TupperwareTupperware!!

Earl Tupper (1907-1983)

• Born in Berlin, New Hampshire• Started own business, went bankrupt• Then got job with DuPont Chemical• Created first model from polyethylene slag• Made cups, bowls, plates, gas masks• Founded Tupperware Plastics Company, 1938

Tupperware, 1946

• Created Tupperware• Air-tight containers for food storage• Originally the “burping seal”• Created during Great Depression

– Needed to make food last longer

First Generation Products

Second Generation Products

The Future Products

The Future of Tupperware

“Party Plan” Marketing

• Brownie Wise, 1948Click to listen

• Selling Tupperware products via the party sales method was an appealing career for women, who had few career opportunities after their men returned from the war.

• As consumers relocated from large urban centers to homes in the suburbs, backyard barbecues became a favorite way for families and neighbors to spend leisure time.

• The new Tupperware products answered needs created by this popular pastime. The Party Bowl kept macaroni and egg salads fresh and cold outdoors, while The Pie Taker provided easy transportation for homemade desserts. The Dip 'N Serve Serving Tray functioned much the same way, making it simple to get chips and dip to and from the backyard or the picnic site.

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Tupperware

• Was created by Earl Tupper• Used to preserve food• Selling of Tupperware started “Party”

marketing• Many products for many needs