Last Update: 03.11.2011

Turkish internet market overviewYet another hot market!

Demographics

✤ 73.722.988 people

✤ Istanbul 13.255.685, Ankara 4.771.716, İzmir 3.948.848, Bursa 2.605.495 are the biggest cities

✤ 98 people per square kilometer

✤ 1.25% per year is the population growth

✤ 27.7 years is the median age

Economic Outlook

✤ $12,300 is GDP - per capita (PPP) 93th at world

✤ 8.8% is the actual GDP annual growth rate 16th largest economy in the world and the 6th largest economy when compared with the EU countries

✤ 6.7% is the average GDP annual growth rate forecast 2011-2017 expected to be the fastest growing economy of the OECD members during 2011-2017

Internet Usage

✤ 24.4M* internet users (penetration is %41,8*, %50 of these users are online everyday)

✤ ~35M extended universe (including all exceptions)

✤ 11.1M broadband internet subscribers (Speed distribution: %74,8 is 8 Mbit/s, %16,2 is 1 Mbit/s. Internet cost, median P Mbit/s: $4.26 )

✤ 8.2M real users are connecting to internet via their mobile phones (GSM subscribers: 63.770.384, 3G subscribers: 15.815.055)

* 12 and 12+ ages.

User Profile

✤ %57 Men, %43 Women

✤ %57,7 Contacting with their friends, using social networks

✤ %56,7 Researching by using search engines or other reference websites

✤ %54,9 Sending/Receiving Emails

✤ %48,9 Reading newspapers

Digital Ad Spend

✤ $375M Digital ad spend

✤ 29.6% 2009 - 2010 Digital ad spend growth

✤ 13.9% Digital ad spend / All media spend

E-Commerce

✤ 10.2M users have benefited (%42 of the total internet population)

✤ $12B* yearly transaction volume

✤ 118M* yearly transactions

* Estimation for 2011

Average Daily Visitors

✤ Google 10.841.000✤ Facebook 9.813.000✤ Windows Live 4.682.000✤ Youtube 2.915.000✤ Mynet 2.266.000✤ Hurriyet.com.tr 1.729.000✤ Milliyet.com.tr 1.560.000 ✤ MSN 1.554.000✤ Sahibinden 1.543.000✤ Blogger 1.040.000✤ Dailymotion 1.032.000✤ Izlesene 1.016.000✤ uTorrent 814.000✤ Twitter 835.000✤ Wikipedia 694.000✤ Yahoo 507.000✤ Ekşisözlük 500.000✤ Memurlar.net 500.000✤ Donanimhaber 500.000

Thanks

✤ For resources, please email me: erhan@yandex-team.com.tr

✤ http://twitter.com/erhanerdogan