TUMBLR’s INVESTMENT

PRESENTATION

Tumblr’s Business Offerings:• Tumble-blogging

•That uses quick, mixed-media posts

• Providing the “Share on Tumblr” option to various media•Ability for user to post text, photos, and other media

• Free domain hosting

Competitive Advantage : Posting is made as easy as possible

FOUNDER:

David Karp

Market Valuation of Tumblr :

$800 MILLION

. . . Only after 5 years of establishment

Profit improvement plan at current:

• As of February 2012, a user is charged $1 every time the “Share on Tumblr” icon is clicked•Introduction of a streamlined Tumblr App available on iPhones• Premium themes now available

Industry: Internet and Software

Trends in tumblr

•Female wannabe – indie twins•Inspirational memography•Film, literature and music•Obey snapbacks•Promo•Water color painting of rap stars

Key Strengths

•Free•Simplicity•Well integrated with other social media•Digital platform supporting high

definition photos•No character limit•Social(engaging)•customization

Key Weaknesses• Confusing navigation

▫Difficult in commenting other tumblr user’s post• Not as user friendly• Some tumblr templates or themes require

purchase• Frequent maintenance• Inefficiency of chat functions

▫Require to install a plug-in so that it will enable a chat function

▫Anyone can have access to it (those without tumblr accounts can reply to your chat)

• Limited tumblr’s post editor

Major issues facing tumblr

•Target of a phishing attack

Main competitor: Blogger.com

•Founder Evan Williams Features

•Free to use•Easy customizable design•User friendly interface•Free Web Site Hosting (BlogSpot)

Blogger.com

Disadvantages

•Less variety of themes available•Blogger is not a search engine friendly

format •No ownership or control of the site. •Site can be deleted at Bloggers discretion

and you don’t have any discourse.•Using a blog for business•No plug-ins

BlogSpirit

•Developed by Solomon King•Features:

▫Assists Companies in setting up a dialogue space with audience through management applications

• Two types of solutions:▫ BlogSpirit – blog platform for companies▫ TalkSpirit – Social network platform for

companies

WordPress

•Developed by Matthew Mullenweg

• Features▫Bookmarklets – Easy to publish to blogs or

add links to your blogroll▫Full User Registration – Allows users to

register and maintain profiles▫Span protection

WordPress

Disadvantages•Technical•No control of the blog

▫can be removed at the discretion of WordPress.com.

•Not good to base a business on•Hosting needs to be purchased•Need to find a reliable hosting provider

Benefits of Using Tumblr

• Well designed• Good-looking • Free set of templates• Easy to start with interface• Post photos, videos, text, audio files, links• Easy mobility options, You can post through

email, phone, and even by a SMS.• Mobile apps available for Android, iOS

platforms.