turn the honor into business - super...

SHoWCaSe YoUr aCCoMPLISHMentS In PrInt and onLIne WItH SUPer LaWYerS

TURN THE HONOR INTO BUSINESS

Super Lawyers, a Thomson Reuters business

2 For More InForMatIon (877) 787-5290 • superlawyers.com/advertising

connecting selected attorneys withconsumers and referring colleaguesSuper Lawyers is a research-driven, peer-infl uenced rating service of outstanding lawyers who have attained a high degree of peer recognition and professional achievement. Attorneys are selected from more than 70 practice areas and all fi rm sizes, assuring a credible and relevant annual list.

our mission is to provide visibility to attorneys who exhibitexcellence in the practice of law.

Patented SeLeCtIon ProCeSSSuper Lawyers selects attorneys using a patented multiphase selection process. Peer nominations and evaluations are combined with third-party research, and each candidate is evaluated on 12 indicators of peer recognition and professional achievement. Selections are made on an annual, state-by-state basis.

The objective is to create a credible, comprehensive and diverse listing of outstanding attorneys that can be used as a resource for attorneys and consumers searching for legal counsel.

nominationsdiverse list of the top attorneys nominated by their own peers

independent researcHValidated withthird-party researchacross 12 key categories

evaluationsreviewed by ahighly credentialed panel of attorneys

fiNal SeleCTiON5% of attorneys selectedto Super Lawyers2.5% of attorneys selectedto rising Stars

SUPER LAWYERSMAGAZINE

SPeciaL SectionSin conSuMer PuBLicationS

SUPER LAWYERSBUSINESS EDITION SuPerLaWYerS.coM

VISIBILItYsuper lawyers magazines feature lists and profi les of selected attorneys, and are distributed to attorneys in the state or region and the ABA-accredited law school libraries. Super Lawyers is also published as a special section in leading city and regional magazines across the country, reaching more than 16 million consumers annually.

Attorneys selected to a Super Lawyers or Rising Stars list can also be found on SuperLawyers.com. With more than 550,000 visits per month, online profi les are visible to both consumers and attorneys searching for a lawyer. More than 80% of SuperLawyers.com traffi c comes from major search engines.

All selected attorneys are listed in associated publications and on SuperLawyers.com at no charge.


0 What can attorneys do on My.SuperLawyers.com?ParticiPate in the SeLection ProceSS• Tell us about your accomplishments: update your attorney information

or complete Data Verification• Nominate your peers• Comment on and evaluate other lawyers (this is not considered a formal nomination)

order advertiSing and recognition iteMS onLine• PRINT: Standard Profiles and Impact Listings• ONLINE: Ask Super Lawyers Answer Page, Premium Online Attorney Profile,

Expanded Online Attorney Profile• RECOGNITION ITEMS: Desktop Marquee, Framed Certificate, Recognition Plaque,

Magazines, Reprints

Manage Your onLine ProfiLe• Update your contact information • View online profile analytics• Upgrade your online profile

0 What can firm managers do on My.SuperLawyers.com?• Update attorney information or complete Data Verification• See which attorneys still need to nominate their peers• Access page views for online attorney profiles• Order online advertising and recognition items

The easiest way to enhance the visibility of an attorney is to tell us about their credentials and accomplishments on My.SuperLawyers.com. Attorneys and firms can use My.SuperLawyers.com to participate in the Super Lawyers selection process, order advertising and recognition items, and manage their online profiles.

participate In tHe SUPer LaWYerS ProCeSS

note: to reqUeSt aCCeSS aS a FIrM Manager, PLeaSe go to MY.SUPerLaWYerS.CoM and CLICk “FIrSt tIMe USer? CLICk Here to reqUeSt aCCeSS.” tHen FILL oUt tHe ForM and CLICk “Send MeSSage.”

There are no better recommendations than those from your peers. Combining peer evaluations with independent research, Super Lawyers has created a highly credible list of top legal professionals.William laufer Laufer, daLena, cadicina, JenSen & BoYd MorriStoWn, nJ

advertising opportunities

printthe Power of Print ........................................4Platinum Profile ............................................5display advertising .......................................6ask Super Lawyers display ad .....................6Standard Profile ............................................ 7Impact Listing ............................................... 7

onlineoptimize Your online Presence ....................8ask Super Lawyers answer Page .................9Premium online attorney Profile ............... 10expanded online attorney Profile .............. 10online Firm Profile ...................................... 10online attorney Video .................................. 11ask Super Lawyers Video ............................. 11Super Lawyers Badges ............................... 12


The Power of PrinTMagazines are the strongest media influence on personal recommendations. influence word-of-mouth recommendations and compel readers to action with Super Lawyers Print advertising. • Benefit from high-impact visibility within the lists• Generate brand attention from potential clients reading magazines at leisure

and without interruption• Drive more visits to your website by influencing readers to search for your content online• Develop long-term relationships with consumers, who invest more in products seen in magazines

than on television or the Internet• Diversify your marketing strategy and improve overall ROI with print advertising

visibility WHere It CoUntSBe seen by over 50,000 corporate counsel and executives who make legal hiring decisions in Super Lawyers Business Edition.

Find out more 'business.superlawyers.com


print PRODUCTS

Platinum Profi le

Platinum Profi les provide high-impact visibility in both print and digital versions of super lawyers magazine and special sections in leading city and regional magazines across the country. Profi les are offered in a wide variety of layouts and sizes to fi t your brand and budget.

• Preparation services from a photographer and copy editor

• Basic Listing stands out in red and references profi le page number

• 25 bonus copies of Super Lawyers Magazine, 300 profi le reprints, a framed profi le reprint and a framed Super Lawyers or rising Stars Certifi cate

FULL PAGE HALF PAGE TWO-PAGE SPREAD

My Platinum Profi le ad has defi nitely paid off! The Super Lawyers selection is like the ‘stamp of approval.’ Once I meet with a prospective client, I don’t need to tell him or her about my 32 years of practice and successful results. The prospective client says: ‘Oh, I know. You’re rated by Super Lawyers!’DeBra BOGaarDSBogaardS daviS LLPSan franciSco, ca


print PRODUCTS

neW premium dISPLaY adVertISIng!an ask Super Lawyers display ad is an advertorial-style q&a meant to showcase your expertise in a specifi c area of practice, and is available in two sizes: one-third page (200 words) and one-half page (300 words).

display advertising

Display Advertising allows impact and fl exibility regarding thedesign of the advertisement. The fi rm may provide camera-ready ads, or Super Lawyers can assist with design (additional fees apply).

• Maximize your existing fi rm brand

• available in four sizes

• excellent solution for larger fi rms where a group photomay not be feasible

FULL PAGE DISPLAY ADHALF PAGE DISPLAY AD


impact Listing

Impact Listings are available for individual attorneysand fi rms, and highlight your practice within theSuper Lawyers and Rising Stars lists.

attorney impact listing

• Included in both the print and digital versions of Super Lawyers Magazine and the state-appropriate consumer magazine or newspaper supplement

• Includes attorney name, fi rm name, city, phone number and website

JOHN r. SmiTHattorneY at LaW

Anytown • 123-456-7890www.lawfirmname.com

Anytown‚ State • 123-456-7890lawfirmname.com

print PRODUCTS

Standard Profi le

Standard Profi les give an attorney both a strong attorney referral networkand unmatched visibility to consumers in need of legal services.

• available in two sizes: one-third page (150 words) and one-ninth page (100 words)

• Features a full-color photo, biography and contact information

• Sorted as a standalone ad or within the practice area list pages

ONE-NINTH PAGEONE-THIRD PAGE

Firm impact listing

• available in Super Lawyers Business Edition

• Includes fi rm logo, city and state, phone number and website


oPTimize Your online PresencePromote your expertise through Super Lawyers online advertising. Proprietary Search engine optimization (Seo) tools and techniques make it easy for your targeted audience to find you and make a personal connection before they meet you.• Be found online in search engines and on SuperLawyers.com through enhanced visibility• Measure your success by generating new business via optimized contact options• Strengthen your portfolio by diversifying with websites, blogs and social media• Control your image with Super Lawyers’ credible, third-party validation• Build relationships with prospects via photos, biographical information and video• Available to any attorney or firm ever selected to Super Lawyers

See It onlineread the latest digital editions of Super Lawyers Magazine

0 digital.superlawyers.com


ask Super Lawyers answer Page

Showcase your expertise online with an Ask Super Lawyers Answer Page. This advertorial spin on a traditional question-and-answer set uses optimized contentto direct consumers with a specifi c legal issue to your personal Answer Page.

• targeted content to reach a relevant audience with a particularlegal question and answer

• Strategically placed contact buttons and excellent visibility in search results

• Links to SuperLawyers.com online attorney profi le and your fi rm’s website

$100/month

online PRODUCTS


Premium online attorney Profi le

The Premium Online Attorney Profi le highlights an attorney’s achievements and expertise to potential clients searching online for legal assistance.

• Highest visibility opportunity on SuperLawyers.com; optimized for major search engines

• exclusive contact options and interactive map

• ability to link all online properties and syndicate social media and blogs

expanded online attorney Profi le

The Expanded Online Attorney Profi le is designed to introduce an attorney to a potential client by providing contact information, biographical information and a photo.

• enhanced exposure within SuperLawyers.comattorney directory

• Super Lawyers’ selections and top lists noted

• Contact information, photo and web link

$150/month$50/month

online PRODUCTS

online firm Profi le

An Online Firm Profi le provides exclusive online visibility for your entire fi rm. Showcase your fi rm and highlight your attorneys who have been selected to a Super Lawyers orRising Stars list from any year.

• Increased visibility in the SuperLawyers.comonline lawyer and fi rm directory

• Professionally written overview of the fi rm and pie chart of primary practice areas

• easy contact tools, including an optimized email contact form, links to the fi rm’s online propertiesand an interactive map

$300/month


announce your selection with help from our complimentary promotional kit, including templates for press releases, emails, blog posts and social media posts.

give eXcellence tHe attentIonIt deSerVeS

contact 'your associate publisherfor your copy of the super lawyers promotional Kit today.

online PRODUCTS

attorney videos

An Attorney Video provides you and your practice witha cost-effective way to make a personal impression andestablish a stronger web presence by utilizing placementin high-impact exposure points across the Internet.

• assistance from a project manager

• two-hour shoot at your offi ce usingan Hd-quality camera

• Up to one minute of expertly edited video,provided to you via fl ash drive and distributedby Super Lawyers

note: tHe PrereqUISIte For an onLIne attorneY VIdeo IS a PreMIUM onLIne attorneY ProFILe. tHe PrereqUISIte For an aSk SUPer LaWYerS VIdeo IS eItHer a PreMIUM onLIne attorneY ProFILe or a SUPer LaWYerS anSWer Page. $400/month

$400/month

option 1: online attorney video

An Online Attorney Video offers “feature-style” content similar to the editorial in super lawyers magazine. Tell your unique story using one of these recommended themes: a pivotal moment in your career, an inspirational client or case, or what prompted you to become an attorney.

option 2: asK super lawyers video

The Ask Super Lawyers Video provides an advertorial-style Q&A focus on a state-specifi c legal question allowing you to showcase your expertise on a specifi c legal issue.

Super Lawyers attorney badges are not given, they’re earned.

Showcase your accomplishment online with a personalized Super Lawyers attorney badge. Attorneys selected to a Super Lawyers or Rising Stars list from any year have the exclusive opportunity to display this badge on their website, blog or other online property at no cost.

WhY ShouLd You diSPLaY the Badge on Your onLine ProPertY?

• Build trust in your firm’s brand with Super Lawyers’ third-party validation• Boost traffic and increase search engine visibility to your

Super Lawyers online attorney profile• Enhance visibility around your selection

to a Super Lawyers list• Available in multiple sizes and color options

to suit your online property• Easily implemented; the badge code can be emailed

directly to your webmaster• There is no cost—you’ve earned it!

note: IF tHIS IS tHe FIrSt Year YoU HaVe Been SeLeCted to a SUPer LaWYerS LISt, YoU WILL Be aBLe to aCCeSS YoUr PerSonaL Badge onCe tHe LISt IS PUBLISHed and YoUr onLIne ProFILe IS LIVe.

to get YoUr personalized super lawyers badgego to your Super Lawyers online attorney profile and click the link at the bottom.

viSit SuperLawyers.com/SocialFOR MORE INFORMATIONviSit SuperLawyers.comcaLL (877) 787-5290or contact Your associate Publisher

promote YoUr SeLeCtIon

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