE
THEY HAVE
Internet
VIDEO FOUND Social Media accounts for
customer interaction with brand content.60of
consumers will spend at least 2 minuteswatching product video
3 in 5
2 out of 3
ONLINE VIEWERS
to watch
video duration%
more likely to purchase
wwwONLINE SHOPPERSwho view videos are
electronic automotive travel online
FOR BRANDVIDEO
TOP 5 SECTORS 365m views
308m views
270m views
222m views
fashion
In 2013,
of 25-54 years old 50%shared
brand video views
UNTRUE
TRUE
1 MINUTE OF VIDEO = 1.8 MILLION WORDSbased on an old Chinese proverb using
quotation (p=1000)x(30fps)x(60s)
videos are sharedmore than text 12x12x12x
based on a study of Facebook users in 2012
every minute
TWITTER USERS share over
You Tube links
MObile divicesof youtube
traf�c is fromYouTube 2014
25%
of the world’s
POPULATIONnow carryDEVICES
with access to ONLINE
VIDEOSeveryday...
2014SOCIAL VIDEO
BRAND ENGAGEMENT
Tuesday Social #19
205m views
how will social video engage your brand audience
source: http://wallblog.co.uk/2014/03/19/social-videos-impact-on-brand-engagement/