turkcell: integrating hp universal cmdb with ibm maximo and other hp solutions

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©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Integrating HP UCMDB A practical example Hasan INAN Configuration Manager

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With over 36 million subscribers, Turkcell is one of the largest mobile phone companies in Europe. Attend this case study and learn how Turkcell is creating an integrated IT environment capable of supporting use cases across a broad range of IT processes, including asset management, configuration management, change management, and problem management. Solutions being integrated include IBM Maximo, HP business service management solutions, Universal CMDB, and Discovery and Dependency Mapping. This session will give you insight into how Turkcell IT staff delivered these integrations, what they learned in the process, and what results they have achieved.

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Page 1: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Integrating HP UCMDBA practical example

Hasan INANConfiguration Manager

Page 2: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

About Turkcell

Most Admired CompanyMost Valuable Brand in Turkey

Listed on NYSE and ISE Market Cap: $15.5 billion2008 Revenue: $7 billion

Communications & technologyleader in the regionLeading GSM Operator in Turkey with

36 million subscribersOperational since February 1994

62 M subscr. in 8 countriesLeading operator in 4 countries

Page 3: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

Co

rpo

rate

Life

Pe

rson

alLife

MOBILE INTERNET

Mobile TV

Health

EducationMobile Office

Mobile Devices

Mobile Business

Video Call Security

Location BasedServices

Mobile Advertising

Mobile Signature

Mobile Payment

Page 4: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

TURKCELL: Investing In Infrastructure

Billion TRY

2006 2007

0.80.9

1.2

2008

2.1 Billion TRY

2009 E

Since Foundation*Excluding Licence Fee

Turkcell and Customers in 2008

Turkcell Group Employees, Sales Channel, Partners and Suppliers

We continue to invest in Turkey

Page 5: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

“Most Admired Company” -Capital

Turkcell 14th in BusinessWeek InfoTech 100 list

Invesment in Ukraine

Turkcell at GSMA Board

MaxiMeSsage (MMS)Launch in Jul ‘02

GPRSLand Launch in Nov ‘01

WAP LaunchFeb ‘00

Prepaid Card Launch March‘99

5,5 millions subscribersby Dec ’99

2,3 millions subscribers25-year GSM License

Turkcell in service“İlk Alo”

Turkcell established1993

1994

1998

1999

2000

2001

2002

2003

2004

2005

2006Turkcell-imlaunch

In July 2000 began to be tradedboth in NYSE and ISE

simultaneously

MilestonesTurkcell-im - GSMA Global Mobile Award

TurkcellTeknolojiestablished

2007

Page 6: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

The Best Coverage By Far: 99%

Turkcell is well ahead in quality coverage with 18,000 base stations

19951997199819992000200120022003200420052006200720082009

Page 7: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

Business Problems Addressed

• Inaccurate CI information• None unique service catalog and none standard service model,

• Manuel up to date dependency mapping,

• Too many same kind of application, and code.

• Visibility of IT components• Increased project time (more analysts and operations people needs).

• Process and service efficiency• High ratio of rework.

• Monitored end to end services

• Control weaknesses• Uncontrolled change flow.

Page 8: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

Business Needs

• Ensure IT Services are aligned with the business needs,

• Improved process efficiency,

• Manage CI relationships,

• Determine impact of change and incidents,

• Improved metrics and management reporting,

• Improved controls.

Page 9: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

Business Challenges• Manage Business Flows and Processes

• Change, IT Asset & Configuration Management

• Incident & Problem Management

• SLA Management

* Monthly data Maximo Other

Request* 6250 80000

Incident* 45000 N/A

User 1000 35000

Workflow 125 1000

Application 60 500

Page 10: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

UCMDB Benefits to Turkcell ICT

A CMDB is a repository of information about CIs and

their relationships to other CIs.

• Overall visibility to Turkcell IT Network,

• Gain an accurate, complete and up-to-date picture

of Turkcell IT environment,

• Control change of CI information across the service

lifecycle,

• Remove complexity and make business services

easier to manage,

• Business IT alignment (dependency mapping),

• Integrate the business/IT relationship and make IT

more proactive as a strategic partner.

Impact

Analysis

Reconciliation

Configuration

Change

Tracking

Discovery &

MappingVisualization

Universal

CMDB

Page 11: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

Systems that are fed by uCMDB

Repositories that feed uCMDB

Integrations

User Interactions

Operations teams

Applications teams

Service Owners

Network

HP BAC

Maximo

HP OVO

HP uCMDB

Applications

TTECH CMDB

Servers

HP SIM

SAN

DDM (Dependency

Discovery Mapping)

Agentless Discovery

COGNOS

Solution Architecture

Page 12: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

CMDB PROJECT PHASE I PLAN

Verify project prerequisites

Application discovery

Discovery workshops

Integrations workshops

Turkcell UCMDB Solution Roadmap

Initiation Discovery Service

ModelingIntegrations

Server & Server Resources

Discovery (~3000 servers)

Network Discovery

Business Views

Applications and Services Modelling

Dependencies for Impact Analysis

Reports

Deployment plan

Server and probes

deployment

Training and Skills Transfer

•TCP Connectivity,

Loadbalancers, firewalls

•Linux, Windows, Solaris, HP UX, IBM

AIX, HP Tru64 via SNMP

•Database, Cluster, Virtualisation

platforms, Web servers, J2EE

platforms, Exchange, SAP, Siebel, Systinet

Feeding/ updating

systems with accurate CI data:

Enrich UCMDB with CI’s

from other repositories

•HP OVO Service Tree

•HP BAC Service Models

•Maximo

•Cognos Reporting

•TTECH CMDB

•Storage Area Network

•HP System Insight Manager

Integrations development

•Coverage of all network

segments

ILO

HP Tru64

Switch Telnet

Ttech CMDB

Redhat

Ldap

Page 13: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

• Deployment stage was 6 months. Deployment stage divided 4 phase.• Initiation - 2 weeks

• Discovery - 2 months

• Modeling - 2 months, some tasks start earlier with Discovery phase

• Integration - 2 months, some tasks start early with Modeling phase.

• What extra effort we made with deployment?• Türkcell Application Discoverer tool integration

• Redhat cluster discovery pack

• ILO (integrated light out) Shared Network Port discovery

• Telnet to switch, instead of SNMP because SNMP discovery use more switch CPU’s

DEPLOYMENT

Page 14: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

UCMDB Benefits and Numbers

o UCMDB Discovery CI 2,626,525

o Discovered Servers: o Unix 2,626, (Solaris:1581, HP-UX:123, IBM:70, Linux:813, Other Unix:39), Windows916

o Discovery Application:o Oracle 405, SQL Server 325, J2EE Server 747, Web Server1,203

o Created logical CI for modeling:o Turkcell Solution Domain: 18, Turkcell Solution: 293, Model: 601o Business Operation Group: 55, Business Operation: 352

o Established Standards:o Network IP range controllingo Controlling Application, server, product installation to compare with Gold copy of producto Controlling DNS, OID environment for reporting.

o Created accurate application inventory.

Page 15: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

UCMDB Model

Page 16: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

UCMDB HP-OVO Synchronization

•Produce the required source of data from the UCMDB (CI Relations, Service Model)

•Create or configure the required transformation artifacts for DMA synchronization

•Transfer synchronized data (Nodes, Services) results in HP-OVO

Page 17: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

Increasing complexity and constant change

Business services deployed across multiple locations

Distributed, heterogeneous environments

Managed IT Services

Improve Service Levels, Reduce Cost, Produce Business Result

Emerging technologies integrated with custom and legacy systems

17

Numerous software patches and updates

UCMDBUCMDB Challenges

Page 18: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

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More Resource Needed, Especially for Service Modeling

Project Plan Did Not Cover All Expectations

Aggressive Deadline

Lack of Experience About Tool Integration

Complex Environment

Design New Modeling Structure and Service Portfolio

UCMDB Difficulties

Page 19: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

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Start to Manage the organizational and cultural change

Easier and more flexible reporting

Creating Single source of truth for IT Infrastructure

CMDB improved E2E service quality and performance

Improved CMDB know how and experience

Take advantage of working as one team with HP and LightHouse Technology

Success Points

UCMDB gives opportunities to control standards, server creation, application

parameter, DNS checks etc.

Improve reporting, quality capabilities and reduce time.

Synchronized environment, UCMDB to HP-OVO, Maximo and Turkcell

Application Discovery

Designed Service Model, that covers Turkcell Services and maks ite easier to

monitor Dependency mapping

Easily control complexity and constantchanges

On time and extended success story

Page 20: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

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What’s Next

Integrate with Oracle ERP, PPM, HP Operation Orchestration Tool

Integrate More Security Rules

Improve Reporting Structure

Improve Service Modeling Structure and Service Catalogs

Improve Standards

Page 21: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions

21 ©2010 Hewlett-Packard Development Company, L.P.

To learn more on this topic, and to connect with your peers after

the conference, visit the HP Software Solutions Community:

www.hp.com/go/swcommunity

Page 22: Turkcell: integrating HP Universal CMDB with IBM Maximo and other HP solutions