Turn Your Wellness Program & Company Culture into a Competitive Advantage

September 30, 2015

Anne Nimke - CEO, Founder 35 years HR, Recruiting/Staffing Leadership

2010 Co-founder The Good Jobs 2004 Co-founder Pinstripe (now Cielo)

1994 Co-founder HRfirst (now Kelly OCG) 1992 President ProStaff (sold to Kelly Services)

1985 VP Ops Olsten Staffing (now Adecco) 1978 HR Practitioner Miller Brewing Company I firmly believe a

good life and good work can intersect successfully!

A turnkey employment branding solution for attracting and retaining candidates that fit your company culture

The Good Jobs helps companies quantify culture AND turn their company culture into a competitive advantage!

www.thegoodjobs.com  

The Good Jobs™ quantifies Company Culture

A guide toThe Good JobsCulture Badges

FunHighlights activities, amenities, and programs that make a workplace fun for employees

Like: Social activities, dogs at work, celebrations, and wellness programs

Extreme Perks6KRZFDVHV�EHQHȴWV�DERYH�DQG�EH\RQG�KHDOWK�LQVXUDQFH�DQG����.VLike: Massage therapy, paid sabbaticals, equity ownership, and unlimited vacation

Corporate Responsibility&UHDWHV�JUHDWHU�LPSDFW�E\�XQLWLQJ�LQGLYLGXDO�DQG�FRUSRUDWH�FRPPLWPHQW�WR�D�VSHFLȴFcause or company

Like: Company paid volunteer time and corporate-sponsored charitable events

Flextime$OLJQV�ZRUN�VFKHGXOH�DQG�RU�FDUHHU�VWDJH�WR�ȴW�OLIHVW\OHLike: Job sharing, internships, and reduced summer hours

Green DNADescribes a commitment to sustainability, conservation, and the growth of an

environmentally-conscious world

Like: Bike culture, designated parking for hybrid/electric cars, and green products

InclusionMobilizes the best from employee diversity and acceptance programs to create

organizational success

/LNH��3URJUDPV�DQG�DɝQLW\�JURXSV�IRU�9HWHUDQV��ZRPHQ��ZRUNHUV�ZLWK�GLVDELOLWLHV�and minorities

Career DevelopmentBuilds career success using specialized tools, strategies, and opportunities

Like: Mentorship programs, career-pathing, and Six Sigma training classes

www.thegoodjobs.com

Executive Owner HR Leader Recruiting Leader or Corp Recruiter Wellness or Corp/Social Resp. Leader Marketing/Communication Hiring Manager Other

Who is here today? ?

Today’s Talent Environment Why Culture Matters Is Wellness a Talent Attractor Become a Talent Magnet Take Action

1

2

3

4

5

Today’s Talent Environment

What’s happening

now?

125 3.2

77

2.6 20

11

Three Types of Employees

Year Rate of Concern

2009 43% 2010 32% 2011 38% 2012 42% 2013 54% 2014 70%

Skill Gaps

How concerned are US CEO’s about the availability of skills?

Why Culture Matters

 

 

Recruiting Challenges in a Changing Landscape

•  Chooses their employer based on personal ideals, shared values, work environment and/or benefits

•  Chooses a job on criteria beyond just salary •  Has good opportunities to grow their career •  Wants alignment between their work and lifestyle •  Confident with their skills and talent; and choices •  Identifies the kind of environment where work can be

most productive

•  Will take any job for a paycheck

Two Types of Job Seekers

98% of candidates believe culture is just as, if not more, important than compensation.

2% of candidates value compensation over culture.

Source: The Good Jobs

       

How do job seekers look for a job?

Source: The Good Jobs

Just  so  you  know!  44%  of  people  who  visit  your  career  site    

DO  NOT  APPLY  Source: CandE Awards

300% more innovation (HBR)

44% higher retention (Gallup) 37% increase in sales (Martin Seligman)

31% increase in productivity (Greenberg & Arawaka)

125% less burnout (HBR)

66% fewer sick leaves (Forbes)

51% less turnover (Gallup)

Business sense Th

e eff

ect o

f hap

pine

ss a

t wor

k

Is Wellness a Talent Attractor?

Why Workplace Wellness?

Why Workplace Wellness?

59%  

ROI – Return on Investment Costs reduced by 25% •  Health care costs •  Workers compensation expenses •  Disability management claims •  Absenteeism Talent Attraction and Retention •  9 out of 10 job seekers are looking for wellness

Patient Visit Changes •  Increase in preventive care visits •  Our emergency room utilization rate dropped.  •  Employees not engaged in Wellness program cost,

on average, 1.5 times more

Source:  CDC  

Source:  InsLtute  Health  Care  Consumerism  

Source:  Careers.gov  

•  38 percent stated they would be motivated by cash

•  17 percent would respond to prizes

•  38 percent believe they would work out more if there was a gym onsite

•  21 percent answered that the option to work flexible hours and/or work from home could get them involved with company-run health programs

Is it worth incentivizing?

Source:  Keas  

What do companies offer employees? Monthly  reimbursement  of  $100  for  nutriLon  counseling,  yoga  classes  or  massages    Employees  receive  2  1/2  hours  of  paid  workout  Lme  each  week      HQ    has  a  dance  studio,  gym  and  rock-­‐climbing  wall    Employee  cafeteria  shows  all  nutriLonal  informaLon    “Let’s  Do  Dinner”  program  offers  healthy  meals  to  take  home    

The    NowClinic  tool  offers  employees  an  “anyLme”  video-­‐chat  with  doctors        UlLmate  Frisbee  and  basketball  games,  Epicycles  for  bike  riding,      Culinary  team  that  prepares  fresh  food  for  employees.      

The Good Jobs Clients and Wellness

Why? Why not?

Yes  No  Thinking  about  it    

Have you ever applied for any awards that recognize your company as a top employer? ?

Do we have any Well Workplace Winners?

77%    WON  A peek behind the curtain!

•  Company size •  Industry •  Is wellness award displayed? •  Is “best employer” award displayed? •  Company Culture Rating – How is culture displayed on career site? •  Do job descriptions have a company description? •  Do job descriptions describe commitment to wellness? •  Do job descriptions describe company culture?

Well Workplace Award Winners

#  of  Companies                          13                                          75                                  14                                  16                        

Well    Workplace  Awards  

 

77%    WON  

Industries Represented Demographics Award Winners

# of Companies Reviewed = 117

# of Companies Reviewed = 121

Demographics Attendees

36  

77%    WON  

Wellness Award

Top Employer Awards

Only 20% showcased their Wellness Award

on their Career Site --24 companies out of 117--

17% displayed other Employer Awards

on their Career Site --20 companies out of 117--

Why not use culture and wellness to your advantage?

20% showcased Employer Awards

on their Career Site --24 companies out of 121--

Only 13% referenced Wellness

on their Career Site --16 companies out of 121--

77%    WON  

Web and Career Site

Why not use culture and wellness to your advantage?

30%

23%

47%

77%    WON  

Web and Career Site

Why not use culture and wellness to your advantage?

30%

23%

47%

No  career  site  

35%

22%

43%

Award Winners Attendees

77%    WON  

Info? Company  Descrip?on

Culture  Described

Wellness  Described

Yes 26%  /  23% 22%  /  12% 10%  /  6% No 58%  /  61% 62%  /  71% 74%  /  78%

No  job  posLngs 16%  /  13% 16%  /  13% 16%  /  13%

Why not use culture and wellness to your advantage?

WIIFM in your Job Postings?

77%    WON  

Best Practice Examples…

77%    WON  

77%    WON  

77%    WON  

Become a Talent Magnet

It’s going to get worse…

What to do? •  Focus on Talent Attraction •  Secure discerning job seekers •  Describe your culture •  Answer the WIIFM •  Promote it in all channels

Talent that doesn’t apply or return your sourcing calls

Best Hire

Your Candidate Funnel

Happy

Family Friendly

Work-life balance

Fun

Flexible

Innovative  Competitive benefits

Learning Organization

How  do  you  communicate  who  you  are?  

Job descriptions make compelling advertisements!           Said no one ever

Job Postings

Job seekers: •  Prefer Job titles with less than 60 characters •  Respond to job titles that describe the job •  Do not understand your internal company speak •  Spend more time on:

–  Company Description –  Job Content

•  Usually don’t read ALL the bullets

Transparency, Authenticity, Detail

Take Action

Where are we?

Competitive Environment

& Discerning Job Seekers

What do we need?

Employee Value

Proposition &

Communication

What do we want?

Quality of

Hire &

Engaged Employees

What do we do now?

Quantify Your Culture •  Be Authentic •  Be Transparent

Communicate Your Culture •  Be Detailed •  Tell Everyone •  Everywhere they look

ATTRACT … RETAIN … REPEL Cultural Fit Factor – Lizz Pellet

Culture & Wellness IS an advantage!

¡  Add it to your website

¡  Add it to your career site

¡  Add it to your company description in you job postings

¡  Add it to your job descriptions

Job Seekers Employees ¡  Add it to your intranet

¡  Re-educate

¡  Re-recruit

¡  Add to your “benefits re-enrollment” or “annual compensation review”

Two free tools… www.thegoodjobs.com  

Share your best take-away…

Did you have an AHA moment? ?

Anne Nimke CEO, Founder anne@thegoodjobs.com 262.510.3213 www.thegoodjobs.com