turkey country overview

Turkey Country Overview / July 2013 1

TURKEY

2013


Country Overview


Markam / Turkey Presentation/ 2010

Country

Formal Name: Republic of Turkey

Short Form: Turkey

Terms for Citizens : Turk(s)

Capital: Ankara



Area Total: 780,580 sq.km

land: 770,670 sq km

water: 9,820 sq km

Geography



Borders

Land Boundaries: 2627 km

Border Countries: Syria (822 km), Iran (499

km), Iraq (331 km), Greece (206 km),

Georgia (252 km), Bulgaria (240 km),

Azerbaijan (9 km), Armenia 268 (km)

Coastline: 7200 km

Black Sea in the North

The Mediterranean in the south and

The Aegean Sea in the west

In the northwest the Sea of Marmara

(Internal See)



Source: cia.gov

Turkey with Border Countries



Taurus Mountain Giresun/Garbis Özatay

Terrain

Mostly mountains, narrow coastal plain, high central plateu (Anatolia)

Turkey is a land of mountains, streams, lakes, green plains and thick

forests.



Climate

Periphery of Turkey has Mediterranean climate with cool, rainy winters

and hot,

moderately dry summers.

Interior, shielded from Mediterranean influences by mountains, has

continental

climate with cold winters and dry, hot summers.

Eastern mountainous area has inhospitable climate, with hot, extremely

dry

summers and bitter winters.

Rainfall varies, ranging from annual average of more than 2,500

millimeters on

eastern Black Sea coast to less than 250 millimeters in central plateau

area.


Natural Resources

Antimony

Coal

Chromium

Mercury

Copper

Borate

Sulfur

Iron

Ore

Hydropower

Arable land



Population: 11 million

İstanbul: City at the Crossroads

Population :13,5 Million

Source:Turkish Statistical Institute


Demographics


Population

76,481,847 (2013) (19th in the world*)

0-14 years: 24.5% (male 9,621,302/female 9,129,862 )

15-64 years: 67,8% (male 26,197,862/female

25,654,260)

65-85+ years: 7,7% (male 2,554,448/female

3,324,455)

(*)http://data.worldbank.org/indicator/SP.POP.TOTL?order=wbapi_data_value_2012+wbapi_data_value+wbapi_data_value-last&sort=desc


http://data.worldbank.org/indicator/SP.POP.TOTL?order=wbapi_data_value_2012+wbapi_data_value+wbapi_data_value-last&sort=desc


























Population Density Map

Source: World Trade Place


Population Estimates and Projections

20

40

60

80

100

1935 1970 2013 2023 2050 2075

Ek

sen

Ba

şlığ

ı

Populations (million)

1935 1970 2013 2023 2050 2075

16,158,018 35,605,176 76,481,847

84,247,088 93,475,575 89,172,088




Source: usaid.gov

Current and Projected Population by Age and Sex (in thousands)


Population Growth

Country 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Turkey 65,666,680 66,493,970 67,308,930 68,109,470 68,893,920 69,660,560 70,413,960 71,158,650 71,892,810 76,805,520 77,804,120 78,785,550

Source: indexmundi.com , Turkish Statistical Institute

13,5 13,2 12,8

12,4 12,2 11,9 11,7

13,4 13,3 13,0 12,8

0,0

2,0

4,0

6,0

8,0

10,0

12,0

14,0

16,0

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Annual Population Growth


Labor participation rate, total (% of total population ages 15+)

Source: World Bank


Sectoral Distribution of Employment

Source: World Factbook

26%

26%

48%

Sector Distribution

agriculture

industry

services



Sectoral Employment and Demographic Trends

0

10

20

30

40

50

60

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Agriculture

Industry

Services

Source: World Bank


Socio Economic Class (SEC) 2012

ABC1 Total A B C1 C2 D E

34% Base 4% 9% 22% 29% 28% 9%

39% Urban 5% 10% 24% 31% 22% 8%

14% Rural 1% 2% 11% 22% 52% 12%

Source: TUAD SES 2012 Presentation


Religion

Muslims: 99.8% (Mostly Sunni)

Other: 0.2% (Christian and

Jews)



Languages

Turkish is the official language

Almost all educated Turks

have command of a foreign

language.

English is the dominant

language for international

business.

German and French also

spoken.

Turkish (official) - % 82

Kurdish - %17

Arabic

Armenian

Greek


Education

18%

7% 2%

36%

41%

45%

Primary/Middle

School

Primary School

None

Vocational &

Technical School

High School

Higher Education



Politics


Government

Founder: Mustafa Kemal ATATÜRK

Capital: Ankara

Government type: Democratic Secular

Republic

President: Abdullah Gül (August 2007)

Prime Minister: Recep Tayyip Erdoğan

(November 2002)

Minister of Foreign Affairs: Ahmet Davutoğlu

60th Turkish Government


Government

Administrative divisions: 81 provinces

Independence: 29 October 1923

Suffrage: 18 years of age

Legislative branch: Grand National Assembly of Turkey(TBMM)

Judical Branch: Constitutional Court, Court of Appeals


Parliament

The Turkish Grand National Assembly (TGNA ) is a one-chamber parliament

composed of 550 deputies. Elections are based on proportional representation

subject to a national threshold of 10%.

Elections take place every 5 years. The TGNA, as well as the President, can

decide to hold new elections before the period of time is completed. Only if 5%

of the total number of seats are vacated (death, resignation, etc.) an

intermediary election is held.

MPs are elected by party list, drawn up by absolute discretionary power of party

leaders.

Once elected, they gain access to immunity from prosecution, unless TGNA lifts

immunity.

After two years as MP, they get lifelong privileges.

The TGNA works in the form of commissions which prepare legislation etc.

The TGNA legislates, supervises the Council of Ministers, adopts the budget. It

decides on declaring war, martial law or emergency rule; it approves

international agreements, general or special amnesties.

The laws passed by the TGNA are promulgated by the President within 15 days.

The President may refer the law back to the Assembly for reconsideration.

The TGNA elects the President of the Republic.


Distribution of Seats in the Parliament

Name Number of Seats

AKP 326

CHP 135

MHP 51

BDP 29

Independent 8

Total 549


Military

Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Command

(includes Naval Air and Naval Infantry), Air Force, Coast Guard Command,

Gendarmerie (Jandarma)

Military age: 20 years of age

Military manpower availability: 21,079,077

Defense Budget: 25 Billion $

Percent of GDP: 5.9 %



Economics


Source: World Bank

List of Countries by GDP (2011)

(millions of

Country Ranking Economy US dollars)

USA 1 United States 14.991.300

CHN 2 China 7.318.499

JPN 3 Japan 5.867.154

DEU 4 Germany 3.600.833

FRA 5 France 2.773.032

BRA 6 Brazil 2.476.652

GBR 7 United Kingdom 2.445.408

ITA 8 Italy 2.193.971

IND 9 India 1.872.840

RUS 10 Russian Federation 1.857.770

CAN 11 Canada 1.736.051

ESP 12 Spain 1.476.882

AUS 13 Australia 1.379.382

MEX 14 Mexico 1.153.343

KOR 15 Korea, Rep. 1.116.247

IDN 16 Indonesia 846.832

NLD 17 Netherlands 836.074

TUR 18 Turkey 774.983

CHE 19 Sw itzerland 659.308

SAU 20 Saudi Arabia 576.824


2011 2012

GDP (billion $ / in current prices)

$773(1) $786(1)

GDP Growth Rate (%) 18,1%(1) 9,2%(1)

GDP Per Capita ($) 14,600(2) 15,000(2)

FDI Inflow (billion $) 102.6(2) 117.6(2)

FDI Outflow (billion $) 19.35(2) 21.35(2)

Unemployment (%) 9.8%(1) 9.2% (1)

Consumer Price Inflation (%) 6.5%(2) 9.1%(2)

Export (billion $) $143.4 (2) 154.2 (1)

Import (billion $) $232.9 (2) $225.6 (1)

External Debt (billion $) $304.2(1) $336.9(1)

Main Economic Indicators

Source:(1) Turish Statistical Institute (2) indexmundi.com (3) hazine.gov.tr


Gross National Product

2004 2005 2006 2007 2008 2009 2010 2011

GNP (billion US$) 338 441 515 590 656 650 719 766

GNP per Capita 5039 6478 7468 8438 9262 9058 9892 10410

GNP Per Capita Growth Rate 33% 29% 15% 13% 10% -2% 9% 5%

0

2000

4000

6000

8000

10000

12000

2004 2005 2006 2007 2008 2009 2010 2011

GNP per Capita (US$)


GDP by Main Sectors

Billions of (TL) 2005 2006 2007 2008 2009 2010 2011 2012

Agricuture 60 63 64 72 78 92 103 112

Industry 160 188 209 232 218 259 316 335

Services 350 417 480 549 567 628 730 815

FISIM* 9 10 13 14 21 19 17 22

Taxes & Subsidies

86 100 101 110 109 137 164 175

Source: Turkey Statistical Institute http://tuik.gov.tr/PreIstatistikTablo.do?istab_id=1500

(*) Financial intermediation services


Sector Shares of GDP (2012)

Agriculture, hunting &

forestry

8%

Manufacturing

16%

Construction

2%

Electricity, gas

& water supply

4%

Wholesale & retail

trade

12%

Hotels & Restaurants

2% Transport, storage &

communication

14%

Ownership & dwelling

10%

Real estate, renting

etc.

5%

Education

4%

Financial

intermediation

services

2%

Tax

12%

Others

9%

Source: Turkey Statistical Institute http://tuik.gov.tr/PreIstatistikTablo.do?istab_id=1501


GDP Growth Rate by Sectors (2009-2012)

Agriculture, hunting and forestry

Manufacturing

Electricity, gas and

water supply

Construction

Wholesale and retail

trade

Hotels and Restaurants

Transport, storage and

communication

Ownership and dwelling

Real estate, renting and business activities

Education

Health and social work

Financial

intermediation services indirectly

measured

-15,0

0,0

15,0

30,0

-15,0

0,0

15,0

30,0

-30,0

-15,0

0,0

15,0

30,0

-15,0

0,0

15,0

30,0

-15,0

0,0

15,0

30,0

-15,0

0,0

15,0

30,0

-15,0

0,0

15,0

30,0

-15,0

0,0

15,0

30,0

-15,0

0,0

15,0

30,0

-15,0

0,0

15,0

30,0

-10,0

0,0

10,0

20,0

30,0

-15,0

0,0

15,0

30,0

45,0


http://tuik.gov.tr/PreIstatistikTablo.do?istab_id=1501


GDP Growth Rate


0,0

5,0

10,0

15,0

20,0

25,0

2004 2005 2006 2007 2008 2009 2010 2011 2012

Growth Rate (%)

http://tuik.gov.tr/PreIstatistikTablo.do?istab_id=1501


GDP (Purchasing Power Parity)


392,89

482,57 526,79

645,37

728,04

612,97

729,71 772,22 786,68

- $

100 $

200 $

300 $

400 $

500 $

600 $

700 $

800 $

900 $

2004 2005 2006 2007 2008 2009 2010 2011 2012

Millio

ns

GDP (2004-2012)


Consumer Price Index

0,00

500,00

1000,00

1500,00

2000,00

2500,00

3000,00

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

2003 Based Consumer Price Index Numbers

Source: Turkey Statistical Institute


Inflation Rate

2013 MAY



Distribution of Total Assets by Groups (percentage)

14% 3% 4%

30%

49%

Foreign Banks

Develop and Investment Banks

Participation Banks

State Owned Banks

Private Banks

Source: tbb.org.tr


Business & Trade


• In December 1999, Turkey became the European Union’s

(EU) first candidate for full membership with a predominantly Muslim population.

• For the first time, Turkey participated as a full member candidate at the EU summit in Nice in December

2000.

• Turkey’s EU candidacy will pave the way for a series of

additional changes, economic and political as Turkey strives

to align its economy and laws with those of the EU

• 34 Articles of The Turkish Constitution have been amended and many of these ammendents actually

coincide with the provisions of our National Program.

• A mid-2006 Eurobarometer survey revealed that 43% of Turkish citizens view the EU positively; just

35% trust the EU, 45% support enlargement and just 29% support an EU constitution

• In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with

Turkey on 03 October 2005

• 2005, October - Opening of six chapters of the Acquis: Right of Establishment & Freedom to provide

Services, Company Law, Financial Services, Information Society & Media, Statistics and Financial Control

Turkey and EU


• 1949: Membership to the Council of Europe

• 1952: Membership to NATO

• 1963: Associate membership to the EEC

• 1987: Application for full membership to the EC

• 1995: Customs Union with the EU

• 1999. Recognition as Candidate for EU accession

• Laeken Summit held in December 2001 had important implications for the membership process of Turkey.

• At the Copenhagen Summit held on December 12, 2002, EU submitted December

2004 as a conditional date for Turkey to begin accession negotiations.

• In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with Turkey on 03 October 2005

Source: Ministry of Foreign Affairs, Secretariat General for the EU Affairs

The Milestones of Turkey’s Integration with Europe


Exports by Sectors (000) $

1 Precious stones, precious metals,pearls and articles thereof 16 325 215 11%

2 Vehicle other than railway or tramway rolling_stock,parts thereof 15 148 381 10%

3 Boilers, machinery and mechanical appliances: parts thereof 12 000 279 8%

4 Iron and steel 11 332 518 7%

5 Electrical machinery and equipment: parts thereof 9 373 527 6%

6 Knitted and crocheted goods and articles thereof 8 419 757 6%

7 Mineral fuels, minerals oils and product of their distillation 7 708 177 5%

8 Articles of iron and steel 6 093 301 4%

9 Non knitted and crocheted goods and articles thereof 5 431 872 4%

10 Plastic and articles thereof 5 013 146 3%

Total 152 469 087 100%

Imports by Sectors (000) $

1 Mineral fuels, minerals oils and product of their distillation 60 117 407 25%

2 Boilers, machinery and mechanical appliances: parts thereof 26 315 951 11%

3 Iron and steel 19 642 041 8%

4 Electrical machinery and equipment: parts thereof 16 279 680 7%

5 Vehicle other than railway or tramway rolling_stock,parts thereof 14 514 269 6%

6 Plastic and articles thereof 12 505 397 5%

7 Precious stones, precious metals, pearls and articles thereof 8 529 039 4%

8 Organic chemicals 5 064 621 2%

9 Optical,photographic,cinematographic,measuring checking,precision 4 055 512 2%

10 Pharmaceutical products 3 995 651 2%

Total 236 545 045 100%


Exports and Imports by Main Sectors (2012)


• Textiles • Food Processing • Automotive • Mining (coal, chromite, copper, boron) • Steel • Petroleum • Construction • Lumber • Paper

Main Industries


• Cotton

• Grain

• Olives

• Tobacco

• Sugar beets

• Pulse

• Citrus

• Livestock

Main Agriculture Products


Top 20 Countries

-2012-

Imports

Country Value: 000 $

1 Russia 26 625 286

2 Germany 21 400 576

3 China 21 295 187

4 USA 14 130 546

5 Italy 13 344 468

6 Iran 11 964 779

7 France 8 589 894

8 Spain 6 023 618

9 India 5 843 638

10 South Korea 5 660 093

11 United Kingdom 5 629 452

12 Ukraine 4 394 200

13 Switzerland 4 304 864

14 Belgium 3 690 309

15 Netherlands 3 660 634

16 Japan 3 601 427

17 UAE 3 596 545

18 Greece 3 539 869

19 Romania 3 236 425

20 Poland 3 058 078

Others 62 955 157

Total 236 545 045

Exports

Country Value: 000 $

1 Germany 13 124 912

2 Iraq 10 822 503

3 Iran 9 921 666

4 United Kingdom 8 694 238

5 UAE 8 174 613

6 Russia 6 681 121

7 Italy 6 373 721

8 France 6 198 666

9 USA 5 604 421

10 Spain 3 717 879

11 Egypt 3 679 214

12 Saudi Arabia 3 676 730

13 Netherlands 3 244 807

14 China 2 833 255

15 Azerbaijan 2 584 734

16 Romania 2 495 778

17 Belgium 2 359 583

18 Israel 2 329 732

19 Libya 2 139 440

20 Switzerland 2 124 554

Others 45 687 518

Total 152 469 087


International Trade


• Apparel • Germany 10.3%,

• Foodstuffs

• UK 6% • Textiles

• Italy 5.8% • Metal manufactures

• Iraq 6.2%

• Transport equipment • France 5%

• Russia 4.4%

Source: World Fact Book/Turkey

Exports- Commodities&Partners


• Machinery • Russia 9.9%

• Chemicals

• Semi-finished goods

• Fuels

• Transport equipment

• Germany 9.4%

• China 9%

• US 6.7%

• Italy 5.6%

• Iran 5.2%

• France 4.8%

Source: World Fact Book/Turkey

Imports- Commodities&Partners


• ISE was established on December 26,

1985

• Only stock exchange in Turkey

• Not-for-profit government organisation

• National market traded value is 86,6

billion US$

• Number of companies traded on ISE is

400.

Borsa Istanbul(Formerly Istanbul Stock Exchange)



20 000 000

40 000 000

60 000 000

80 000 000

100 000 000

120 000 000

140 000 000

160 000 000

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

1989

1988

1987

1986

1985

1984

1983

1982

1981

1980

Export

(000 $)


Export Amount by Year



50 000 000

100 000 000

150 000 000

200 000 000

250 000 000

Export Import

(000 $)


Export - Import Comparison


Consumption



Marmara (%) Ege (%) Anatolia (%)

Food

Household

Personal Care

Paper

Diaper

Types of Expenditure İstanbul İzmir Ankara

Housing and rent 33% 30% 28%

Food and non-alcoholic

beverages 18% 20% 18%

Transportation 14% 14% 18%

Restaurants and hotels 7% 6% 6%

Furniture, houses appliances and

home care services 6% 6% 6%

Communication 4% 4% 4%

Clothing and footwear 4% 5% 5%

Various good and services 4% 4% 4%

Alcoholic beverages, cigarette and tobacco

4% 5% 4%

Entertainment and culture 3% 3% 3%

Education services 3% 2% 3%

Health 2% 2% 2%


Consumption by Region


Consumption Type Ratio of Income (%) Average Cost (YTL)

2004 2005 2004 2005 Icrease (%)

Food

Alcohol and Cigarettes

Clothes-Shoes

Housing and Renting

House Furniture

Health

Transportation

Telecomunication

Culture and Entertainment

Education Services

Otel, Restaurant and Caffes

Other goods and services

Total


Types of expenditure

Distribution of household

consumption expenditures (%)

2010 2011 Increase

Housing and rent 27,1 25,8 -1,3

Food and non-alcoholic beverages 21,9 20,7 -1,1

Transportation 15,1 17,2 2,2

Furniture, houses appliances and home care services 6,3 6,4 0,1

Restaurant and hotels 5,4 5,7 0,3

Clothing and footwear 5,1 5,2 0,1

Various good and services 3,7 4,3 0,5

Alcoholic beverages, cigaratte and tobacco 4,5 4,1 -0,4

Communication 4,1 4,0 -0,1

Entertainment and culture 2,8 2,7 -0,1

Educational services 2,0 2,0 -0,1

Health 2,1 1,9 -0,2

Consumption


0

5

10

15

20

25

30

2010

2011


Consumption


2000 2001 2002 2003 2004 2005 2006 2007

HYPER, CHAIN AND

SUPERSTORES

Hypermarket

>2500 m2

2,979 3,640

129 149

4,005 4,242

151 143

4,809 5,545

152 160

6,474 7,221

164 178

Big Sized

Supermarket 306 357 368 367 396 454 504 568

1000-2500 m2

Supermarket

400-1000 m2

726 835

909 968

1,082 1,258

1,567 1,712

Small Sized

Supermarket 1,818 2,299 2,577 2,764 3,179 3,673 4,239 4,763

<400 m2

Medium Sized

Supermarket 13,232 13,210 13,555 14,537 15,197 15,076 14,775 14,875

50-100 m2

Grocery

<50 m2

TOTAL OF MARKETS

136,763 128,580

152,974 145,430

122,342 124,283

139,902 143,062

122,781 120,397

142,787 141,018

116,857 115,221

138,106 137,317

Distribution Channels in Turkey


0

50

100

150

200

250

300

350

Number of Shopping Malls

Source: E&Y, AYD, Akademetre

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Leasable Retail Area in

Shopping Malls

Shopping Malls in Turkey


• Approximately 25% of the consumers are in İstanbul, İzmir and Ankara

• Marmara Region has almost half of the purchasing power of Turkey

Consumption


(1) Data is by the end of April, 2013.

Turkish Transportation Sector Statistics 2012

Railway

Length of High-speed Line (km) 888

Passenger Traffic in High-speed (passenger - km)(103) 914.019

Length of Conventional Line (km) 8.324

Sea

Goods Loaded(2) 80.383

Goods Unloaded(2) 171.405

Passanger Traffic(2) 843

Road

Lenght of Provincial and State Roads (km) 65.382

Lenght of Motorways(km) 2.127

Number of Vechiles(1) 15.821.787

Passanger Traffic (person-km; domestic) 258.874

Good Carried (tonne-km; domestic) 216.123

Air

Domestic Passangers 64.721.316

International Passengers 65.630.304

Freight data covers cargo, post and baggage handdled 2.249.133

(2) Data is by the end of 2012.


Transportation Preference


Airport Distribution


Mobile subscribers 2000-2012 Internet Users 2003-2012

Users

Source: www.tk.gov.tr

Year Subscribers

2000 16,133,000

2001 20,019,000

2002 24,937,300

2003 29,018,801

2004 34,118,000

2005 45,140,000

2006 51,659,000

2007 60,000,000

2008 65,800,000

2009 62,800,000

2010 61,800,000

2011 65,300,000

2012 65,800,000

Year Subscribers

2003 6,000,000

2004 10,220,000

2005 16,000,000

2006 18,700,000

2007 21,974,000

2008 26,500,000

2009 29,000,000

2010 32,500,000

2011 38,000,000

2012 50,000,000

Technology Usage


Media


Television Newspape

r Magazine Outdoor Radio Cinema Internet

2009 1442 746 72 198 88 39 182

2010 2018 856 86 252 104 45 252

2011 2447 952 94 306 121 53 344

2012 2605 1012 101 328 129 54 421

0 250 500 750

1000 1250 1500 1750 2000 2250 2500 2750

Millio

n T

L

Ad Spendings Variety

Source :Turkish Association of Advertising Agencies http://www.rd.org.tr/

Advertisement Spendings

http://www.rd.org.tr/


0

1000

2000

3000

4000

5000

2009 2010 2011 2012

Totals Advertisement Spending

Years 2009 2010 2011 2012

Total Ad Spendings (M TL)

2767 3613 4320 4652

Source : Turkish Association of Advertising Agencies http://www.rd.org.tr/

Advertisement Spendings

http://www.rd.org.tr/



TV TV Newspaper Mags Radio Radio Cinema Outdoor Outdoor

alltime peak mono colour alltime peak small large

Germany 100 132 95 74 25 38 506 2,959 4,520

UK 100 130 30 71 34 39 632 3,590 4,437

France 100 121 151 53 43 56 910 2,466 14,903

Italy 100 119 255 144 45 49 661 4,276 9,401

Spain 100 77 67 75 69 65 563 3,977 3,395

Netherlands 100 104 86 47 19 19 455 2,020 10,901

Denmark 100 110 26 53 5 N/A 402 1,966 2,796

Belgium 100 119 81 42 27 28 294 1,306 3,280

Greece 100 103 104 212 13 50 3,076 7,052 2,689

Russia 100 108 131 302 122 111 5,648 19,146 33,859

Poland 100 120 65 149 42 41 1,834 9,252 12,336

Turkey 100 138 359 1.168 15 N/A 4.700 4.500 21.000

Croatia 100 460 590 477 4 5 N/A 20,874 27,601

USA 100 113 276 76 29 36 256 11,870 5,135

Australia 100 168 50 146 88 62 3,415 13,768 44,995

Japan 100 62 35 63 128 64 157 4,610 N/A

China 100 54 1,314 240 7 N/A 4,038 1,944 2,436

Adults CPM indexed on TV all time cost


100 + milyon $

50 - 75 milyon $

25 - 50 milyon $

15 - 25 milyon $

Advertiser

Turkcell Migros

Vodafone P&G

Arçelik TAB Gıda

İş Bankası THY

Avea TTNET

Benckiser Türk Telekom

Boydak Grubu Unilever

Coca - Cola Ülker

Denizbank Yapı Kredi

Eti Bank Asya

Finansbank Bosch

Frito Lay Colgate/Palmolive

Garanti Bankası Dr. Oetker

Halkbank Evyap

Hayat Kimya Ferrero

Top Advertisers 2012


• Research Company: TNS / Kantar Media

•Methodology: Panel & People meter system, based on minute ratings. 5000 Series Modular

PeopleMeter is used. Digital TV measurement has started in 2005.

•Sample Structure: Total of 3.500 households. Represents 56,2 million people age 5 and above.

•Coverage : 40 Cities

•Frequency of data : Daily

•Content : All viewership data

Television Measurement


•Generalist: ATV, Kanal D, Show TV, Star, FOX, Samanyolu TV, Kanal 7, Flash TV, TV8,

Kanal 1, Cine 5

•News/Economy: NTV, CNBC-E, CNN Turk, Haber Turk, SkyTurk, Kanalturk, TGRT

Haber, 24 TV, Haber 7, STVHaber,

•Music: Number 1, Kral, Dream TV, MMC, Powerturk TV

•Digital: Digiturk, D-Smart

•State: TRT 1, TRT 2, TRT 3, TRT 4, TRT Int

•Regional: Doğu TV, Karadeniz TV, Ege TV, Kanal A, Kanal 5, Kon TV, Kordon TV, Marmara TV, Ege

Mesaj, KadırgaTV, Kaçkar TV, Showroom TV, Selam TV, Kanal Türk, Vizyon TV, Olay TV

•Theme: Discovery Channel, National Geographic, History Channel

Channel Profile


2008

19%

2009

18%

2010

20%

2011

20%

2012

23%

SOURCE: http://www.mandmglobal.com/media-passport/turkey.aspx

Media Consumption (By Year)

http://www.mandmglobal.com/media-passport/turkey.aspx











• Research Company : KMG Research

• Methodology : Diary method

• Sample Structure : Total of 12.900 panel members.

Represents 23.5 million people age 12 and above.

• Coverage : 24 cities

• Frequency of data : Quarterly

• Content : All radio listeningship data

• Radio adspend is measured by SAM Research.

Radio Measurement


Station Profile

• Top 10 most listened to radio stations broadcasting Turkish music are: Kral FM, Süper FM,

Power Türk, Alem FM, Joy Turk, Slow Turk, Radyo D, Istanbul FM, Best FM, TRT FM, Radyo Tatlıses.

• Top 10 most listened to radio stations broadcasting foreign music are: Metro FM, Virgin Radio, Power FM,

Number One FM, Joy Fm, Radyo Mydonose, Radyo 5, Capital Radio, Radyo Dokuz Eylül,

Radyo ODTU, Radyo Nostalji.

Station Profile


Turkish National Readership Survey

• Research Company

• Methodology

• Sample Structure

age 15 and above.

• Coverage

• Frequency of data

• Content

: TNS Piar

: Face-to-face interviews

: 48,000 interviews per year Represents 47,3 million people

: 26 cities, 24 provinces

: Quarterly

: Readership profiles and reach figures of daily newspapers with

circulation 10,000+, newspaper supplements, weekly and monthly magazines with

circulation 5,000+

Press Measurement


Average Daily

*Source: Yay-Sat/Medyatava Period : May-June 2013

Newspaper Name Avarage Daily Circulations

ZAMAN 1.074.836,88

POSTA 438.396,13

HURRIYET 391.750,60

SÖZCÜ . 334.365,50

SABAH 315.272,88

FOTOMAÇ 207.173,88

HABERTÜRK 201.581,75

FANATİK 192.332,67

TÜRKİYE 181.130,13

MİLLİYET 174.150,71

VATAN 133.457,40

STAR 130.939,88

YENİ MESAJ 75.912,67

AMK 64.481,00

Newspapers


• General News: Posta, Hürriyet, Sabah, Sözcü, Zaman, Milliyet, Haberturk, Akşam, Takvim, Türkiye, Vatan,

Güneş, Cumhuriyet, Radikal, Star, Yeni Şafak, Bugün

• Economy: Dünya, Yeni Radikal

• Sport: Fanatik, Fotomaç, Efsane Fotospor

• Regional : Yeni Asır

Title Profile


• Main magazine groups: Doğan Egmond, Doğuş Group, GD, Merkez Group, Nova

Medya, Türk Medya, Vatan Group, Vogel.

• Magazine readership and magazine subscriptions are very low in Turkey.

Magazine Summary


• Outdoor has been a fast growing medium in Turkey with new approaches (mega posters,

3D posters, renovated bus stops & billboards, home boards, bus coverings)

• The major contractors are : Ströer Kentvizyon, Era, Clear Channel, Wall, News Outdoor,

Media Pano, Şehir Işıkları Reklam

• Due to extreme demand, early reservations are a must

• AÇIAK - Technical committee for outdoor measurement has been formed to launch an

outdoor research

Outdoor Summary


• TGI Turkey provides the following topics on cinema :

• audience profile

• frequency

• recency

• type of movie preferred

• origin of movie preferred

• Fida Film provides ad-hoc cinema viewers profile surveys

• Number of tickets sold in cinema is measured through box office receipts by

Warner Bros.

• Adspend is reported by Bileşim from the figures of Fida Film

Cinema Measurement


Culture & Tourism


Black Sea

Marmara

Eastern

Anatolia Aegean

Central Anatolia

Mediterranean

Southeastern

Anatolia

Regions


• İstanbul(the biggest city)

• Ankara (the capital)

• İzmir (typically Aegean)

• Aegean coast (Çeşme, Foça, Bodrum, Marmaris,Efes,..)

• Mediterreanian coast (Antalya, Alanya, Fethiye,..)

• Safranbolu in Black Sea

• GAP (largest development project)...

Sightseeing


• Yachting

• Mountaineering

• Underwater diving

• Golf

• Conventional Facilities

• Hot Springs&Spas

Activities


• Railways: 8699 km

• Highways: 426,906 km

• Waterways: 1200 km

• Ports and harbors: Gemlik, Hopa, İskenderun, İstanbul, İzmir, Kocaeli, İçel, Samsun,

Trabzon

• Airports: 98

• Heliports: 20

Source: World Fact Book/Turkey(2012)

Transportation


• National Public Holidays:

January 1: New Year's Day.

April 23: National Sovereignty and

Children's Day

May 19: Ataturk Commemoration and

Youth and Sports Day

August 30: Victory Day

October 29: Republic Day

• Religious Public Holidays:

Kurban Bayram (Eid al Adha)

Ramazan Bayram or Seker Bayram

(Eid al Fitr)

Holidays


• Government Offices

Monday-Friday (8:30-12:30) , (13:30-17:30)

Saturday-Sunday (closed)

• Banks

Monday-Friday (8:30-12-00) , (13:30-17:00)

Saturday-Sunday (closed)

• Shops

Monday-Saturday (9:30-13:00) , (14:00-19:00)

Sunday (closed)

• İstanbul Covered Market

Monday-Saturday (8:00-19:00)

Sunday (closed)

Working Hours