turn recorded webinars into sharable, lead generating content
Post on 16-Sep-2014
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DESCRIPTION
This presentation will show you how to turn up the frequency and quality of your content output, with a minimum of time and resources. We'll introduce you to the content cascade and inexpensive tools that turn Webinars into sharable, lead-generating content. www.CascadeContent.comTRANSCRIPT
PowerPoint Presentation
Disaster strikes
http://www.youtube.com/watch?v=PnNWTmtxo2EThe Broken WebinarDisaster strikes
http://blog.landerapp.com/lander-academy-brian-massey-rocked-the-house/Awesome content
The Conversion Scientist BlogConversionScientist.com
Free Chapters of my Book: CustomerCreationEquation.com
Twitter: @bmassey
LinkedIn: LinkedIn.com/in/BMassey
Facebook Fan Page: Facebook.com/ConversionScientist
Contact:[email protected], Salesman, Entrepreneur, Marketer4Industry trends
The emergence of contentBusiness decision makers prefer to make decisions based on articles instead of ads.
Content is the key driver of web traffic and is thus the most efficient way to secure qualified leads.
Interesting content is a top 3 reason people follow brands on social media
Youre watching this webinar, arent you?Industry trendsThe need to put on yet another hat
Brands need to think like publishers to build effective content marketing workflows and outcomes, including applying the science of accepted newsroom practices- The GuardianMarketersMust BePublishersMarketers as publishersHow often do you release new marketing content?69.5% of marketers release marketing content at least weeklyMarketers as publishersHow often do you update your blog?55.8% of marketers update their blog at least weeklyMarketers as publishersWould you rate the following techniques very or mostly effective?Blog posts, short videos, and infographs are rated effectiveMarketers as publishersTypical webinar lead generation
Marketers as publishersHow many hours do you spend putting together a webinar?Almost 70% of marketers that do webinars spend six hours or more on each webinarMarketers as publishersWhat are the biggest obstacles to creating content for your business?Resources and Subject Matter Experts are the challengesSME Problem
The subject matter expert problemSomeone in our company does a slide-based presentation or webinarn=101The Content Cascade
Everything you need is in the webinar!Our PremiseContent delivers leads.
High-quality content delivers high-quality leads.
Content frequency directly correlates to traffic.
High-quality content cannot take months to develop.
High-quality content needs a support system to be shared.Lead by example
Webinar:2,000 leadsInfograph:3,388 views in one week!A 30-minute presentation becomes a lead-generatorLead by example
Presentation at CMW 2012Lead by example
This presentation was recorded live. The recording was transcribed using an inexpensive online service. The transcription and presentation slides were edited into an eBook PDFSlides + Text from Audio becomes eBookLead by example36 pages optimized for reading on a screen!
Keep the goal in sightLead by exampleThe purpose of content is to generates leads and sales.
DIY CascadeFeeding the Publishing TigerWebinars High quality leads, small audienceReports and white papers High quality leads, larger audienceBlog Posts Generate traffic to the siteInfographics Low-quality leads, large audience, shared frequentlySocial media posts Generate traffic, build brandEmail Shortens the sales cycleRecord the Presentation
www.techsmith.com/camtasia.html
Generating Text
Graphics and Images
Yes, PowerPointGraphics: Export PPT or Keynote to Images
Show the Product
About 20 minutes in PowerPointShow the ProductGoogle: Lon Safko Viewers Guide
BoxShot.comEdit Text and Slide Graphics Together
Microsoft WordGoogle: Lon Safko Viewers Guide
Infographics
$18 per MonthPodcast
FREE$12 per MonthAdding Social Media
$9 per MonthFREE
FREEDont ForgetSlideShare
Calls To ActionPut Calls to Action on Your Blog Pages
Infographics are for Sharing
Wordpress Plugin
Landing Pages
http://conversci.com/landingtipsONE MORE TIME:Why begin with webinars?SummaryTake it back to the beginningMarketers must be publishers
The barriers are time, resources, and availability of subject matter experts
Webinars and presentations capture the subject matter experts knowledge
Webinars and presentations have all of the necessary ingredients for reports, blog posts, articles, infographics, etc.
Webinars and presentations offer a shortcut to shareable lead generating content. Utilize them for the Content Cascade.
Is that the smell of a special offer?Yes, indeed.
Absolutely FREE Evaluation of Your Favorite Webinar by our Content Experts.Just Enter the Link Herewww.CascadeContent.com
Thanks for listening!
The Conversion Scientist BlogConversionScientist.com
Free Chapters of my Book: CustomerCreationEquation.com
Twitter: @bmassey
LinkedIn: LinkedIn.com/in/BMassey
Facebook Fan Page: Facebook.com/ConversionScientist
Contact:[email protected], Salesman, Entrepreneur, Marketer43Budgeting for Conversion Optimization: Calculate Your BUUBrian Massey-The Conversion ScientistThe Conversion Scientist Podcast2014Speech1067015.5 - (C) 2013 Conversion Sciences LLC. All rights reserved. Portions copyright MarketingLand.comXXX - (C) 2013 Conversion Sciences LLC. All rights reserved. Portions copyright MarketingLand.com