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turn clicks into customers: leveraging social media to engage customers and build your brand success

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Turn Clicks Into Customers Jane%e Toral

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Presentation delivered by Janette Toral at the National Sales and Marketing Professionals Convention (March 24, 2011).

TRANSCRIPT

Page 1: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

Turn    Clicks  Into  Customers  

Jane%e  Toral  

Page 2: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://www.pa9opacificboracay.com  

Page 3: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success
Page 4: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success
Page 5: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success
Page 6: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://www.architerra.org  

Page 7: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://lebistro.ph  

Page 8: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://twi2er.com/chitjuan  

Page 9: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success
Page 10: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://www.coffeeboard.com.ph/  

Page 11: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://echostore.ph  

Page 12: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

Blogger  feature   Blog  wri9ng  contest  Event  blogging  

User  ideas  submission   Photo  submission  and  vo9ng   User  story  submission  and  vo9ng  

Photo  tagging  in  social  networks  

"Like"  a  Facebook  page  

Real  users?  Spamming  Fake  accounts  

Page 13: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success
Page 14: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success
Page 15: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://www.jupitersuites.com.ph  

Page 16: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success
Page 17: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://www.fishtaseafood.com/  

Page 18: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://www.ilovefish.ph  

Page 19: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://on.J.me/toywatch  

Page 20: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success
Page 21: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://foursquare.com  

Page 22: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success
Page 23: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://buyanihan.com  

Page 24: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://enjoythebest.ph/  

h2p://cashcashpinoy.com  

Page 25: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success
Page 26: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

Be  Useful  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

Changes  the  rules  of  engagement.  

Page 27: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://e-­‐commercephilippines.com  

Page 28: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

h2p://digitalfilipinocom.ning.com  

Page 29: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

Book  reference:  Brains  on  Fire  

Page 30: Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

See  you  online  

h2p://facebook.com/jane2etoral  h2p://slideshare.net/jane2etoral  

h2p://twi2er.com/digitalfilipino  


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