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Turn Health and Well-being fun and engaging with Big Data and m-Health eHealth Forum “Big Data and Healthcare Reform AnalyticsAthens, May 12th, 2014 / Manuel Heuer, COO of dacadoo

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Subject: eHealth Forum “Big Data and Healthcare Reform Analytics” Speaker: Manuel Heuer, COO of dacadoo Location: Athens, May 12th, 2014 Turn health & wellbeing fun and engaging with big data and mhealth. Visit http://www.dacadoo.com

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  • Turn Health and Well-being fun and engaging with Big Data and m-Health eHealth Forum Big Data and Healthcare Reform Analytics Athens, May 12th, 2014 / Manuel Heuer, COO of dacadoo
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 2 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 3 Inactivity is a global concern & kills more than smoking Source: The Lancet, 2012 Sitting is the new smoking! All You Can Eat culture is over! People will need to maintain and improve own health as private wealth. Health optimism is the new mindset for the future!
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 4 Lifestyle behavior change has the largest potential to improve health outcome Smart mobile devices & applications, working in concert with cloud computing, social networking and big data analytics, will be at the core of global health care transformation. Source: 2013 Ernst & Young mHealth Report
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 5 Digital opportunity builds on large markets converging >2 billion
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 6 Government endorsement towards digital health hugely important to increase sense of urgency Source: In 2013, 37% of large employers (2500+ employees) reported using rewards and penalties to encourage improvements in employee health status in 2013. Source: Deloitte Center of Health Solutions, 2013
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 7 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 8 Who is healthier? Health is more than fitness... Person A Personal data: Male 50y 90kg 1.75m Activities: Jogging (2x/week) Swimming (1x/week) Person B Personal data: Female 26y 57kg 1.70m Activities: Jogging (1x/week) Walking (5x/week)
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 9 Genetics BMI Stress Cholesterol Activities Nutrition Blood values Sleep Steps Is it possible to measure health in one single number?
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 10 What you can measure, you can manage!
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 11 You can track A number from 1 to 1000 based on 80+ million people years of clinical data. Exercise Nutrition Steps Sleep Stress Based on 3 pillars: - My Body - My Feelings - My Activities You can track: My Activities My Body My Feelings Whats your Health Score?
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 12 Trends and benchmarks Demographic and geographic Person Company Regions / Countries Why is this interesting? Anonymous data analytics in real-time via corporate reporting Personal data can only be accessed by the individual
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 13 Make it fun and engaging (Gamification & Social)
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 14 Feedback Loop Personal goals Achievements Make it relevant for each individual user (Big Data Analytics and the REF Factor) User profiling/clustering of lifestyles Feedback Loop Relevance (Its all about you) Easy (One number = Whats your Health Score) Fun (Gamification & Social)
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 15 Ensure interoperability (remain device/app agnostic) Step counters Weighing scales Heart rate bands Fitness tracking devices Blood pressure monitors Glucose monitors
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 16 Result: Comprehensive health engagement platform 5 languages (English, German, French, Czech + Russian) Health Score Contextual Personalized Social Challenges Groups Goals Tracking Notifications Feedback loop Incentives Linked to careAnalytics and ReportsFeedback Loop Branded website Branded Apps
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 17 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 18 Source: PWC 2013, in USD When will the m-Health market shift gear from nice to have to need to have? ? ? ? 1y, 2y... Source: WT All big organizations think about mHealth! Market accelerators not in place everywhere
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 19 Surpassing the So what? effect by providing meaningful evidence-based health & well-being index How many use a consolidating health index? How many have a holistic view on health? In Europe: 1
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 20 Go-to-market: B2C or B2B(2C) B2C B2B 2C
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 21 B2C or B2B, usability is key for adoption! Website version 1.0.0 (Dec/11) Mobile 2.8 (Apr/14) Version 2.10.2 (Apr/14) Simplification & usability Version 2.3 Version 2.7 Version 2.4 Version 2.8 Version 2.5 Version 2.9 Version 2.6 Version 2.10
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 22 Finding the right mix for being successful in engaging individuals towards healthier lifestyles = holy grail! Smart mobile devices & applications, working in concert with cloud computing, social networking and big data analytics, will be at the core of global health care transformation. Source: 2013 Ernst & Young mHealth Report
  • dacadoo @ eHealth Forum Session Big Data and Healthcare Reform Analytics | Athens, May 12th, 2014 | Slide 23 About dacadoo Headquarters in Zurich, Switzerland, US subsidiary in San Francisco, USA. Contact dacadoo: Manuel Heuer, COO [email protected] Mobile: +41 79 938 9481 Some references: Awards: